Sep 2024 – May 2025 · 8 mos · Remote

• 𝗠𝘆 𝗿𝗼𝗹𝗲: Led content strategy for a cybersecurity platform supporting threat detection and response, with a focus on scalability, clarity, and accessibility for SMB users.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Targeted user trust and retention by improving clarity and consistency across four core flows by auditing 200+ screens, aligning terminology, refining UI copy, and identifying key accessibility gaps.
• Reduced development time and improved operational efficiency by building a scalable content design system that codified reusable components and streamlined recurring content patterns.
• Drove adoption among SMB users new to cybersecurity by defining a voice strategy that made complex threat detection tools more approachable and trustworthy.
• Streamlined cross-functional collaboration by building shared language frameworks and reusable content patterns used across 3+ product squads.

Dec 2023 – Feb 2025 · 1 yr 2 mos · Remote

• 𝗠𝘆 𝗿𝗼𝗹𝗲: Owned content strategy for a construction automation platform during U.S. market expansion, improving clarity, accessibility, and scalability across workforce management and planning tools in a highly regulated industry.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Expanded the product’s market reach by localizing content from Hebrew to American English, auditing 150+ mobile and desktop screens, improving accessibility, and removing industry jargon for North American launch.
• Shaped feature prioritization and core user journeys by delivering competitor analysis and user research that uncovered content gaps and informed roadmap decisions across planning and compliance workflows.
• Cut weekly content QA time by developing a style guide and training a GPT model on it, enabling consistent output and adoption across 10+ teams.
• Supported a successful $15M Series B raise by transforming complex product and market insights into a compelling pitch deck through clear, high-impact storytelling.

Dec 2023 – Oct 2024 · 10 mos · Remote

• 𝗠𝘆 𝗿𝗼𝗹𝗲: Led content strategy for a SaaS analytics platform, helping product and operations teams turn raw data into actionable insights through clear, accessible, and user-centered content.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Established a cross-platform content style guide, including chatbot and prompt-writing standards, to drive consistency across dashboards and data tools.
• Boosted user confidence in a complex AI tool by replacing technical jargon with approachable, human-centered language, contributing to zero support tickets post launch.
• Designed a data-support chatbot that aligned tone and structure with user intent and business goals, simplifying complex metrics through natural, conversational interactions.
• Made a complex AI tool more approachable by replacing technical jargon with clear, user-friendly language to build user confidence, resulting in zero support tickets after launch.

Jun 2023 – Sep 2024 · 1 yr 3 mos · Remote

• 𝗠𝘆 𝗿𝗼𝗹𝗲: Led content and UX design from 0 to 1 for an AI-powered B2B sales intelligence platform, shaping early product strategy, defining core user flows, and driving consistency across the website, plugin, and dashboard.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Drove foundational product strategy by partnering with founders and engineers to define core features and shape the layout and interaction design from concept through launch.
• Built a content system and wrote UX and marketing copy for 8+ high-impact pages including sign-up, pricing, and FAQ, ensuring consistency across product and brand touchpoints.
• Streamlined the user journey and cut development time by auditing and consolidating redundant early-stage content across plugin and dashboard flows.
• Boosted organic traffic by applying SEO best practices to blog posts, case studies, and marketing assets, and scripting user-focused voice-overs for educational content.

Dec 2022 – Jul 2025 · 2 yrs 7 mos · Remote

• 𝗠𝘆 𝗿𝗼𝗹𝗲: As the lead UX writer supporting the lead UX designer, I’ve played a key role in shaping user experiences across multiple products and platforms. My work has spanned everything from content strategy to interaction design, with a strong focus on clarity, efficiency, and business impact.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Enabled inclusive, global-ready experiences by localizing dashboard content from Hebrew to English and removing gendered language across core product surfaces.
• Reduced support costs and improved self-service success rates by restructuring help desk IA, simplifying claim workflows, refining microcopy, and designing AI-driven chatbot flows.
• Achieved a 36% increase in consultation bookings by rewriting a critical screen in the user journey, improving clarity and alignment with user intent.
• Increased upsell opportunities and contract renewals by directing users from subscription status reports to product catalog and quote generation tools.

Sep 2022 – Dec 2022 · 3 mos

• 𝗠𝘆 𝗿𝗼𝗹𝗲: Joined the company’s first UX writing team during a shift to a self-service platform for SMBs, contributing to content strategy and UX writing for an AI-powered messaging tool.
• 𝗠𝘆 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
• Uncovered gaps in brand alignment by leading stakeholder interviews and collaborative workshops, informing key voice and tone decisions that redirected content strategy.
• Boosted product usability by leading user testing and turning insights into targeted content and design improvements.
• Built a voice and tone guide to unify content during the shift to self-service, improving coherence across onboarding, chat, and support tools.
• Improved first-time user experience by redesigning sign-in and onboarding flows to enhance clarity, minimize friction, and increase successful account creation.

Jul 2008 – Aug 2009 · 1 yr 1 mo · Williamsburg, Virginia

• Led the planning, promotion, and execution of national and international educational conferences and training programs, managing events from initial concept through successful delivery. Highlights include hosting the Advanced Placement Summer Institute, organizing the National Curriculum Networking Conference for 400+ attendees, and playing a key role in a first-of-its-kind, month-long professional development and cultural exchange program for Saudi Arabian educators. Contributed end-to-end—from strategic planning to onsite execution—including reviewing and adapting training materials, delivering cultural briefings to staff, and helping design immersive, respectful cross-cultural experiences that supported meaningful learning and engagement.

Aug 2006 – Aug 2019 · 13 yrs · Virginia, USA

• Delivered differentiated instruction and educational leadership for diverse student populations while mentoring colleagues and developing curriculum aligned with state standards.
• Improved instructional quality and peer development by serving as lead teacher and peer coach, mentoring colleagues and fostering a collaborative, high-growth teaching environment.
• Boosted student engagement and supported differentiated learning outcomes by designing and refining curriculum for gifted, honors, and special education learners.
• Increased organizational teaching capacity by facilitating training on technology integration, curriculum design, and social-emotional learning practices.
• Advanced student success and resilience by mentoring and coaching students, building academic skills, leadership capabilities, and emotional confidence through personalized support.