Jul 2025 – Sep 2025 · 2 mos · Karawang, West Java, Indonesia

• Conducted end-to-end analysis of Sampoerna’s commercial business process through field observations, retailer and wholesaler interviews, and quantitative data analysis, which identified key pain points and root causes.
• Developed 3 solutions to boost DAU for Sampoerna’s indirect distribution platform, collaborating with 10 retail engagement supervisors and 46 field forces to pilot execution, reactivating 455 stores and driving +3.9% DAU across 7,920 targeted stores.
• Proposed 3 follow-up continuous improvement initiatives to sustain and scale the pilot solutions.

Sep 2024 – Mar 2025 · 6 mos

• Led marketing, partnerships, and sponsorship efforts by managing 5 managers and 9 staff, securing major sponsorships and 30+ media partnerships, and driving the success of ShARE IBCC (200+ teams, 500+ participants), ShARE Common (40+ participants), and ShARE Visit (60+ participants)

Aug 2024 – Jul 2025 · 11 mos

• Conducted primary analysis and crafted a dealer-led marketing strategy to activate sales and support market penetration for a global commercial kitchen equipment manufacturer entering Indonesia.
• Performed in-depth analysis on energy decentralization in Indonesia and developed end-to-end recommendations, including solar power banks and microgrids to address rural energy poverty for underserved communities.

Feb 2024 – Jan 2025 · 11 mos

• Directed a team of 14 staff, overseeing four major ongoing projects aimed at generating revenue for BEM FTUI and creating sustainable funding systems creatively while enhancing the entrepreneurial climate among FTUI students.
• Served as a steering committee member for Engineering Tees, leading the successful sale of over 1,000 t-shirts and exceeding the sales target by approximately 247%

Feb 2023 – Jan 2024 · 11 mos

• Organized and managed 'Engineering Market' event, overseeing six student business booths at 'Reka Asa Teknik Kita' and drawing over 500 freshmen
• Constructed business and finance content for monthly Instagram posts on @engoods.ftui, covering topics such as opportunity cost, three types of businesses that can be started with zero capital, and financial planning, effectively leveraging digital platforms to engage and inform the audience.

Dec 2023 – Present · 2 yrs 4 mos

Oct 2023 – Dec 2023 · 2 mos

• Led a team of 10 publication staff in all aspects of PEMIRA FTUI activities, including Instagram posts, stories, live reports, and copywriting for captions.
• Managed all publication activities to ensure that information was effectively communicated to the Faculty of Engineering, University of Indonesia community

Apr 2023 – Aug 2023 · 4 mos

• Organized and promoted a successful webinar featuring two speakers, overseeing event planning and content creation, and successfully attracted over 50 attendees

Feb 2023 – Jan 2024 · 11 mos

• Achieved sales of 235 academic books targeting engineering freshmen, resulting in a profit of approximately 4 million rupiah
• Created and managed content for the Instagram account @shopatweerus
• Created Instagram content on ESG and sustainable business practices to increase financial literacy