Sep 2022 – Dec 2025 · 3 yrs 3 mos · Toronto, ON

• Led complete redesign and rebranding of internal B2B Finance product serving 3500+ Core finance users, improving UMUX-Lite usability scores from 56 to 64 (14% increase) while ensuring WCAG 2.1 AA compliance and business alignment within a dual-track agile framework
• Orchestrated user research programs, including stakeholder interviews, usability testing, UX audits, and co-creation workshops, validating design decisions through standardized metrics and iterative feedback
• Collaborated with product managers, engineers, and executive stakeholders to integrate user feedback with business requirements, successfully shipping 26 release versions on a 3-sprint release schedule
• Established design standards, comprehensive documentation, and scalable review processes, reducing design inconsistencies significantly and accelerating development cycles
• Influenced leadership discussions through proactive UX advocacy initiatives, resulting in recognition for product impact and organizational usability improvements

Aug 2021 – Sep 2022 · 1 yr 1 mo · Mumbai

• Directed end-to-end UX design for B2B client web platforms, transforming baseline interfaces into robust, user-friendly products aligned with business objectives and technical requirements
• Conducted qualitative research, including in-depth interviews, surveys, and ethnographic studies to validate design decisions, develop user personas, and enhance workflows and usability
• Partnered with cross-functional teams to ensure accessibility compliance, technical feasibility, and design consistency throughout the agile development lifecycle
• Architected scalable design systems, pattern libraries, and comprehensive UX documentation, improving team efficiency and product quality standards
• Led strategic design contributions for multiple RFPs, providing research-backed recommendations and UX strategy to support business development efforts
• Mentored UX practitioners at all levels—junior, mid-level, and senior—in research methodologies, usability testing, and gamification strategies, earning an Outstanding Performance Award (2022)

Aug 2019 – Oct 2020 · 1 yr 2 mos · Gurugram

• Drove UX strategy and design execution for B2C e-commerce web and mobile platforms, delivering user-centered experiences and contributing to a 20–30% YoY increase in customer retention through loyalty-focused feature development
• Managed an interdepartmental team spanning design, product, and engineering to deliver scalable solutions aligned with business KPIs, technical feasibility, and product adoption goals
• Built and maintained the Petsutra Design System with a reusable component library, ensuring brand consistency across digital touchpoints and accelerating design-to-development handoff
• Analyzed 50+ customer support interactions to identify pain points and streamline order tracking and feedback processes, reducing support tickets and improving post-purchase experience
• Collaborated with marketing, brand, and external partners on strategic CSR campaigns, including the Zomato “Food for Paws” initiative supporting animal welfare.
• Developed executive-level presentations and quarterly product roadmaps, aligning design vision with business goals and guiding product enhancement decisions

Oct 2018 – Jul 2019 · 9 mos · Greater Delhi Area

• Led the product design and marketing strategy for an automated image processing SaaS platform serving e-commerce clients, overseeing 0-1 product development from concept to App Store launch (Trackmysnap)
• Managed a design team of 4, delivering end-to-end web application and mobile app design for a tool processing 2,000+ product images within 5 minutes across multiple social commerce platforms
• Directed visual design, interaction design, user flows, and brand identity development, balancing leadership responsibilities with hands-on design execution in fast-paced startup environment
• Partnered with product managers, engineers, and executives to align business goals with user needs

Mar 2017 – Oct 2018 · 1 yr 7 mos · New Delhi Area, India

Jun 2016 – Feb 2017 · 8 mos · Kolkata Area, India

Aug 2015 – Jun 2016 · 10 mos · New Delhi Area, India

Jun 2015 – Aug 2015 · 2 mos · Kolkata Area, India

Jul 2014 – Aug 2014 · 1 mo · New Delhi Area, India