Surbhi Maheshwari

Co-Founder

India13 yrs 5 mos experience
Highly Stable

Key Highlights

  • Founded Focus First Club to enhance productivity.
  • Led engineering teams at Glance to significant growth.
  • 14 years of experience building products at scale.
Stackforce AI infers this person is a seasoned leader in E-commerce and Fintech with a strong focus on engineering management and product development.

Contact

Skills

Core Skills

Accountability CoachingProductivity CoachingEngineering ManagementTechnical LeadershipTechnical Product ManagementSystem ArchitectureSolution ArchitectureMicroservicesWeb Application DevelopmentSoftware Development Life Cycle (sdlc)

Other Skills

deep work facilitationDistraction ManagementConsistency CoachingHands-on Technical LeadershipContinuous Integration and Continuous Delivery (CI/CD)Product DevelopmentTeam BuildingCross-functional Team LeadershipProduct InnovationCo-creationREST APIsMongoDBAndroid DevelopmentJavaFocus Groups

About

In 2024 I was a full-time Director of Engineering, mother of 2, building 3 ideas simultaneously - and finishing none of them. The problem wasn't time or ideas. It was being consistent enough on one of them. So I built Focus First Club - a paid accountability club for founders and professionals because the world is full of distractions. 33% of members stay 3+ months without being chased. → Apply here: nas.io/focus-first-club ──────────────────────── Focus First Club is for you if you're: → A founder getting pulled into urgent work instead of important work → An employee building something serious on the side → A professional preparing for your next chapter If you've tried productivity apps, habit trackers, and morning deep work routines but none of them have remained consistent - this is probably the missing piece. ──────────────────────── What Focus First Club is: → A small, curated group (intentionally not large) → Daily live deep-work sessions - show up, work, check out → Structured weekly planning sessions → Curated high-performance folks who want to level up their game ──────────────────────── If this resonates, the next step is a 2 minute application → Apply here: nas.io/focus-first-club I turn away people who aren't right for the group. You should turn away groups that aren't right for you. ──────────────────────── My journey before this: IIT Guwahati → Oracle → Visa India → Visa Singapore → Shop101 → Glance → Focus First Club 14 years building products at scale. Now building the club where people 'get things done' at scale. ──────────────────────── 📩 Newsletter: deepfocusclub.substack.com Tips on focus, clarity, and doing your most important work consistently.

Experience

Focus first club

Founder

Jan 2025Present · 1 yr 3 mos · Remote

  • In a world full of distractions, deep focus is RARE.
  • Focus First is a space to help professionals to DO undistracted work to:
  • ✅ Level up in your career
  • ✅ Turn your side project into real traction
  • ✅ Get consistent with your most important idea
  • ✅ Stop overthinking it. Start building it. One hour a day.
  • This is what we do inside :
  • ✅ Clarity. 30-Day Action Plan
  • 🌱 Daily deep work sessions
  • 🔥 Weekly guided sessions and strategies to align your actions with your goals
  • If you have been sitting on that idea for months
  • But can't seem to move things consistently
  • This is for you. 🎯
Accountability CoachingProductivity Coachingdeep work facilitationDistraction ManagementConsistency Coaching

Palmonas

Angel Investor

Oct 2024Present · 1 yr 6 mos

  • Demi-fine Jewellery Brand

Supernova - an ai tutor for every child

Angel Investor

May 2024Present · 1 yr 11 mos

  • An AI Tutor For Every Child.

Glance

2 roles

Director of Engineering

Promoted

Dec 2023May 2025 · 1 yr 5 mos

  • Leading a team of EMs and engineers of Roposo Shop overseeing the development of
  • India’s largest Dropshipping platform handling multi-million dollar ARR.
  • full stack e-commerce platform in Glance with >1M DAU.
  • Implemented engineering solutions to grow and handle
  • 10x in GMV
  • 2x in revenue
  • Million in DAU
  • Becoming profitable
  • In less than a year.
  • Spearheaded the implementation of ISO 27001:2022 standards for Roposo shop, leading to successful certification within 12 months.
  • Collaborating with C-level executives to align engineering strategies with overall business objectives.
Hands-on Technical LeadershipContinuous Integration and Continuous Delivery (CI/CD)Engineering ManagementProduct DevelopmentTeam BuildingCross-functional Team Leadership+1

Staff Engineering Manager II

Jul 2021Dec 2023 · 2 yrs 5 mos

  • Led all 3 pods of commerce platform focusing on
  • Roposo Shop in Glance and other strategic partners like Microsoft, Youtube
  • Roposo Clout – India’s largest dropshipping platform
  • Logistics to handle growing transaction volumes
  • Worked with multiple cross functional teams for integration of Shop101’s stack in Roposo, Glance Feed, Data Platform, Platform Engineering, Infosec, Privacy, Legal etc.
  • Oversaw engineering excellence initiatives to drive developer efficiency, robustness of the system like migrating to Kubernetes, automated deployments, adoption of on-call process.
  • Laid down the foundation of Women in Tech @ Glance
Hands-on Technical LeadershipContinuous Integration and Continuous Delivery (CI/CD)Engineering ManagementProduct DevelopmentTeam BuildingCross-functional Team Leadership+1

Health tick

Angel Investor

Oct 2022Present · 3 yrs 6 mos

  • Helping People Get Healthier

Neend

Angel Investor

Nov 2021Present · 4 yrs 5 mos

  • Helping People Sleep Better

Growthx®

Angel Investor

Nov 2021Present · 4 yrs 5 mos

  • Become a top 1% growth leader

Shop101

Engineering Team Lead

Apr 2020Jul 2021 · 1 yr 3 mos · Mumbai, Maharashtra, India

  • Worked with CEO, CTO, product managers, and business teams to drive growth, prioritize execution, and scale Shop101 commerce business with team of 20 engineers.
  • Oversaw implementation of 20+ business features while driving adoption of best engineering practises like mandatory approvals before merge, peer reviews, documentations, knowledge transfer sessions etc.
  • Drove engineering hiring to grow the team size to 20.
  • Shop101 got acquired by Glance in June'21
Hands-on Technical LeadershipContinuous Integration and Continuous Delivery (CI/CD)Engineering ManagementProduct DevelopmentTeam BuildingCross-functional Team Leadership+1

Visa

4 roles

Senior Staff Software Engineer, Marketing Integration Services

Sep 2019Apr 2020 · 7 mos

  • Played the dual role of
  • ● Technical Product Manager of APAC region for Loyalty and Marketing Integration Services focusing on the design and build of software solutions that leverage data to solve business problems.
  • ● Technical Architect and Hands-on Engineer to develop, implement and maintain these solutions.
Continuous Integration and Continuous Delivery (CI/CD)Technical Product ManagementCross-functional Team LeadershipTechnical Leadership

Staff SW Engineer, Innovation Center

Oct 2017Aug 2019 · 1 yr 10 mos

  • ● Led architecture, design, and development of a new pilot product Digital Engagement Engine from Visa which was integrated with a client for demonstration in Tokyo Olympics 2020.
  • ● Led/co-led architect, design, and development of two new core platforms of the Innovation Center :
  • Digital Receipts – the patent idea of converting paper receipts to digital form
  • PlayDee – Visa’s first gamification-based consumer engagement application – 400+ active employee pilot users all from scratch where I have been responsible for managing end-to-end platform development and management while managing a team size of 18+.
  • ● Led technical solution architect in 8 co-creations handling multinational clients from APAC and CEMEA like ICICI-India, NAB & PingData-Australia, etc.
System ArchitectureContinuous Integration and Continuous Delivery (CI/CD)Product InnovationCross-functional Team LeadershipTechnical Leadership

Senior Software Engineer, Innovation Center

Oct 2016Sep 2017 · 11 mos

  • ● Led architect, design, and developed Innovation Platform from scratch which runs Visa capability demos across all Innovation Centers & Studios Globally in 9+ locations.
  • ● Co-led the technical solution architecture for 3 co-creations for clients across the APAC region.
Solution ArchitectureContinuous Integration and Continuous Delivery (CI/CD)Co-creation

Senior Software Engineer, Developer Platform

Apr 2015Sep 2016 · 1 yr 5 mos

  • ● Core member of backend team of 6 which later grew to 15+ who designed, developed, and launched the Visa Developer Platform(https://developer.visa.com/) from Scratch.
  • ● Improved the performance of this microservice architecture to a point where it was able to serve ~400 TPS. These microservices are REST Web Services and were written in Java and Spring MVC with Oracle and MongoDB as Data Sources.
  • ● Designed automation of deployments of these microservices which reduced our deployment cycle from ~6 days to 1 day(82% improvement)
  • ● Created 10+ dashboards and 50+ proactive alerts from scratch to monitor and report metrics related to the health and performance of VDP Platform. This increased the visibility of the availability of the platform from ZERO to 100%.
  • ● Built an Android application to showcase the capabilities of VDP APIs for wallet providers. It was used for 20+ client interactions in Africa and other countries.
REST APIsMicroservicesContinuous Integration and Continuous Delivery (CI/CD)MongoDBAndroid Development

Oracle india pvt. ltd

2 roles

Senior Member Technical Staff

Oct 2013Feb 2015 · 1 yr 4 mos · On-site

  • ● Business Service Management - Developed and Designed a UI portal, its backend SOAP Web Services, and database using ADF. This portal enabled the operations team to perform admin-level tasks like creating services and transactions, searching for customer services, etc. as part of the Cloud Automation Platform.
  • ● Analyzed and predicted the performance of a customer transaction using Oracle Data Miner and Hive on top of the Hadoop system.
  • ● Developed an automation tool using JAVA to bulk update the databank values for customer transactions, reducing time for operations from approximately 5 mins to 40 secs (87% improvement).
Web Application Development

Member Technical Staff

Jul 2011Oct 2013 · 2 yrs 3 mos · On-site

  • ● Developed an automation tool using JAVA to create a service with standard application (EBSO, PeopleSoft etc) transactions in Enterprise Manager according to customer requirements as part of BSM Setup which reduced time for operations from approx 5 mins to 30 secs (91% improvement).
  • ● Designed, developed, and ported(10g/11g to 12c version) plug-ins for OEM (10g/11g/12c) to monitor various activities, such as disaster recovery, as per the specifications of the customers
  • ● Developed the UI of the policy engine for Rapid Provisioning (of VMs and Applications) using Google Web Kit(GWT).
Software Development Life Cycle (SDLC)Java

Inria-lille nord europe

Summer Research Internship

May 2010Jul 2010 · 2 mos

  • ● Designed an algorithm to extract n-ary query (having n-tuples) information from a set of web pages.
  • ● The algorithm was built on top of unary query information extraction which learns from a set of examples.
  • ● Implemented the above algorithm using O'Caml, a functional programming technique developed by Inria.

Ziva software pvt. ltd

Summer Internship

May 2009Jul 2009 · 2 mos

Education

Indian Institute of Technology, Guwahati

B.Tech — Computer Science and Engineering

Jan 2007Jan 2011

Emmanuel Mission School, Kota

12th — Science

Jan 2003Jan 2007

Indian Institute of Technology, Guwahati

Indian Institute of Technology, Guwahati

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