Jun 2022 – Mar 2023 · 9 mos · Gurugram, Haryana, India · Hybrid

• Led Birdeye Social — new flagship product launch from inception to GTM for the global Market while working closely with early Adopters, Design, Engineering, Quality and Marketing.
• Conducted internal product Trainings and Enablement sessions for Sales, Marketing and Customer Success Managers to eliminate any barriers towards gaining product understanding and awareness.
• Worked with Social Media giants closely to eliminate any operational bottlenecks around compliances for in-app Social Media integration and publishing.

Oct 2021 – Jun 2022 · 8 mos · On-site

• Responsible for new product initiatives and innovation, product launches, team building, continuous delivery, quality and certifications. Led student engagement and retention focused new flagship products for the NA market end to end; B2B EdTech.
• Operated closely with Marketing and Sales leads to capture customer feedback, conduct webinars and trainings, redesign website, prioritize and align with quarterly Product and Engineering Roadmap in collaboration with Technical heads.
• Worked with the Pilot team of Unifyed Admit and Enroll (ERP) and contributed towards streamlining processes and expediting delivery of sprints. Additionally, extensively worked with Business Analysts and Design to author product features/roadmap and refining UI/UX.

Oct 2018 – Sep 2021 · 2 yrs 11 mos · On-site

• Led product and agile project management efforts end-to-end at QuickLaunch, a B2B Identity-as-a-Service (iDaaS) and Integration (eiPaaS) platform enabling DIY Identity Management, 2-factor Authentication, Single Sign On and User Provisioning services for Universities in US.
• Led UX, development and GTM of QuickLaunch's flagship native Mobile app on App and Play stores. In the process — managed product vision, vendor, team collaboration, quality control and go-live.
• Worked extensively with engineering, design, QA and Marketing stakeholders to launch DIY Onboarding experience for a prospect along-with License Management and Payments automation for existing and new clientele.
• Evangelized the significance of Accessibility for the visually-impaired in an institute environment and enabled Section 508 and WCAG 2.0 A AA compliance in-product. Delivered an effective VPAT that assisted Sales in moving the pipeline forward.
• Led GDPR and CCPA compliance efforts for QuickLaunch with the launch of a Custom T&C feature for effective disclosure and capturing acceptance from students around an institute's data storage and usage policies.
• Learnt that we cannot please everyone, realised the power of documentation and was convinced that adaptation and resilience are two highly underrated survival/growth skills.

May 2018 – Sep 2018 · 4 mos · On-site

• Liaisoned with EVC's BlackBeltHelp group to launch its first prototype of the OneStop platform enabling their clientele with a real-time BI/Analytics Dashboard to monitor quantity and quality parameters of BBH's service delivery.
• Learnt that building success around you isn't just an outcome of hard work and dedication but collaborative attitude and perception play a significant role in the process.

Dec 2017 – May 2018 · 5 mos · Greater Delhi Area · On-site

• Re-designed POPxo.com (Mobile App and Desktop) - India's fastest growing community and content publisher for women.
• Liasoned with Chief Growth and Product Officers and launched E-Commerce at ePOPxo in record one-month time as a growth initiative and seamlessly enabled sales and shipping of 5K+ branded beauty boxes in less than 30 days time generating a 3m INR in revenue.
• Implemented Shopify and integrated with Razorpay and Delhivery's warehouse tech while streamlining every bit of eCommerce operations through automation in discovery, order, payment, pick, pack, ship, return and review procedures.
• Learnt how crucial design thinking and user experience is for consumer facing applications, and that beauty sells faster. Also, our workplace and home shouldn't be too far from each other. ;)

Oct 2017 – Jan 2021 · 3 yrs 3 mos · Gurugram, Haryana, India

• Built Rawg and MV, a women's denim wear brand, from the ground up, emphasizing quality, style, and a deep understanding of the Indian fashion market.
• Leveraged modern marketing techniques, including influencer partnerships and social media campaigns, to drive brand awareness.
• Built lasting relationships with suppliers, partners, and customers, contributing to sustained growth and brand loyalty.
• Navigated challenges in sourcing, manufacturing, and scaling operations, gaining invaluable insights into the nuances of entrepreneurship.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Started off as the first Product Manager and Design Lead from a Co-working space in a 4 member company. Built a HRTech (B2B) SaaS product from scratch with the company raising $1.2 million 2 years later.
• Led the SaaS/cloud-based product user interface and experience design (UI/UX) team for web/mobile platforms while working with quality engineering and other cross-functional teams, stakeholders and alpha testers to ensure the outcome is as desired.
• Led the B2B SaaS website development project and played a key role in defining SEO/SEM strategies.
• Led the production of video advertisement/product tour in collaboration with a leading digital ad agency while providing assistance in storyboarding, scripting, video production and editing.
• Digital Ads Campaign Management, Lead Generation, Solutions Consulting/Evangelism and delivering Product Demos to clients and prospects were other key areas I played actively a role in.
• Learnt that people are vulnerable, life isn’t always fair, egos are real, starting up is war, money matters and that mental health is also a thing. Also, got convinced by the Founder that I had traits of an entrepreneur.

Jul 2015 – Jul 2016 · 1 yr · Noida, Uttar Pradesh, India · Remote

• Co-founded a Digital Media brand; a news publishing brand that curates content with a focus on delivering premium insights, news and perspective on travel and lifestyle, entrepreneurship, science and technology, strategies and leadership as well as other innovations around the globe.
• Launched Facebook Instant Articles, a mobile publishing format that enables news publishers to distribute articles to Facebook's app that load and display as much as 10 times faster than the standard mobile web.
• Launched Accelarated Mobile Pages (AMP), an open source initiative that aims to provide mobile optimized content and ads that can load instantly everywhere.
• Learnt that we need time, team, focus, funds and a business model (TTFFB) to sustain a business.

Jun 2014 – Jun 2015 · 1 yr · Noida, Uttar Pradesh, India

• As part of the larger Adobe Marketing team, I worked as a leading go-to product expert for Adobe Technical Communication and Digital Media/Creative Cloud suite of products, while playing the role of an evangelist for Adobe Marketing and Sales organizations, as well as a technology guide for prospects and customers. Moreover, I led some high-impact projects at Adobe India that enabled Product, Marketing and Sales with much needed bird's eye view, in real-time, at the entire Inside Sales Operations (a $100m business).
• Also, besides performing core BTL marketing activities, I analyzed competitor offerings, positioning and strategies and assisted in developing competitive strategy and positioning. Delivered educational webinars to prospects, field and partners as well as got occasionally involved in demonstration of Adobe Solutions at various Adobe Seminars, Events and Industry conferences.
• Learnt that I had the urge to be involved in business all-round, from discovery to delivery—inception to exhibition. Eventually got acquainted with the Product Management role. Introspection revealed the cause for this aspiration of mine to be desire for greater ownership in the journey of realizing a vision.

Jan 2012 – May 2014 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

• Responsible for coordinating with the Engineering and Adobe SaaS Operations team to test, report and resolve technical issues with clients/partners websites hosted with Adobe Business Catalyst platform as well as closely monitoring statuses during critical system outages.
• Other key responsibilities included handling highest-level client escalations, researching on complex issues, maintaining technical and process related documentation, quality checks and supporting the team. Providing product training to newly hired employees and to the existing staff periodically while enabling them to keep up with current trends and new information in the field remained a key task as well.
• Learnt that in order to grow, I need to be able to sell and to be able to sell, I need to understand my stuff well. Found my passion in software, technology, customers and business.

Nov 2010 – Dec 2011 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Responsible for supporting Dell Mobility products for EMEA clientele. Coordinating collection and dispatch of hardware remained a key responsibility. Led multiple training initiatives for new hires, contributed tech/non-tech documentation and process walk-throughs for smooth onboarding of new hires.
• Awarded with “Dell Club 90” for consistent performance throughout a Quarter and maintaining 98%+ CSAT for the team. Also cleared Dell Certified Systems Expert (DCSE) examination in 8 systems.
• Learnt that a support role develops your communication skills, but is a monotonous job, is least challenging and was not what I wanted to do.

Feb 2008 – Oct 2010 · 2 yrs 8 mos · India · Remote

• Worked as an Alpha tester for Internet Brands owned vBulletin Forums product and alongside acted as a freelance Web Developer offering webmaster services including configuring and maintaining of web applications, server management, automation, blogging, etc.
• Founded a Technology Forum built using vBulletin Forum software at TECH 6.0 as well as an Entertainment and Chat forum at India Talks, each of which was awarded with Board of the Month by official vBulletin board and other user communities on the basis of their design, features and user engagement.
• Learnt that internet and social media boom is near, and that I needed to move out of the comfort of my hometown to hone my skills in a corporate setup, meet new people and grab opportunities in tech.