Apr 2020 – Mar 2022 · 1 yr 11 mos

• Collaborated closely with the engineering team to productize client use cases and with the marketing team to define an effective launch strategy, leading to an 18% improvement in customer retention
• Designed and implemented a streamlined customer onboarding process, establishing key performance indicators (KPIs) and eliminating redundancies, which resulted in a 50% reduction in onboarding time

Jul 2017 – Mar 2020 · 2 yrs 8 mos

• Developed strategies for product, marketing, and pricing to successfully launch Xeno CRM in the Apparel & Beauty verticals, achieving both bootstrapped growth and profitability
• Expanded Xeno's domestic client base by 60% and secured the first international client—a $120 million conglomerate in the Middle East

Jul 2016 – Jun 2017 · 11 mos

• Led the pan-India launch of Xeno's CRM by building and managing a sales plus lead generation team, driving exponential growth
• Utilized innovative marketing initiatives and forged strategic partnerships to significantly amplify reach within QSR brand

Dec 2015 – Jun 2016 · 6 mos · Gurgaon, India · On-site

• Collaborated with Indian Railways to launch the first train in India featuring a local entertainment WiFi service on the Delhi-Bikaner route under North Western Railways
• Developed and monetized the entertainment WiFi’s ad network by forming alliances with brands targeting this specific audience

Jun 2015 – Nov 2015 · 5 mos · Gurgaon, India · On-site

• Established operations across four cities for a streaming service, enabling users to access content via locally hosted devices while traveling on intercity buses
• Oversaw end-to-end client servicing for four major State Road Transport contracts.