Feb 2023 – Jan 2026 · 2 yrs 11 mos · Fort Lauderdale, Florida, United States · On-site

• Design and execute multi-channel B2B and B2C marketing campaigns across email, print, web, events, and social media
• Create new business proposals, pitching tailored marketing programs for luxury superyachts
• Manage daily communication and coordination between yacht owners, captains, brokers, and corporate, managing existing accounts and driving B2B charter bookings.
• Develop in-depth marketing reports that demonstrate ROI and reinforce the value of our services, increasing client retention

Apr 2021 – Jan 2023 · 1 yr 9 mos · Palm Beach, Florida, United States

• Led creation and curation of social media content for Worth Avenue Yachts, globally.
• Designed and executed email marketing campaigns, yacht brochures, and pitch decks for charter listings.
• Managed and circulated Central Charter Letter
• Hosted B2B and B2C events at boat shows, open houses, and charity events.

Jan 2020 – Jan 2023 · 3 yrs · Palm Beach, Florida, United States

• Served as the face and voice of the flagship office, greeting walk-ins, managing the Worth Avenue office, and ensuring a positive experience for brokers and visitors
• Led the company’s social media presence across Facebook, Instagram, and LinkedIn
• Created new marketing initiatives to support brand growth and client engagement (sales and charter)
• Supported the sales and charter team with timely reporting, lead management, and coordination of marketing materials
• Managed marketing inventory, mailing, supplies, and office equipment
• Answered all incoming calls, maintained lead email protocols, and coordinated phone forwarding to ensure no opportunities were missed
• Assisted in planning and executing client events, open houses, and industry functions

Aug 2019 – Dec 2019 · 4 mos · Boca Raton, Florida, United States

• Wrote blog content focused on the autonomous vehicle technology sector, including brands like Rivian and BEEP
• Maintained and expanded media and client contact lists through targeted market research
• Managed media inquiries and coordinated press opportunities
• Assisted in developing crisis management plans

Jan 2017 – Aug 2018 · 1 yr 7 mos · Palm Beach Gardens, Florida, United States

• Managed the restaurant’s social media accounts
• Worked in-restaurant, delivering customer service and “2nd Mile” guest support both front-of-house and behind the counter
• Facilitated community marketing events to promote brand visibility and engagement
• Identified and organized new local marketing opportunities to strengthen community presence

Aug 2015 – Mar 2017 · 1 yr 7 mos

• Proactively sought out customers to assist on sales floor
• Assisted guests with personal styling, jean fittings
• Increase customer loyalty program registration
• Did floor-sets, helping to remodel the store for each season
• Inquired with customers about their shopping experience, ensuring the customer is satisfied with the service provided