Virginia Vila

UX Designer

Zaragoza, Aragon, Spain11 yrs 4 mos experience

Key Highlights

7+ years of experience in content design and strategy.
Expert in mapping customer journeys and communication strategies.
Strong foundation in UX principles and practices.

Stackforce AI infers this person is a UX-focused professional with expertise in content strategy across various industries.

Contact

Skills

Core Skills

Content StrategyUser Experience DesignUx StrategyWeb DesignService DesignDigital Strategy

Other Skills

content designUser Experience WritingBrand messagingcommunication guidelinesmessaging playbooksmessaging architecturesitemapinformation architectureweb copywritingUX writingUX/UI DesignUser Experience (UX)User ResearchDesign ThinkingSocial Media Marketing

About

Some content gets read. Some doesn't. The difference is rarely just the writing. And no matter if we're talking about a product flow, a customer journey, or an internal process. If people need to read it, understand it, and act on it, the problem is the same. Nobody defined the structure, the message, and how it should look on screen. Together. For 7+ years I've worked with B2B and B2C brands to help them design how content reaches people. Across flows. Across journeys. Across processes. Sometimes that means mapping a customer journey and defining what gets communicated at each step. Sometimes it means redesigning how information flows across a product or a website. Sometimes it means creating guidelines and building narrative systems for organizations. Always with UX as the foundation. So here's what I can help with (project-based and retainer)👇 → Content Design and Strategy: from product content to user flows. → Narrative and Communication Strategy for organizations: mapping what to say, when, and how across touchpoints and processes. * I also offer 1:1 content and design feedback sessions for independent professionals and small business owners. That's it. If you’ve made it this far, thank you. And if you’re nodding along, say hello in the DMs!

Experience

Virginia vila

Senior UX Content Designer & Strategist

Jan 2024 – Present · 2 yrs 2 mos · Zaragoza · Remote

I work with B2B and B2C brands to design how content reaches people. Structure, message, and how it looks on screen. Together.
What I do (fractional, project-based, or consultancy):
UX Content Design and strategy: from product content to user flows.
Narrative and Communication Strategy for organizations: mapping what to say, when, and how across touchpoints and processes.
Recent project work includes:
→ Global English Education Brand (13 countries, 700+ schools) [2024 - ongoing]
Reviewing existing research and redesigning the franchisee user journey.
Mapping what to say, when, and why across digital touchpoints, documents, and internal processes.
Deliverables: communication guidelines, messaging playbooks, and communication materials.
Spanish & English.
→ Digital Brand Monitoring and Protection Firm [2025 - ongoing]
Designing the client acquisition journey for entering a new market.
Brand position through strategic narrative and verbal identity.
Content strategy for entering a new market.
Messaging architecture, narrative journeys, and communication materials.
→ Global Energy & Fuel Brand (100+ countries, 10k+ employees) [2025]
Competitive benchmarking and messaging analysis.
Sitemap and information architecture for the new careers site (internal & external).
Web copywriting (20+ pages).
→ Legal-Tech SaaS Startup [2024]
UX writing + UX/UI Design for the onboarding flow and dashboards.
25+ system triggered transactional emails.
Spanish & English.

content designContent StrategyUser Experience WritingUser Experience DesignBrand messaging

K4i forum in the european parliament

UX & Web Designer

Apr 2022 – Jun 2022 · 2 mos · Bruselas, Región de Bruselas, Bélgica

Design of the European Innovation Area site and the dedicated web for the 1st European Innovation Area Summit: UX Design, Web Design and Implementation.
Support the Communication Team in terms of web content.
Revision and update of the Knowledge 4 Innovation sites ecosystem.

Web DesignUser Experience (UX)content designInformation ArchitectureUser Experience WritingUser Experience Design

Collabwith

UX Lead

Sep 2019 – Jul 2022 · 2 yrs 10 mos

UX Lead in a white-label B2B project: led the full process from discovery to delivery. Including process audits, stakeholder interviews, user flows, wireframes, mockups, UX writing, and user testing.
UX Designer & UX Writer for Collabwith’s own platform: improved usability and clarity across key features.
UX Designer & UX Writer for Collabwith’s public-facing website, optimizing user journeys and content structure.
Created clear, human-centered copy for transactional emails, aligned with the platform’s tone and business goals.

User Experience (UX)content designUX strategyUser Experience WritingInformation ArchitectureUser Research+3

Adidas

Senior UX & Content Designer

Oct 2013 – Sep 2015 · 1 yr 11 mos · herzogenaurach, bayern

Implemented the first UX/UI and first QA process within the mobile Scrum team, ensuring design consistency and validation across sprints.
Kickstarted the review and update of the company’s mobile style guide to establish scalable visual and content standards.
UX Designer and UX Writer within the mobile team.
Service Designer in an Innovation project to increase adidas employees’ satisfaction in their digital workplace. My idea was selected and later on, implemented by the company.

User Experience (UX)content designService DesignUX strategyUser Experience WritingUser Experience Design

Dundee service jam

Service Design Event Organiser

Aug 2012 – Mar 2013 · 7 mos · Dundee, Reino Unido · On-site

Dundee Service Jam was part of a global, non-profit event running simultaneously in 120+ cities around the world. Over the course of 3 days, participants co-designed new services under a shared global theme. With 50+ attendees, Dundee became the 8th largest Jam worldwide.
I was part of the initiating and core organising team, leading the event from concept to execution. I was particularly responsible for social media strategy and communications, resulting in a sold-out event.

Service DesignDesign ThinkingDigital StrategySocial Media MarketingUser Experience (UX)

Ncr corporation

UX Designer and CX

May 2012 – Aug 2012 · 3 mos · Dundee

As part of the Consumer Experience Design & Innovation Labs:
Service Designer for a leading banking client. Journey mapping and experience analysis to reduce in-branch wait times. Designed storyboards and user flows to support a tech-based queue management solution rooted in user-centered design.
UX/UI Designer in a mobile app project from concept to fully-working prototype. This project was awarded internally and showcased at NCR’s annual global innovation exhibition with great success.
This role marked my early integration of UX strategy, service design, and storytelling to solve real-life customer experience problems.

User Experience (UX)Service DesignUser Interface DesignDesign Thinkingcontent designUser Experience Writing+1

Adidas

Mobile phone administration

Jul 2008 – Sep 2009 · 1 yr 2 mos · Zaragoza, Aragón, España

Full management of the company's mobile phone fleet in Spain. Technical support, issues, contract negotiation, selection of devices, reports and billing control.

Vodafone

Mobile broadband Customer Service Specialist

Aug 2003 – Apr 2007 · 3 yrs 8 mos · Madrid, Comunidad de Madrid, España

Technical support for medium to large size companies helping clients connecting to the Internet using different devices and technologies.
Furthermore, I took the initiative to create and update an internal website with technical information, processes, technical guides and notifications to help the department.

Eurotac

Quality control technician

Oct 2001 – Dec 2002 · 1 yr 2 mos · Madrid, Comunidad de Madrid, España

Complete revision of repaired mobile phones. In charge of training new department colleagues. Liaison with both the Logistics and Technical departments.