Arunima SenGupta

Co-Founder

Greater Delhi, Delhi, India8 yrs 1 mo experience
Most Likely To Switch

Key Highlights

  • 7+ years of experience in brand storytelling.
  • Co-founder of an Indian art and handicrafts marketplace.
  • Delivered over 5000 pieces of content.
Stackforce AI infers this person is a creative strategist in the E-commerce and Biotechnology sectors.

Contact

Skills

Core Skills

Content WritingStart-up LeadershipDigital MarketingBusiness DevelopmentBioinformatics

Other Skills

Research driven writingAcademic writingGhost writingCopywritingStart-up VenturesHuman Resources (HR)Team ManagementBusiness StrategyPythonSearch Engine Optimization (SEO)Team CoordinationContent CurationPoetryEditingMagazines

About

Hello! Hope the forces are on your side:) Arunima here. I am a writer at heart. But I don't like to limit myself to labels. So, I'll put it this way I like to add a hint of creativity and a pinch of storytelling wherever I can. I shape brands. I market. I write. I advertise. I strategize. And I smile a lot. Drop by and we can talk about anything. Coming to business, I provide all kinds of writing services. I help you understand where your brand might be lacking and help increase brand awareness. I am also building my own Indian Art Brand, Kalataru. The dream is to create a wave of Indian Art and Handicrafts. Coming to numbers, I have worked with over 20+ brands and 30+ clients inclusive of Luminous, hp, Dabur, Nikon, Electrolux, HCL, NIIT University, Razorpay, Get-a-whey, Jar, Thappar University and my neighbors shop amongst so many others. I have delivered 5000+ pieces of content. What else, I love advertising, I love knowledge and I love creating stuff. I have over 7+ years of experience. Also, I talk a lot about mental health, entrepreneurship and mental health with entrepreneurship. Incidentally, I also happen to be taking up projects now. The stars are all aligned, you see. Book a free consultation call to understand where your brand might be lacking. And remember to take some time off, relax, hydrate and take care of yourself. May the force(s) continue to be with you! Thank you!

Experience

8 yrs 1 mo
Total Experience
2 yrs 5 mos
Average Tenure
8 yrs 1 mo
Current Experience

Omnicom production

Copywriting Manager

Jun 2024May 2025 · 11 mos · Uttar Pradesh, India · On-site

Kalataru

Co-Founder

Sep 2023Jun 2025 · 1 yr 9 mos · India · Remote

  • Kalataru is an Indian art and handicrafts marketplace. A platform for Indian artisans and art. The goal is to promote indian handicrafts and its origins, its importance, its story meanwhile
  • produce products that bring a
  • modern take to traditional indian
  • handicrafts from our local artisans.
  • To generate awareness around how rich Indian handicrafts and heritage is and generate a wave
  • of Indian Art, that is what Kalataru is all about.
Start-up LeadershipStart-up VenturesHuman Resources (HR)Digital Marketing

Always first

Content creator and curator

Dec 2021Jun 2023 · 1 yr 6 mos · Assam, India

  • Writing of news articles, keeping in mind SEO optimization of the same. Creation of creative posts to gain traction and impart knowledge in concise.

Socio street advertising

Copywriter

Sep 2021Jun 2023 · 1 yr 9 mos · India

  • Writing clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters) Conducting thorough research and interviews. Working with creative professionals to build marketing projects and campaigns.
Business DevelopmentTeam ManagementBusiness Strategy

Kaashiv infotech

Bioinformatics trainee

Sep 2021Oct 2021 · 1 mo · Chennai, Tamil Nadu, India

  • Worked on the project "Signalling networks." Learnt basics of Python and Bioinformatics tools.

Chromgene biotech private limited

Production development and R&D

Jun 2021Jul 2021 · 1 mo · Bengaluru, Karnataka, India

  • Worked in production development and research and development of COVID testing kits and RT-PCR kits.

Unschool

Sales And Marketing Intern

Apr 2021May 2021 · 1 mo · Hyderabad, Telangana, India

  • Certificate of excellence in marketing by Unschool.
  • Bringing in clients and sales.
  • Pitching about courses to client on phone calls.
  • Team building and leading.
  • Resolution of client doubts.

Helix biogenesis private limited

Research Trainee

Feb 2021Apr 2021 · 2 mos · Noida, Uttar Pradesh, India

  • Worked on the project- "Phytochemical analysis, antifungal and antimicrobial activities and studies on mode of action of plant extracts against pathogens.

Humans for humanity

Social Media Marketing Manager

Aug 2020Oct 2020 · 2 mos · Dehradun, Uttarakhand, India

  • I was involved in designing campaigns, carrying out surveys,handling as well as promotion of the official social media pages of the NGO, formulation of reports and creation of posters.Was one of the brain childs behind the successful RedClothCampaign
Digital Marketing

Inj partners

Research Associate

Jun 2020Jun 2021 · 1 yr · Noida, Uttar Pradesh, India

  • Perform secondary research and generate leads and build a database as well as leverage
  • proprietary databases.
  • Involved in conducting primary research and primarily quantitative research, surveys over
  • the phone by contacting multiple stakeholders in the ecosystem across industries.
  • Probing, cross questioning to capture the right insights by the respondents on the
  • provided links Skills Commitment and dedication to get the job done.
  • Ownership of the work.
  • To undertake the review of the literature and put up the summary of the literature.
  • Conduct primary research with KOLs, industry experts, clinicians, CROs, etc.
  • Conduct secondary research key trends, drivers, clinical trial, literature review and other
  • aspects of the research KIQs (key intelligence questions)
  • Ability to identify appropriate information sources and conduct productive interviews as
  • needed.
  • Support the senior team members in interpreting results with cross-referring secondary
  • sources.
  • Responsible to conduct research in several therapeutic areas/multiple projects across
  • different geographies.

Bluetick consultants

Content Writer

Mar 2020Jan 2021 · 10 mos · Bangalore Urban, Karnataka, India

  • Writing of articles as per client requirements (news, sports, stock market and finance, online cricket, casino and other online gaming articles.)

The pen wielders

Creative writer and Content Curator

Sep 2019Jan 2021 · 1 yr 4 mos · Kolkata, West Bengal, India

  • Writing of poems, stories and articles and curation of content to be put up on the platform.
Digital Marketing

Wildlife crime control bureau navi mumbai

Biotechnology intern

Jun 2019Jul 2019 · 1 mo · Navi Mumbai, Maharashtra, India

  • Learning about biotechnological applications at wildlife crime control bureau. Identification of fake animal parts from original. Learning about laws and regulations of Illegal wildlife trading.

Teen belle magazine

Editor

May 2019Aug 2019 · 3 mos · Delhi, India

  • Curation and editing of poems, articles and stories submitted by the readers of the magazine.

Premas life sciences pvt ltd.

Marcom writer

Sep 2018Sep 2019 · 1 yr · Delhi, India

  • Learning about NGS technology, Branding and marketing activities, HR activities, Fetching and creation of databases, Content creation.

Self-employed

Freelance Content Writer

Apr 2018Present · 8 yrs 1 mo

  • Content writing, Research driven writing, Academic writing, Ghost writing, Copywriting etc.
Content writingResearch driven writingAcademic writingGhost writingCopywriting

Education

Amity University

B.tech+M.tech(Biotechnology) Dual — Biotechnology

Jun 2017Jun 2022

Holy Child Auxilium School New Delhi

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