Navya Anand

CEO

Gurugram, Haryana, India12 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years in beauty and lifestyle strategy.
Expert in creator-led commerce models.
Proven track record in digital content and influencer marketing.

Stackforce AI infers this person is a Beauty and Lifestyle Marketing Expert with a focus on Creator Commerce.

Contact

Skills

Core Skills

Creator CommerceBeauty Category StrategyDigital Creative ContentInfluencer MarketingDigital Content StrategySocial MediaDigital Media AnalyticsSocial Media StrategyBeauty WritingSocial Media ManagementAssisting Beauty DirectorSocial Media Coordination

Other Skills

Team LeadershipInfluencer EcosystemsE-CommerceChannel PartnersWebsite AnalyticsNewsletterVideosEvent PlanningContent ManagementEvent ManagementProp StylingBeauty News ArticlesEditorialBeauty IndustryMakeup review

About

Beauty & Lifestyle Strategy | Creator Commerce Strategist with 12+ years across editorial, brand, and creator ecosystems — specialising in shaping content strategy, category positioning, and creator-led commerce models. Experienced in leading teams, identifying emerging beauty trends, and building scalable creator ecosystems that drive organic brand growth and consumer trust across D2C brands and marketplaces in India. CORE EXPERTISE Creator Commerce | Beauty Category Strategy | Team Leadership | Influencer Ecosystems | Content Strategy | Brand Partnerships | Marketplace Expansion | Trend Forecasting MY CAREER JOURNEY Editorial → Brand Content → Influencer → Creator Commerce & Strategy

Experience

12 yrs 2 mos

Total Experience

2 yrs

Average Tenure

3 yrs 6 mos

Current Experience

Hypd

Lead, Beauty Category & Strategy for Creator Commerce

Nov 2022 – Present · 3 yrs 6 mos · Delhi, India

Enabling creator storefronts to drive commerce and help creators monetise their influence.

Creator CommerceBeauty Category StrategyTeam LeadershipInfluencer Ecosystems

Avon

Assistant Manager - Digital Creative Content & Influencer Marketing

Mar 2021 – Oct 2022 · 1 yr 7 mos

Part of the digital transformation and E-commerce team of Avon India. My role involves managing digital content, communication and influencer marketing for E-Commerce and Channel Partners.
Avon Products, Inc acquired by Natura & Co is the fourteenth-largest beauty company in the world.

Digital Creative ContentInfluencer MarketingE-CommerceChannel Partners

The times of india

Senior Digital Content Strategist - Fashion & Beauty

Dec 2016 – Dec 2020 · 4 yrs · Noida

Managing lifestyle (mainly fashion, beauty & wellness) for timesofindia.com. Meeting the monthly target with organic traffic. Monitoring all digital activities including website analytics, social media, newsletter, videos, etc. Contributed for BCCL events and lifestyle video (managing talent, ideation & production) for Times Internet channels. Along with digital website, I have also contributed for main TOI paper for special events.

Digital Content StrategyWebsite AnalyticsSocial MediaNewsletterVideos

Trg - technology resource group inc.

Associate Manager - Fashion & Beauty

May 2016 – Dec 2016 · 7 mos · Noida Area, India

Account Manager: Rohit Gandhi + Rahul Khanna
Handling the digital media analytics, social media strategy, videos and event planning.
Account Manager: Jovees Herbal. Handling new business development ideas, branding strategy and social media.
DigitalOne (part of TRG group) take care of an overall digital marketing charge for various lifestyle brands in India:
Co-creating brand identity by helping them with social media strategy, suiting the brand's unique identity.
Social media handling for all platforms, making innovative creatives to grab attention.
Organising events from concept to guest list handling.
Content management, creative content strategy
Organising blogger events, mediating for blogger associations
Providing IT solutions like website/app development, SEO, traffic increase,Google Adwords.

Digital Media AnalyticsSocial Media StrategyEvent PlanningContent Management

Cosmopolitan magazine

Beauty Writer and Social Media Manager

Oct 2014 – Mar 2016 · 1 yr 5 mos

Handle the beauty section and fashion pages of the magazine. Conduct lifestyle events, barter deals, promotional content. Prop styling for makeup products, makeup conceptualization for fashion and beauty shoots. Social Media Account Manager for Cosmo's Instagram handle.

Beauty WritingSocial Media ManagementEvent ManagementProp Styling

Harper's bazaar

2 roles

Beauty Assistant and Social Media Executive

Sep 2013 – Oct 2014 · 1 yr 1 mo

Assisting beauty director of Harper's Bazaar, Cosmopolitan and Women's Health magazine. Assisting on beauty shoots, events, conducting monthly beauty news article, coordinating social media pages.

Assisting Beauty DirectorSocial Media CoordinationBeauty News Articles

Intern

Aug 2013 – Aug 2013 · 0 mo

Assisted the Fashion Director for October Bridal issue.
Made mood boards for reference, sourced clothes for the shoot, PR handling of designers, image sourcing. Contributed gallery stories online everyday