Jaskaran Singh Kapany โ CEO
Proven expertise in Business Leadership, Strategy & Marketing across Fintech, Consumer Tech, FMCG & Financial Services in premier companies like ๐ ๐ผ๐ฏ๐ถ๐๐๐ถ๐ธ, ๐๐๐๐๐, ๐ซ๐ถ๐ฎ๐ผ๐บ๐ถ, ๐ฃ๐ฎ๐๐๐บ, ๐๐ช๐ง, ๐๐ถ๐ป๐๐ฎ๐ Current: ๐๐ ๐ข @๐ ๐ผ๐ฏ๐ถ๐๐๐ถ๐ธ, India's leading digital banking platform, offering a wide range of financial products for both consumers & merchants, including payments, digital credit, and investments. With 156 million Registered Users, 4.1 mn+ e-commerce, physical retail, and biller partners. Heading Marketing, Growth, Retention. Previously- ๐๐ ๐ข @๐ง๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ฝ๐ฎ๐ฐ๐ฒ,Indiaโs Largest Managed Office Service Provider for Fortune 500 companies ๐๐ ๐ข @๐ซ๐ถ๐ฎ๐ผ๐บ๐ถ, Indiaโs No.1 Smartphone & Smart TV Brand (~$5.5bn Revenue). He led marketing for the entire portfolio including Brand Strategy, Product Marketing, Performance Marketing,Acquisition, GTM,Social,Media,Research,Alliances etc. During his tenure, Xiaomi was able to maintain its dominant No.1 position ๐๐ฒ๐ฎ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด @๐ฃ๐ฎ๐๐๐บ, India's largest Fintech & Payments company.Responsible for making Paytm one of the most trusted household names in India, with a user base of 300 million+ strong.Also helped build Paytm's Offline QR Payments/ Money Transfer/ Mobile Recharges/ Bill Payments businesses with an GTV of $100Bn+ & 12bn+ Txns annually Paytm ranked amongst the Top 10 โMost Valuable Brandsโ & the Most Trusted Online Services Brand in India Adjudged IMPACT40under 40 winner- A Top Achiever under 40 in the Indian Marketing, Media & Advertising domain. He won top honours in Campaign Asia-Pacific "Power List 2020" & IAMAI Top 30 CMOs in 19 & '20- as Indiaโs 30 most innovative & effective CMO's ๐ฉ๐ฃ, ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด & ๐-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ @๐๐๐๐๐ ๐ฃ๐ฟ๐๐๐ถ๐ณ๐ฒ, India's number 1 Pvt Life Insurance co. He led all Marketing initiatives & successful business efforts.He led the companyโs' E-com business which grew 4x during his tenure. Growth achieved through innovative offerings, data led insights, re-imagining customer experience, working with various platform partners & launching a new website.His 'Achche Bandeh' campaign was acknowledged amongst the best marketing initiatives in India ๐๐ผ๐๐ฒ ๐๐ถ๐ป๐๐ฎ๐ & ๐๐ช๐ง -Experience here included Brand building, re-positioning exercises, innovative growth projects with top consumer brands- Unilever (Rin),Godrej (Brylcreem, Nutrine),Standard Chartered Bank,Reliance Money,Philips,De Beers Diamonds
Stackforce AI infers this person is a seasoned marketing executive with expertise in Fintech and Consumer Technology sectors.
Location: Bengaluru, Karnataka, India
Experience: 21 yrs 10 mos
Skills
- Marketing
- Growth
- Business Growth
- Brand Strategy
- User Trust
- E-commerce
- Brand Building
- Marketing Strategy
Career Highlights
- Led marketing for top brands in Fintech and Consumer Tech.
- Achieved significant user growth and retention strategies.
- Recognized as a top CMO in Asia-Pacific marketing landscape.
Work Experience
MobiKwik
Chief Marketing Officer & Growth Head (1 yr 5 mos)
Self-employed
Advisor to Startups (8 mos)
Advisor to startups (1 yr)
Table Space Technologies
Chief Marketing Officer (6 mos)
Xiaomi India
Chief Marketing Officer (10 mos)
Paytm
Head Of Marketing (5 yrs 10 mos)
ICICI Prudential Life Insurance Company Limited
Vice President - Marketing & Ecommerce (6 yrs 6 mos)
JWT
Senior Account Director (5 yrs 1 mo)
Education
B.A (Honours)- Economics at Delhi University
PGD in Advertising & Marketing at XIC Mumbai
