Apr 2025 – Present · 1 yr

• Strategic Market Repositioning: Analyzed shifting industry trajectories and identified critical competitive gaps. Leveraged these insights to steer the product strategy, successfully capturing high-value enterprise segments by offering a superior, future-proof alternative to market incumbents.
• Strategic Roadmap Development: Built and managed high-impact product roadmaps validated through continuous user research and deep competitive analysis. Successfully aligned product initiatives with overarching business goals, ensuring end-to-end delivery from initial discovery to global launch in a fast-paced, high-scale environment.
• Revenue & GTM Strategy: Own the product roadmap and revenue projections for the Insights vertical. Executed comprehensive go-to-market (GTM) strategies to move the product upstream, successfully penetrating the premium enterprise market and expanding the brand's footprint.
• Product-Led Growth (PLG): Implemented PLG frameworks to optimize self-service user journeys and onboarding. Focused on reducing friction and shortening the time-to-value for new users, which drove organic feature adoption and deeper seat expansion within enterprise accounts.
• Mixed-Methods Research: Use a combination of quantitative funnel analysis with deep qualitative insights. Regularly conduct user interviews and analyze behavioral data (session recordings and heatmaps) to identify friction points, directly informing a roadmap that prioritizes user intent and conversion.
• Agile & Cross-functional Leadership: Lead high-velocity SCRUM teams across Product, Engineering, and UX. Fostered a culture of rapid experimentation and hypothesis-driven development, encouraging the team to iterate quickly based on real-world feedback and shifting market needs.

Oct 2021 – Present · 4 yrs 6 mos

• In my current role as a Product Manager at VWO Insights, I am leading the evolution of an existing VWO product into the flagship solution, driving revenue growth by delivering exceptional value to our customers.
• This role presents an exciting challenge, allowing me to explore various aspects of product management. I am actively involved in crafting comprehensive product roadmaps, developing revenue projections, analyzing industry trends, strategizing go-to-market (GTM) approaches, and conducting user interviews. My responsibilities encompass overseeing the entire product enhancement process, elevating the solution from an SMB-Mid Market offering to a robust Enterprise-level solution.

Oct 2020 – Nov 2021 · 1 yr 1 mo

• Leadership:
• Heading the QA initiative for Wingify. Responsible for creating roadmaps, and processes and guiding the technical direction of the team.
• Bringing structure to the team, mentoring and empowering Lead Engineers to better manage and drive QA efforts.
• Driving the Hiring, mentoring, and retention processes for the QA department.
• Working hands-on:
• Managing time to contribute in an IC role, working on GCP, Jmeter, Playwright, SQL and Rest Assured.
• POCs for a protractor alternative- Cypress vs Playwright.
• https://engineering.wingify.com/posts/Cypress-a-worthy-replacement-for-protractor/
• Identify and Automate redundant manual processes that come with leadership- like :
• Automating the logic for Client issue Assignment
• Test Script health checks
• Alerts for SLAs misses for Client issues, etc.
• https://engineering.wingify.com/posts/Automating_Managerial_Tasks/

Apr 2020 – Oct 2020 · 6 mos