Upendra Kumar

Co-Founder

Noida, Uttar Pradesh, India20 yrs 11 mos experience

Highly StableAI Enabled

Key Highlights

Expert in scaling fintech solutions and optimizing performance.
Proven track record in leading Agile development teams.
Strong background in compliance automation and secure data handling.

Stackforce AI infers this person is a Fintech expert with strong technical leadership in scalable solutions.

Contact

Skills

Core Skills

Solution ArchitectureTechnical LeadershipProject Management

Other Skills

PHPLaravel FrameworkMySQL & Database ArchitectureFrontend FrameworksAI IntegrationAgile MethodologiesSEO OptimizationMySQLCompliance AutomationSecure Data workflowsData IngestionStakeholder ManagementWeb ServicesWeb DevelopmentCRM Architecture

About

Think of a startup like a fast-running race car 🚗 Most startups don’t lose the race because their idea is bad… They lose because their “engine” (their technology) isn’t strong enough to keep up. I work with fintech and growing startups that face problems like: Apps that become slow or stop working properly Messy code that’s hard to fix (like a tangled ball of wires) Rules and safety checks they must follow (like school rules, but stricter) Trouble handling more users as they grow At Codexa Craft, we do one simple thing: 👉 We make your “engine” strong, fast, and ready to win the race Here’s how we help: ✔ Make your app run faster and smoother ✔ Clean and organize your code so it’s easy to manage ✔ Help you follow important safety rules (like CIRCA, DPDPA) ✔ Turn small ideas into strong, real-world products If your product is slowing you down, let’s fix it together. We Build Something That Lasts Just send “Audit” and we’ll take a quick look 🚀 📞let's connect! - 9971396361 | help@codexacraft.com I'm passionate about working with visionary teams to turn ideas into impactful digital experiences.

Experience

20 yrs 11 mos

Total Experience

3 yrs 4 mos

Average Tenure

1 yr 10 mos

Current Experience

Codexa craft

Technical Director

Jul 2024 – Present · 1 yr 10 mos · Noida, Uttar Pradesh, India · Hybrid

Leading strategic design & execution of high-performance web applications, CRM platforms, & fintech solutions. My role bridges technical innovation with business outcomes—ensuring every product we deliver is scalable, secure, & aligned with client goals.
Core Responsibilities:
Architecting end-to-end solutions using PHP, Laravel, MySQL, & modern frontend frameworks (Vue.js, React, Vanilla JS)
Designing structured workflows for lead management, vendor panels, customer journeys
Driving compliance automation & secure data handling across fintech platforms
Integrating AI tools to enhance operational efficiency
Leading Agile development teams with a focus on transparency, speed, measurable results
Overseeing SEO optimization & Google Ads strategies to boost client acquisition
Strategic Impact:
Scaled Codexa Craft’s service offerings to support diverse industries including finance, retail, & consulting
Delivered custom CRM systems that improved client conversion rates & reduced operational overhead by 40%
Positioned Codexa Craft as a trusted partner for secure, compliant & future-ready tech solutions
Core Strengths:
Maintained unwavering focus on project goals in fast-paced, dynamic environments.
Delivered exceptional results under pressure, adapting swiftly to evolving business needs.
Championed Agile methodologies to enhance collaboration, transparency, & delivery speed.
Skills & Tools:
Establishing Processes · Microservices Architecture · Data Ingestion & Analysis · Sizing & Scalability · Stakeholder Management · Agile Methodologies · Website & Web Services Development · Strategic Communications · Requirements Analysis · Confidentiality & Compliance · Product Data Management (PDM) · Self-Learning & Continuous Improvement
Vision:
Passionate about transforming business challenges into elegant digital solutions. Whether it’s streamlining workflows or launching new platforms, I bring a meticulous and forward-thinking approach to every project.

PHPLaravel FrameworkMySQL & Database ArchitectureFrontend FrameworksAI IntegrationAgile Methodologies+3

Wishfin.com

2 roles

Associate Vice President - Engineering

Promoted

Aug 2021 – Jun 2024 · 2 yrs 10 mos

I’m deeply grateful for my rewarding tenure at Wishfin (Mywish Marketplaces Pvt Ltd), where I refined my expertise in project management, solution architecture, and strategic execution. My role involved steering multiple high-impact initiatives that delivered measurable business value and operational efficiency.
Key Achievements:
Led the design and deployment of a Dialer Solution, streamlining customer outreach and saving substantial operational expenses.
Managed concurrent projects with precision, ensuring timely delivery, cost optimization, and stakeholder alignment.
Spearheaded the development of a custom URL shortening platform, significantly reducing marketing costs and enhancing campaign tracking.
Fostered a culture of self-management and ownership, driving sustainable growth and team accountability.
Core Strengths:
Maintained unwavering focus on project goals in fast-paced, dynamic environments.
Delivered exceptional results under pressure, adapting swiftly to evolving business needs.
Championed Agile methodologies to enhance collaboration, transparency, and delivery speed.

Project ManagementSolution ArchitectureData IngestionAI IntegrationStakeholder Management

Technical Team Lead

Jan 2016 – Aug 2021 · 5 yrs 7 mos

As a Technical Team Lead at Wishfin, I drive scalable fintech innovations that simplify financial journeys for millions. With a strong foundation in web development, CRM architecture, and compliance automation, I lead cross-functional teams to deliver secure, high-performance solutions that align with business goals and regulatory standards.
My role bridges technology and strategy—whether it's optimizing lead management workflows, integrating real-time credit scoring APIs, or enhancing customer onboarding through seamless bank partnerships. I thrive on transforming complex requirements into intuitive platforms that empower agents, delight users, and accelerate conversions.
At Wishfin, I champion transparency, collaboration, and continuous improvement—ensuring every product iteration delivers measurable impact.

Web DevelopmentCRM ArchitectureCompliance AutomationTechnical Leadership

Deal4loans.com

Technical Team Lead

Oct 2015 – Dec 2016 · 1 yr 2 mos · Noida, Uttar Pradesh, India

At Deal4Loans, I bring a meticulous, results-driven approach to every project—whether it’s refining customer journeys, integrating bank APIs, or scaling infrastructure for peak performance.

Data IngestionCRM ArchitectureMicroservices

Tanisha systems, inc

Technical Architect Salesforce

Jul 2014 – Oct 2015 · 1 yr 3 mos · Gurgaon

Extensive experience in Apex, Triggers, Visualforce, SOQL, Batch Apex, Web Services and Force.com sites development.
Experience in Workflow, Validation rules, Reports, Dashboards, Email Services implementations.
Good understanding in Security Settings, Profile set up, User Management, Sharing rules, and Customer Portal.

Deal4loans.com

Senior Software Developer

Aug 2007 – Jun 2014 · 6 yrs 10 mos · Noida, Uttar Pradesh, India

Managing Portals. http://www.deal4loans.com | http://www.bimadeals.com | http://www.talkingtrendo.com | http://www.admissioncorner.com

Sourcefuse technologies

Sr. Web Developer

Dec 2006 – Jun 2007 · 6 mos

Worked on open source technologies as Joomla. http://www.myvoice.co.uk

Unistal systems pvt ltd

Web Developer

Feb 2005 – Dec 2006 · 1 yr 10 mos

Website Development for the data recovery software, online sales, product activations. Pipeline management Monitoring Projects. Websites : http://www.unistal.com | http://www.recoveryourdata.com