Feb 2023 – Jan 2026 · 2 yrs 11 mos · Greater Delhi Area

• Juleo was an AI Matchmaker (powered by India Stack and Gemini), responsibly tackling one of the largest unsolved consumer internet problems of our time - finding a romantic partner. We replicated at digital scale the UX of the traditional human matchmaker, which is a safer, more responsible and more efficient way to find your one v/s the dating/matrimony apps that have caused widespread burnout and mental health issues. India Stack enabled Govt ID VKYC and criminal verification of every Member. Gemini smartly segmented users so that you only saw curated, compatible Members in our Trusted Singles Club, with whom you actually had a real shot.
• We raised $2.5M from 182 individual angels including 7 unicorn founders, serial entrepreneurs with exits, tech & consumer industry stalwarts and investment professionals/bankers. With this we hired a 20 member strong Valley caliber team that built & iterated to product market fit, with several Juleo weddings & relationships across India. However, it wasn't enough to get institutional investors to buy into our vision with the baggage of past carcasses in the category, and we closed our service when capital ran out.
• Some notable milestones:
• 0 scams, fake identities and criminal reports which is unheard of in the category
• 500K installs and 150K Club applicants
• 26% new to category users and 70% users who weren't using any other dating/matrimony app at the time
• Nearly 50% of all 1:1 conversations that happened were "good"
• 90% of all those who attended a 3:3 Juleo Small Group Event liked it and 25% left paired
• 95% of those who attended a 10:10 Video Speed Dating event liked it and 45% left paired
• 40% DAU/MAU; 70% WAU/MAU; 67% of our women WAU had a conversation every week
• 20-25% conversion for Club Memberships purchase, with plans from INR 1,000 - 25,000
• Blessings from those we got hitched :)

Oct 2022 – Jan 2023 · 3 mos

• Helped the founders of a well-funded crypto gaming company uplevel Product, Marketing & Strategy
• Expert calls with multiple McKinsey/Google founders on branding strategy and driving growth

May 2022 – Sep 2022 · 4 mos

• Played the CG&MO role for Blinkit + CMO role for Zomato
• Led a 65 member team, incld managing post merger integration of Blinkit's Marketing team
• Infused fresh thought leadership on profitable growth best practices and marketing science, rehauling Zomato's digital marketing approach
• Devised Blinkit's "India's last minute app" positioning (partnering with creatives @Tilt) and told new customers what Blinkit is via sophisticated, high reach mass marketing

Jul 2020 – Apr 2022 · 1 yr 9 mos

• Led PM team for India Merchant Payments across offline & online merchants
• Managed a payments processing product+business processing $XB for over 10M offline merchants, including the Google Pay for Business app
• Diligenced acquisition targets in the fintech space, and helped Google successfully apply for a Payment Aggregator license from RBI
• Conceptualized from scratch and launched an online payments processing product that has helped ecommerce unicorns materially improve UPI transaction success rates
• Partnered with Indian Oil to land "UPIfication" of India's largest loyalty program XTRAREWARDS, XM+ users now seamlessly pay with loyalty points
• Rare case of a lateral move to the Product function, from GPMM to GPM (level 7.5 to 7.5)

May 2019 – Jun 2020 · 1 yr 1 mo

• Played the CMO role (led B2C + B2B Marketing) for Google Pay India, to blitzscale the "start-up"
• Marketing leader on the India Payments Leads Team responsible for User and Revenue growth, along with the heads of Product, Engineering and Business Development
• Directly responsible for managing $XM+ marketing budget across advertising and promotions
• Promoted 3 times in under 6 years during my time in Marketing, significantly ahead of the median trajectory

Mar 2016 – Apr 2019 · 3 yrs 1 mo

• Led pan-India marketing for all of Google's consumer facing software services (e.g., Search, Assistant, YouTube, Maps, Pay, Photos, Duo, Chrome, Play) and hardware devices (e.g., Pixel, Chromecast, Home). This involved a mix of Brand and Performance/Growth marketing, spanning both traditional and digital channels
• Managed a team of 25 high-performing marketers and $150M+ annual marketing budgets
• Grew team by 5x in 3 years, recruiting a diverse set of experiences and backgrounds

Jun 2013 – Feb 2016 · 2 yrs 8 mos

• Led Brand + Performance marketing for Google Search, YouTube and Comms Products (Allo+Duo) for India
• Worked closely with global Product teams to influence product roadmaps and build go-to-market strategy for the Next Billion Internet Users spanning voice, video and vernacular

Jul 2012 – May 2013 · 10 mos

• Founded the Brand Performance (Direct Response Ads for Brands) BU, a start-up within InMobi
• Launched in private beta, a solution for direct response advertisers to generate leads and phone calls through mobile display ads. Involved striking a technology partnership with a Californian company

Jul 2011 – Aug 2011 · 1 mo · San Francisco Bay Area

• Ad inventory monetization strategy
• Received full-time Product Manager offer

May 2011 – Jun 2011 · 1 mo

• Investment sourcing in the fintech & media spaces

Sep 2009 – May 2010 · 8 mos

• Clean Tech investing

Sep 2007 – Aug 2009 · 1 yr 11 mos

• Founding member (first hire) of business team, in a start-up through acquisition setting. Established company strategy, culture & processes and recruited team
• Managed operations (sales, marketing, product, partnerships) for physical and online products with $1mn+ revenue. Grew e-commerce business 5x, and subscriptions business 2x
• Responsible for team of 25 reports

Aug 2005 – Aug 2007 · 2 yrs

• 1 of 3 recruited from IITD campus placements
• Advisor to global technology and consumer companies on growth strategy, M&A, org design, sales capability building, pricing and new business/country entry strategy
• Worked across Asia, US and EU
• Received offer to return post-MBA

May 2004 – Jul 2004 · 2 mos

• Received full-time job offer

May 2003 – Jul 2003 · 2 mos

May 2002 – Jun 2002 · 1 mo