Mar 2023 – Nov 2024 · 1 yr 8 mos · India · Remote

• Social media strategy for HERO | HUB | HYGIENT content
• Influencer Marketing Strategy
• Driving marketing KPIs and campaigns for social
• Always-On Content Strategy

Dec 2022 – Nov 2024 · 1 yr 11 mos · India · Remote

Jan 2022 – Nov 2024 · 2 yrs 10 mos

• Building content and social media strategy for leading D2C brands like
• Green Soul Chair, Hestia, Caresmith

Oct 2020 – Mar 2021 · 5 mos

• Held a leadership role in managing a 50-strong team, overseeing the execution of social media, content, and influencer marketing strategies, underlining superior leadership and team management skills.
• Played a pivotal role in the planning and execution of the successful Purplle Diwali Sale, securing a notable 3X return on investment from influencer marketing.
• Oversaw the successful launch of a high-profile Purplle brand campaign featuring celebrity Sara Ali Khan, which involved comprehensive planning, strategy formulation, and flawless execution.
• Consistently delivered 'always-on' content-to-commerce strategies and ROI-focused influencer marketing, showcasing a data-driven approach to digital marketing.

Jun 2020 – Present · 5 yrs 11 mos · India

Mar 2020 – Nov 2024 · 4 yrs 8 mos

• I help D2C brands to create a unique brand voice on Digital
• Digital Marketing Strategy
• Social Media Strategy
• Content Planning, Creation & ROI
• Influencer Marketing Strategy
• Content To Commerce

Feb 2019 – Nov 2024 · 5 yrs 9 mos

Dec 2019 – Present · 6 yrs 5 mos · India

Feb 2018 – Feb 2019 · 1 yr · Mumbai, Maharashtra, India

• Spearheaded the launch of the innovative 'IPL Watch & Play' feature for Hotstar, catalyzing a substantial 30% year-over-year growth in subscriptions.
• Drove category leadership for 'aLL', a plus-size store, through strategic e-commerce and social media initiatives, resulting in its metamorphosis into a $15 million brand within a span of two years through six annual campaigns.
• Oversaw the subscription strategy, digital brand campaigns, social media, branded content, and performance marketing communication for show and movie marketing, demonstrating a comprehensive understanding of the media industry.
• Developed and executed organic content using the HERO, HUB, and HYGIENE strategies, showcasing creative acumen and content strategy expertise.
• Managed the influencer marketing portfolio for Hotstar Premium, underscoring proficiency in influencer management and marketing.

Apr 2014 – Aug 2016 · 2 yrs 4 mos

• I have developed hands-on understanding of all stages of human-centered experience design, digital strategy, prototyping, ideation and concepting. I learned how to approach brands from the customer point of view and how to design and implement a compelling brand experiences that marry brand promise, experience design and technology.
• Winner of India's #TopDigitalPlanners 2015 by Digital Marketing Asia - Singapore and Business world

Dec 2012 – Mar 2014 · 1 yr 3 mos

• Business Head - SM division

Aug 2011 – Dec 2012 · 1 yr 4 mos

• Development and management of digital marketing strategies & plans.
• Planning and executing social media campaigns
• Production and training
• Managing the Content Management system (CMS)
• Client servicing
• Online reputation management

Aug 2010 – Aug 2011 · 1 yr

• 1Development and management of digital marketing strategies & plans.
• 2. Online reputation management
• 3. Online profile management & content development.
• 4. Managing the Content Management system (CMS)
• 5. Expertise in strategizing 360 degree online marketing plan
• 6. Handling social and mobile media with diverse experience of managing brands across various categories

Apr 2011 – Feb 2019 · 7 yrs 10 mos

• · pioneered the viral concept "Hunny Bunny," which became India's first widely popular idea.
• · revamped HERO and introduced it as "Hero Motocorp: Hum Mai Hai Hero."
• · orchestrated the groundbreaking reality show "Tata Capital Half-Stories" using the power of social media to promote acts of kindness.
• · introduced the campaign "Parle-G: Roko Mat Toko Mat - Let Kids Be Kids" to advocate for preserving the innocence of children.
• · spearheaded the inaugural social sale on Facebook for Tata Housing, marking a significant milestone in India's social media landscape.

May 2010 – Aug 2010 · 3 mos