Jonny Tooze — CEO
AI-native is a delivery model, not a feature. Most enterprises have bought the tools, run the pilots, and written the strategy deck. Nothing has fundamentally changed about how they build, ship, or operate. The technology works. The operating model does not. That is the problem I solve. I'm Head of UK, Strategic Advisor, and Cohort Lead at ENDGAME - a modern technology consultancy specialising in rapid AI-native product development. Enterprise-grade, at scale. Our partners are ex-EPAM senior leaders who have led EUR 100M+ portfolios, scaled 1000+ engineer organisations, and delivered transformations for IKEA, Nike, ASML, Philips, and ING. Our methodology is Diagnose-Pilot-Scale. AI agents scan your codebases, Jira, git history, and CI/CD pipelines. Code is truth. Documentation is opinion. We pilot on the highest-reward items first, prove measurable change, then scale what worked. 2.2x faster time-to-market. No project managers managing project managers. Every person on an engagement writes code, designs systems, or shapes product. I lead the AI-Native Engineering Leadership Cohort: 8 weeks, hands-on, for CTOs and engineering leaders who are done with experimentation. 2x faster delivery. 40-60% productivity lift. Cohort 1 was a proven success. Cohort 2 starts 20 April. DM me or apply here: https://end.game/cohort/ Before ENDGAME, I spent 25 years building. Founded my first company as a teenager. Built the first digital signature platform at 18. Turned down Head of Digital for Europe at 21. Grew Lab Group to over 100 people and GBP 7.5m in revenue with clients including Coca-Cola, Google, JP Morgan, Pfizer, and Panasonic. Survived the 2008 crash, and COVID. And came back stronger. Today I build AI-native products and systems every day. Client projects shipped from idea to production in days. I write production code daily and have done for 25 years. I am not a commentator. I build. If your AI strategy has been in pilot for 18 months and nothing has changed, DM me. If you want to transform how your engineering team delivers, the cohort is for you. If you want something built, I build production AI systems for clients. Link in profile. Featured in The Times, Campaign, CEO Today, and The Guardian. Pioneer of the four-day working week in the UK. Advisor and shareholder at Sugar Creative (Ubisoft, BBC, Cannes Lions). Outside work: husband, father of three, sailor when the weather allows, and permanently based between London and the Isle of Wight.
Stackforce AI infers this person is a leader in AI-native consulting and digital transformation.
Location: Greater London, England, United Kingdom
Experience: 24 yrs 1 mo
Skills
- Ai Leadership
- Digital Transformation
- Business Strategy
- Leadership
Career Highlights
- Pioneered AI-native product development methodologies.
- Led successful AI-Native Engineering Leadership Cohort.
- Built multiple tech ventures with significant revenue growth.
Work Experience
ENDGAME
Managing Partner UK & Agentic Cohort Lead (7 mos)
BIMA (British Interactive Media Association)
Co-Chair of BIMA100 & Hall of Fame (1 yr)
Hewitt Matthews Group
Chair (2 yrs 10 mos)
Sugar Creative
Advisor / Shareholder (7 yrs 1 mo)
Surrey Business School, University of Surrey
Strategic Advisor (1 yr 1 mo)
Pimms Associates
Founder (9 yrs 10 mos)
Panasonic
Digital Team (Mobile) (1 yr)
LAB
Founder & CEO of LAB Group (20 yrs 6 mos)
Base Innovate
Lead Digital Developer (3 yrs)
Education
Centre for Leadership and Decision-Making at University of Surrey
Computer Science at Guildford College
Physics at George Abbot School
