Nov 2024 – Jul 2025 · 8 mos · Sydney, New South Wales, Australia · Remote

• Productization and strategic planning for a start-up focused on data gathering at the gateway point of purchase.

Dec 2021 – Oct 2024 · 2 yrs 10 mos · Sydney, New South Wales, Australia

• Bringing new, customer focused, ecommerce solutions to life. From concept validation (technical and consumer), solutioning, stakeholder engagement to go to market project planning. Payment orchestration focused on small to medium businesses.

Aug 2020 – Mar 2021 · 7 mos · Sydney, New South Wales, Australia

• Helping to deliver an 8 week program to indigenous highschool girls on the topic of Indigenous Astronomy. Combining ancient aboriginal knowledge with modern science to help motivate first nations girls to consider science as a career option.

Jul 2019 – May 2021 · 1 yr 10 mos · Greater Sydney Area

• "Organizing urban transport, simplifying mobility"​
• mobilityX provides integrated “mobility-as-a-service” (MaaS) solutions to commuters and companies. Through strategic partnership, payment services and data analytics, it offers commuters various urban mobility options for door-to-door travel through an integrated platform

Aug 2016 – Feb 2019 · 2 yrs 6 mos · Greater Sydney Area

• Responsible for all product lines in APAC for Cubic Transportation: Back Office, Mobile, Devices, Tolling & Transportation Management Platform. Cubic is transitioning from being project based to becoming a Product lead organisation. My gig is to help achieve this transition.
• Cubic is the technology behind some of the world's largest public transport agencies, such as TfNSW (Opal), Transport for London (Oyster), Chicago (Ventra), New York (MTA) & Brisbane (Go card) to name a few. Like many industries, transportation is undergoing massive disruption and change for the better thanks to technology advancements. Digital, Cloud, SaaS, Mobile, AI, NFC, Data Management, Service Operations are all radically changing transport. Mobility as a Service is the endgame. Cubic's goal is to make urban transport better, faster & safer by improving systems and collecting and analyzing data.

Oct 2010 – Jun 2016 · 5 yrs 8 mos · Greater Sydney Area

• Responsibilities:
• Manager of design, development, content, legal, risk, compliance and usability testing of the NFC payment feature in PayPal's new global consumer app. Android HCE only.
• Product Owner of 6 person dev team in Singapore - working in agile.
• Manage 3rd party design and tech company, negotiate MSA contract.
• Senior role in developing offline/POS go to market strategy for AU
• Developed and launched PayPal AU's mobile strategy, building mobile into the 'DNA' of the company. Chief evangelist for all things mobile: working on strategies/partnerships ranging from major brands to disruptive start ups.
• Achievements:
• Oversaw the growth of PayPal mobile payment volumes in Au from $70M in 2010 to $3B+. in 2015. AU is Paypal's best performing mobile market.
• Key stakeholder in launching PayPal into the offline realm, developing solutions and strategic partnerships at Point of Sale, with the PayPal mobile wallet as the key instrument. Working on innovative payment solutions such as order ahead, check-in and pay-at-table, all featured in the PayPal app.
• Thorough knowledge of HCE NFC in-app payments.
• PayPal "Club Excellence" Award winner in 2013.
• Speaker at numerous events on mobile payments and digital commerce in Aust, HK, S'pore,Paris.

Jun 2009 – Oct 2010 · 1 yr 4 mos · Greater Sydney Area

• Launched own consultancy for digital business. Strategy, content management and licensing. Designed to help commercialise digital content of any kind by optimising both back-end content management and front-end User experience. Clients included Sony Music, EMI, Universal, Mnet, Vodafone Hutchison.
• Main project: Project and Clent Relationship manager, Vodafone/VHA for MNet. Merging of Vodafone and 3 content platforms when the two companies merged to form VHA (now Vodafone).

Jan 2002 – Jan 2009 · 7 yrs

• Grew Soundbuzz business from start up to $8M gross annual turnover. Soundbuzz acquired by Motorola in Feb 2008.
• Sole music content supplier to Telstra's online music store Bigpondmusic 2004 - 08
• Sole music service provider to Optus 2004 - 2009
• First company in Australasia to deliver music downloads to both mobile and computer in one transaction (dual delivery) with partner Optus
• First company worldwide to offer a voucher redemption model, online music store for Dick Smith/Woolworths Group with "Ripit" music store (2005 - 2009)
• Speaker at numerous digital media conferences in across Australia as well as Paris, Mumbai, HK and Singapore
• Provided music industry with its own ringtone delivery solution, using premium SMS, used by each major label's website and digital marketing teams
• Devised award winning ringtone delivery business model for the music industry to services clients such as Sony, Warner, EMI, Channel Ten, Universal, Nova, Big W and Triple J

Jan 2001 – Jan 2003 · 2 yrs

• Developed many digital promotional campaigns with each of the major labels for artists such as: Delta Goodrem, Powderfinger, Oasis, Missy Higgins and Hilary Duff
• Devised promotional, timed out download campaigns for above artist in publications such as Sun Herald, Daily Telegraph, Rolling Stone, SMH and Smash Hits Magazine
• Managed ninemsn music content editorial

Jan 1997 – Jan 2000 · 3 yrs

• Australian Music Industry Conference with international standing. Founded by industry veteran and concert promoter Michael Chugg and APN Miller Freeman (world's largest exhibition company). The event brought the entire Australian music industry together with international speakers and performers. Achieving many signings of artists, international publicity and industry education at all levels

Jan 1989 – Jan 1993 · 4 yrs