May 2020 – Present · 5 yrs 11 mos · Эстония

• I partner up with great online education businesses to scale their impact through great marketing.
• I help them create extraordinary content, effective funnels and powerful advertising that allow them to grow as a business in a profitable way.

Oct 2018 – Present · 7 yrs 6 mos · Milan, Lombardy, Italy

• I'm having the pleasure to be a resident teacher at Ninja Marketing, the biggest online learning school in Italy.
• There I have had the chance to do different webinar and teach courses on how to launch a product online, how to monetise in different ways your product, how to create a brand and scale it up, how to use Facebook and Google advertising and how to create great content

Jul 2018 – May 2020 · 1 yr 10 mos · Kuala Lumpur, Malaysia

• C-Level exec position where I managed a team of 50 people from 30+ different nationalities.
• Some of the most important accomplishments I achieved in this period are:
• growing the company by 50% year on year for two consecutive years
• successfully managed an 8 figure advertising budget on Google and Facebook
• we generated more than 100 million dollars in sales over the years through our product launches and evergreen campaign
• we grew our social media following on Instagram, Facebook, Youtube and Linkedin to over 12 million followers across all the platforms
• we scaled up our online education business by successfully localising in 5 different languages (spanish, portoguese, french, german, italian) and gaining more than 2 million users in just over a year
• we got featured both in Google and Facebook as a case study for the Asia Pacific region
• I got the chance to speak and train more than 3000 people in 5 different countries on marketing, scaling, advertising and localising an online education business

Jan 2018 – Sep 2018 · 8 mos · Kuala Lumpur, Malaysia

• Managed a team of 12 people and I was the final responsible for our revenues from online courses.
• As Product Marketing team, we were responsible for:
• 30% YoY growth in our revenues
• Delivering million dollar product launches
• Ensuring the success of our products through advertising, affiliates campaigns, and organic traffic
• Conversion Rate and Funnel Optimisation
• Testing and Innovating to ensure the continuous improvement of our marketing model

Feb 2016 – Dec 2017 · 1 yr 10 mos · Kuala Lumpur, Malaysia

• I helped different teams in Mindvalley implementing the growth methodology and I helped them in testing, innovating and iterating. In particular, I worked on:
• Chatbot and Facebook Messenger. I created a chatbot from scratch and got 130k users in 8 months generating 50k in revenue monthly
• Conversion Rate Optimisation and funnel creations. Successfully experimented and improved our funnel and webinar model
• Email Marketing
• Social Media Management
• Advertising

Oct 2014 – Jan 2016 · 1 yr 3 mos · Londra, Regno Unito

• I have been responsible for recruiting in Apple in different countries: Italy, United Kingdom and UAE.
• During my time at Apple I focused on different activities:
• Sourcing talents among different countries
• Managed overall recruitment campaign in Italy
• Successful attended and delivered phone interviews, group interviews, one to one interviews.
• Improved move forward rate of candidates at 2nd stage of recruitment process from 30% to 50%
• Created successful partnerships with field recruiters and local managers
• Attended more than 10 career fair respresenting Apple Brand there.

Aug 2013 – Aug 2014 · 1 yr · Bangalore, India

• Author and Journalist in the India’s Biggest Platform for Startups, Entreprenuers, Business Ideas, Product Reviews, Small Business, News and Resources.
• Worked on Content Marketing and how to create great content that goes viral
• Responsible for SocialStory platform, where I documented and profiled stories of Social Enterprises all over Asia
• Interacted with investors, mentors, advisors and industry experts in the social space in India
• Growth Business Associate Program in edge. It combines hands-on experience and in-depth learning about business modeling, understanding the ecosystem and what it takes to start and grow a business.

Jul 2012 – Jun 2013 · 11 mos

• Led an executive team of 10 people from 4 different countries to manage 19 Local Offices with a membership of more than a 1000 people. Successfully opened 3 new Local Offices.
• Managed the creation of the national strategic plan, operational budget of 100.000 EUR
• Delivered national strategic plan and increased International Placement Program to 1400 (48% growth)
• Branch awarded with the Regional Excellence Award given by AIESEC International, as the most outstanding entity among more than 30 countries in West Europe and North America

Jul 2011 – Jun 2012 · 11 mos

• Managed Social Incoming Internship program in 16 Local Offices and increased Internship to 523 (137%)
• Successfully implemented product package and creation of 5 different projects increasing sales by 85%
• Internal Consultant and coach for the Local Offices of Naples, Genova and Trento.
• Branch awarded with the Regional Excellence Award given by AIESEC International and UBS, as the most outstanding entity among more than 30 countries in West Europe and North America

Jul 2010 – Jun 2011 · 11 mos

• Led executive team of six, including coaching and tracking.
• Achievement of 450% growth, ranked as number 4 Local Office in West Europe and North America
• Managed a Local Office of 30 people
• Awarded with the Excellence Award given by AIESEC Italy and PwC Italy, as the best Local Office among 17.

Jul 2009 – Jun 2010 · 11 mos

• Led sales team of 4 people training, tracking and .
• Achievement of 100% growth in sales and held more than 40 sales meeting
• Awarded with the Absolute Growth Award given by AIESEC Italy and PwC Italy.

Jul 2010 – Aug 2010 · 1 mo · Baroda, India

• Facilitated session on cultural understanding to 500 childrens from 8 to 14 years old
• Work in a team of 20 people from 13 different countries.

Feb 2007 – Feb 2007 · 0 mo · Corridonia

• Benchmarking of marketing strategy of competitors.
• Assisted creation of marketing campaign and naming of different products.