Mar 2022 – Nov 2022 · 8 mos · Mumbai, Maharashtra, India

Sep 2021 – Feb 2022 · 5 mos · Mumbai, Maharashtra, India

Jul 2020 – Sep 2021 · 1 yr 2 mos · Jaipur, Rajasthan, India

• We at HelloSkills aim to develop an ecosystem that helps students, industry professionals, and companies develop and nurture more skilful professionals. By making college education relevant, collaborative, and industry-oriented.
• We do this by offering a semester wide skill-based mentorship program in colleges in the following 4 steps-
• 1. A comprehensive psychometric and personality assessment.
• 2. UpSkill workshops for developing new-age skills.
• 3. An Online Platform that lets a student be in regular touch with mentors.
• 4. Practice Valley to help students find relevant work opportunities.
• If you share our passion for revolutionising Indian Education sector, feel free to mail me at ayush@helloskills.org
• Join HelloSkills and Don’t Just be Ready – Be Future Ready!

May 2019 – May 2020 · 1 yr · Mumbai Area, India

• Inbound Marketing Team Lead and Core Member of the Product Growth Marketing Team. Worked on the Email Delivery Product of Netcore Solutions - Pepipost.
• Responsibilities Included-
• 1. Developing and implementing front-end web code where appropriate, to launch interactive tools and apps benefiting the marketing team’s goals.
• 2. Working and Managing 5 Cross-functional teams from product conception through launch alongside multiple iterations.
• 3. Testing and optimizing marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
• 4. Proposing creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand.

May 2019 – May 2020 · 1 yr · Mumbai, Maharashtra, India

• 1. Lead the Inbound Content Generation and Marketing Team at Pepipost.
• 2. Head SEO Analyst and Content Strategist and collaborated with channel-specific marketing teammates across 5 channels (ABM, Email, Events, Blogging, Social media, etc.) to identify areas for growth.
• 3. Supported sales efforts by developing enabling collateral development for all stages of the sales cycle, like slide decks, whitepapers, videos etc.
• 4. Later on led Sales Enablement content initiative to create Docs, Whitepapers, Case-Studies etc.
• 5. Organising Product-Led Events, Email Conferences and Webinars.
• Following were the core targets achieved within a span of 12 months-
• 1. 300% Increase in Organic Traffic.
• 2. 400% increase in Keywords ranking on Page 1.
• 3. 400% increase in Leads and 200% increase in MQLs
• 4. Successfully launched and released Pepipost Marketplace, Pepi Newsletter, Pepi's AMP for Emails, and Email Health Report Tool.

Jun 2018 – May 2020 · 1 yr 11 mos

• Co-founded BITS Pilani first Digital and Growth Marketing Consultancy - Grofits.
• Lead a team of over 30 employees and interns which focused on-
• Implementing go-to-market strategy, and crafting sales enablement plans for our product offerings.
• Partnering with product development and engineering teams through the complete product development cycle which helped create communication strategies for client's platform.
• Increase solutions’ social, digital and events presence and visibility.
• Working with marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.
• Taking care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying client's products specs to their customers and partners.

Jun 2018 – May 2019 · 11 mos

• Update: Exited Successfully selling the website to an Online Crypto Venture.
• Leading a team of Crypto writers, analysts, and advisors on providing the best way of investing in cryptocurrencies, ICOs etc.
• Providing upcoming ICO, Crypto coins and various BlockChain ventures an online platform to market their service and products.
• Consulting various BlockChain Ventures with their Business Strategies, SEO and Marketing methods and providing a smooth launch of the currencies.

Aug 2017 – Apr 2019 · 1 yr 8 mos

• Update: Exited Successfully in 6 Figures, Sold to a Marketing Consultancy.
• Recruiting Interns and Leading a team of 20+ content writers and helping them build SEO optimized content
• Researching for keywords using various tools which generate maximum hits.

Feb 2016 – Apr 2017 · 1 yr 2 mos · New Delhi Area, India

• > Visited over 50 Colleges and Institutes for propagating Digital India program explaining benefits and career development in the Internet Industry.
• > Enabling Small and Medium Enterprises getting their business online.
• > Enabling Small Business owners with Digital Payment.

Sep 2014 – Jul 2016 · 1 yr 10 mos · Bhopal Area, India

• Update: Exited Successfully after a cumulative profit of over 6 Figures USD.
• Editor in Chief at www.ecloudtimes.com. Writes on various issues, with particular interests in Politics, Economics, Entertainment and Information Technology.
• Analyzing on-page SEO, and creating off-page SEO strategies.
• Ranked over 5000 keywords on SERP 1-5.

Jun 2011 – Sep 2015 · 4 yrs 3 mos · Bhopal, Madhya Pradesh, India

• Fora good duration of close to three years I have been freelancing on following services-
• 1. Creating small web applications over C# and Java.
• 2. Content Translation from Hindi to English.
• 3. Content Writing on Technology and Business.
• 4. Twitter Marketing.
• 5. Search Engine Optimisation and Marketing.