Yuvaraj Muthu (Yuvi)

Co-Founder

Chennai, Tamil Nadu, India15 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Founder of a flexible design partner for tech teams.
  • Expert in high-volume creative production and design strategy.
  • Strong leadership in building design communities and teams.
Stackforce AI infers this person is a SaaS design leader with extensive experience in creative production and team management.

Contact

Skills

Core Skills

Creative DirectionSales Enablement DesignDesign LeadershipTeam ManagementCommunity DevelopmentLeadershipCross-functional Team Leadership

Other Skills

Product Marketing VisualsBrand Systems & IdentityPresentation & Pitch DesignAI-Enhanced Design WorkflowsHigh-Volume Creative Productionbusiness confidenceDesign StrategyNotion-Based Design OpsEvent PlanningCoaching & MentoringDesignCommunity ManagementSkill DevelopmentMarketing Designbranding

About

Most teams don’t struggle with ideas. They struggle with design bandwidth. In fast-growing AI and SaaS companies, Marketing, PMM, Sales and Brand all need design at the same time. But teams are lean. Deadlines stack up. And internal designers get stretched across too many priorities. That’s exactly why I built Payan. Not as an agency. Not as a freelancer. But as a plug-in, flexible design partner, the extra creative capacity your team wishes it had. Payan works like an in-house design extension: Senior-led, fast, reliable, consistent and integrated into your actual workflow. We support your teams quietly and cleanly: the campaigns that need finishing, the decks that need sharpening, the brand that needs consistency, the product marketing launch that needs visual creativity, the sales team that needs pitch assets, all without adding headcount or slowing down. What we bring: • Flexible design subscription (Starter, Growth, Scale) • Senior designers only, no layers, no handoff delays • Fast execution for high-volume GTM assets • Clean, brand-consistent output • AI-assisted workflows for speed & organization • Ready-to-use assets for marketing, sales & PMM Where we fit: → Marketing: ads, campaigns, promos, socials → PMM: feature launches, demos, product story slides → Sales: decks, one-pagers, case visuals → Brand: assets, guidelines, refreshes → Design teams: overflow & production tasks We’re here to make your team breathe easier. •To maintain momentum. •To deliver quality without friction. •To be flexible when you need it most. If your team needs a flexible design partner, DM me "SUBSCRIPTION" or check the Featured section.

Experience

15 yrs 1 mo
Total Experience
4 yrs 9 mos
Average Tenure
9 mos
Current Experience

Payan

Founder

Jul 2025Present · 9 mos · Chennai · On-site

  • Payan is a flexible design partner for AI & SaaS teams that need consistent, senior-led creative support.
  • We plug into Marketing, PMM, Sales and Brand workflows, delivering fast, reliable design through a subscription model.
  • What we handle:
  • Campaign & marketing creatives
  • Sales decks & one-pagers
  • Launch collateral & product story slides
  • Brand assets & consistency
  • Content design (ebooks, visuals, promos)
  • Overflow & production support for design teams
  • How we work:
  • Subscription plans (Starter | Growth | Scale)
  • Predictable weekly capacity
  • Senior-only execution
  • AI-driven workflow
  • Fast turnarounds
  • Seamless integration
Creative DirectionSales Enablement DesignProduct Marketing VisualsBrand Systems & IdentityPresentation & Pitch DesignAI-Enhanced Design Workflows+1

Saasdesign

Founding Member

May 2023Jul 2025 · 2 yrs 2 mos · Chennai, Tamil Nadu, India · On-site

Event PlanningCoaching & MentoringCommunity DevelopmentTeam ManagementDesignLeadership+1

Designcoffeeclub

Founding member & Facilitator

Jan 2023Present · 3 yrs 3 mos · Chennai, Tamil Nadu, India · On-site

  • To build a community that creates design leadership culture and practice leadership mindset to change the design education.
business confidenceDesign LeadershipTeam ManagementDesign StrategyNotion-Based Design Ops

Kissflow

4 roles

Associate Director - Creative Services

Nov 2022Jun 2025 · 2 yrs 7 mos

Cross-functional Team LeadershipSkill Development

Manager - Creative Design

Jul 2021Jul 2025 · 4 yrs

Cross-functional Team LeadershipSkill Development

Creative design lead - Marketing

Jul 2019Jul 2025 · 6 yrs

  • > Build teams - hire, mentor, and help individual marketing designers become a better version of themselves.
  • > Manage and mentor direct reports, while leading the design for your primary product hands-on.
  • > Create branding guidelines and design standardization across all of the team's products.
  • > Understand how to handle creative differences between designers and yet manage consistency.
  • > Understand customers and their needs through market analysis, customer research, and feedback.
  • > Quickly and iteratively create wireframes, prototypes, high fidelity mockups, and detailed UI and visual design specifications for the marketing team, as well as business stakeholders and executive leadership.
  • > Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
  • > Be a brand champion and work with marketing design on digital and out-of-home campaigns towards building a solid recognizable brand
  • > Empower the team to take on individual leadership across products
  • > Lead the design of useful, usable, and desirable products.
Cross-functional Team LeadershipSkill Development

Creative Visualiser - Marketing

Aug 2017Jul 2025 · 7 yrs 11 mos

  • > Ensure the marketing design team and junior designers are producing quality work.
  • > Hold a position of responsibility and have a scope for growth to other job roles.
  • > Create execution plans for projects and see them through to completion.
  • > Ensure the designs created are user-friendly and convey brand consistency with all projects.
  • > Coordinate between marketing and design teams to ensure the smooth flow of work.
  • > Working closely with various stakeholders to understand the overall messaging and come up with innovative designs to support that messaging.
  • > Effectively utilize style guides, templates and be consistent with visual guidelines across all produced materials
  • > Excellent team working, communication, and interpersonal skills with the ability to communicate, persuade and advise
  • > Able to thrive in a fast-paced and deadline-driven environment
  • > Pursue and share best practices within the department
Cross-functional Team LeadershipSkill Development

Ad2pro media solutions (2adpro)

3 roles

Creative Specialist

Mar 2016Aug 2017 · 1 yr 5 mos · Chennai Area, India

  • I've worked in 2ADPRO Media Solutions Chennai as a Specialist Creative Graphic Designer.
  • They have clients from the US, AUSTRALIA, NEW ZEALAND, and the UK.
  • My responsibilities are to create innovative solutions for designing brandings, Magazines, Flyers based on the client's requirements. I’ve involved in lots of important projects such as CBBC, Myntra, Standard Fireworks. And also have driven the team to know more about Creative designing and help them to motivate them to deliver the projects on time. I also did freelancing work to challenge myself.
  • Each day is a challenge for me since each of these clients has different requirements, ideas, and concepts.
Skill Development

Senior Creative Designer

Mar 2014Mar 2016 · 2 yrs · Chennai Area, India

  • Handled global client design production, branding, editorial and content visuals across US, UK, AU, NZ.
Skill Development

Graphic Designer Executive

Mar 2013Mar 2014 · 1 yr · Chennai Area, India

Skill Development

Tidels llc

Mobile Apps Illustrator

Mar 2011Mar 2013 · 2 yrs · Chennai Area, India

  • Illustrating e-publishing work for Education books to Overseas clients with the reference of style sheets. we evolved into a premier digital book provider. We have over 1 million downloads in Apple, Microsoft, Amazon, Android.
  • Tidels LLC , 13 Brandon Road, Haverhill, MA 01832 USA

Education

Gurunanak college

Bachelor's of Computer Application — Computer Science

Jan 2007Jan 2010

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