Geoffroy Delobel

Product Engineer

Brussels, Brussels Region, Belgium22 yrs 2 mos experience

Key Highlights

  • 15+ years bridging design, code, AI & strategy.
  • Expert in establishing and managing design systems.
  • Proven track record in leading design teams and projects.
Stackforce AI infers this person is a SaaS design expert with a strong focus on design systems and user experience.

Contact

Skills

Core Skills

Design SystemProduct DesignDesign ManagementDesignopsProduct ManagementUser Interface DesignDesign LeadershipTeam ManagementUser ExperienceWeb Design

Other Skills

Design tokensFigmaCascading Style Sheets (CSS)Component DesignDesign documentationStorybookChromaticFront-end DevelopmentUsabilitySCSS frameworkReact componentsRecruitingTeam LeadershipDesign StrategyWireframing

About

💎 https://geoffdelobel.com Je conçois des design systems sans dogme et sans bullshit, construits pour la réalité des équipes. Mon objectif: réduire la friction entre design et dev, pas ajouter des couches de process.

Experience

22 yrs 2 mos
Total Experience
2 yrs 11 mos
Average Tenure
--
Current Experience

Checkhub - document automation software

Fractional Head of Product Design

Mar 2025Present · 1 yr 1 mo · Brussels, Brussels Region, Belgium · Remote

Product DesignDesign ManagementDesign opsDesign system

Kolecto

Design Ops Manager

Jan 2024Aug 2024 · 7 mos · Paris, Île-de-France, France · Hybrid

  • Kolecto is fast-growing SaaS fintech startup. The product helps SMEs in managing their invoices, banks accounts and cashflow.
  • I served as Design Ops, Design System Lead, and ad-hoc Product Designer in a design team that expanded from 2 to 7 members in few months. My focus was to build strong foundations to scale the design operations.
  • Streamlined collaboration and efficiency across design, product, and engineering teams;
  • Established deliverables guidelines for exploration and delivery, reducing work collisions and fostering creativity;
  • Improved the team's ability to find, understand and work with design deliverables;
  • Enhanced the design system to meet the needs of scaling: design tokens library, mirroring of component features across design (UI Kit) and code (Storybook), and improved documentation.
  • Implemented a design system governance to strengthen collaboration between designers and developers.
  • Established design quality checkpoints in the feature lifecycle.
  • Animated design rituals to stimulate collaboration and improve design outcomes.
  • Contributed as a product designer to drive improvements in user experience and product quality.
  • Helped in setting up workflows and tools for collecting user feedback and insights.
DesignOpsDesign systemComponent DesignDesign documentationProduct DesignDesign Management

Witco

Senior Design System Lead

Oct 2022Jul 2023 · 9 mos · Paris, Île-de-France, France

  • Witco is a B2B SaaS product that connect employees to their workspace with tools such as desk or meeting room booking, incidents reporting, or lifestyle services.
  • I joined Witco as the team was migrating to React and rebranding the product. It was a good timing to unroll the design system. After an initial research and discovery phase we set up cross-team tools:
  • Design tokens that sync between design and code
  • A SCSS framework that powers the design system and any app components
  • An evolving React components library and their Figma counterparts
  • Storybook guidelines and documentation
  • Chromatic to track visual changes and help in design reviews
  • Design system governance and its attached workflows
  • Roadmap and manage prioritization
  • Design system KPIs
Design systemDesign tokensFigmaStorybookChromaticFront-end Development+3

Cohabs

Product Designer, Design System

Jun 2022Sep 2022 · 3 mos · Brussels Region, Belgium

  • Cohabs is a scale up that design coliving spaces in cities such as Paris, Brussels or New-York.
  • I joined Cohabs for a time-boxed mission to lay the ground of their design system while they were going under a rebranding. In 4 months I set up:
  • A tokens library 🧬: The root layer of the design system is tokens library available in several formats (JSON, JS module, CSS vars,…). It includes colors, spacing, typography, and other base styles. The library provides a unique source of truth, always up-to-date, of those values that can be consumed in different fashions.
  • A SCSS framework 🏗: Made of components and utilities, this framework provides flexibility and consistency thanks to a SCSS API built on top of the tokens library. It provides styling of component in an agnostic way, so it can be consumed in different web-app stacks.
  • React components and layouts 🧱: A set of initial UI components and layouts that will grow over time.
  • A Storybook 📙 that fully documents the Design System. Chromatic is also used to track changes.
  • A Figma library 💠 that replicates all above tokens and components with their variants.
Design systemDesign tokensUser Interface DesignFront-end DevelopmentProduct DesignFigma+1

Eptura

3 roles

UX Engineer, Design Systems

Oct 2021Mar 2022 · 5 mos

  • Proxyclick (now Eptura) is a SaaS solution to manage visitors, employees, and contractors on premises. Proxyclick was acquired by Condeco (Thoma Bravo).
  • I facilitated collaboration between designers and developers through rituals, agile processes, and documented workflows.
  • I led the design system from design to code, in close collaboration with product managers, designers, and developers.
Design systemUsabilityFigmaUser Interface DesignCascading Style Sheets (CSS)Front-end Development

Head of Design

Promoted

Dec 2019Oct 2021 · 1 yr 10 mos

  • Following Series B funding, I collaborated with the CPO to establish and lead the design team in a rapidly growing startup during the COVID-19 crisis, focusing on strategy, hiring, mentoring, and processes.
Design LeadershipRecruitingDesign ManagementTeam ManagementDesign systemProduct Design+3

Lead Product Designer

Apr 2019Dec 2019 · 8 mos

  • Reported directly to the Founder/CPO to enhance the product experience.
Product DesignWireframingDesign systemUsabilityFigmaUser Interface Design+3

🔸 Design Engineer - AI & Design Systems 🔸

Jan 2019Present · 7 yrs 3 mos · Brussels Metropolitan Area

  • I help small teams get the most out of their design system and AI with hands-on guidance.
Design systemProduct DesignDesignOpsDesign tokensFigmaCascading Style Sheets (CSS)

Central

Founder

Mar 2007Mar 2019 · 12 yrs · Brussels Metropolitan Area

  • After a journey in several agencies I founded and led Central, a team of digital product design experts. For over 10 years, we helped national and international startups and organizations optimize their digital products and design processes.
  • Clients: Stepstone, Voo, Touring Assurance, HelloBank, Artexis Easyfairs, RTBF, RTL, SMart, Debating Europe, Dassault Systèmes, Toyota / Lexus, The Word Magazine, Chanel, Proximus.
  • Startups: Elium, Sweepbright, Skeeled, Jamendo, Getyoo, Radionomy, Darts-IP (Clarivate).
Product DesignUser ExperienceDesign LeadershipTeam LeadershipDesign ManagementManagement+9

Freelance

UX/UI Designer

Jun 2005Feb 2007 · 1 yr 8 mos · Brussels / Paris / London

  • Freelance UX/UI designer for agencies in Belgium. Clients: Renault, Dassault Systèmes, Disney, Pixar, Panasonic, Région de Bruxelles.
  • Also worked for direct clients in Belgium, France and UK.
WireframingWireframesUsabilityUser Interface DesignUser ExperienceCascading Style Sheets (CSS)+2

Helb - haute ecole libre de bruxelles ilya prigogine

Teacher • Digital

Jan 2003May 2007 · 4 yrs 4 mos · Brussels Metropolitan Area

TeachingCoaching

Bureau347

Interactive Designer

Aug 2002May 2005 · 2 yrs 9 mos · Brussels Metropolitan Area

  • Clients: Dassault Systemes, Renault, Deutsche Bank, Janssen, Douwe Egberts, Scarlet.
Web DesignUser Interface DesignUser ExperienceCascading Style Sheets (CSS)Front-End Development

Zb22

Web Designer

Jul 2000Aug 2001 · 1 yr 1 mo · Brussels Metropolitan Area

  • During my final year of studies, I started working as Web Designer in a digital agency. I joined projects for Proximus, Deloge Groupe, Actel Assurance, and various internal projects.
Web DesignFront-End Development

Education

Ecole Supérieure des Arts de l'Image - Le 75

Bachelor of Arts - BA

Jan 1998Jan 2002

Solvay Brussels School of Economics and Management

Création & Croissance

Jan 2007Jan 2008

Faculdade de Belas Artes da Universidade do Porto

Erasmus — Graphic Design

Oct 2001Feb 2002

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