Nov 2021 – Present · 4 yrs 5 mos

Apr 2021 – Nov 2024 · 3 yrs 7 mos

• 10 to 100 Journey :
• Market Dominance and Global Expansion: Achieved wholesale market dominance, outperforming competitors like Olx and Cardekho. Procured 18,000+ cars/month, covering ~4% of the Indian market.
• Expanded globally to Thailand, Dubai, Australia, selling 1500+ cars/month.
• Horizontal and Vertical Growth Strategies: Pivoted C2C to an inventory-led model for scalability, learning from Carvana. Established in-house refurb center, achieving 4500+ C2C car sales. Diversified operations with services like servicing, spare parts, driver on demand, RTOEasy, and new car page. Explored acquisitions with Olx, Cardekho, Go-mechanic, and DriveU for various businesses.
• Departmentalization and Scalable Processes: Implemented departmentalization, emphasizing subject matter experts. Prioritized scalable processes over individual dependence in core business.
• Strategic Vision and Operational Efficiency: Introduced the LRS concept aligning AOP, reviews, and pay scale with PL for operational efficiency. Secured equity funding of $500M from VC.
• Debt Raising: Raised $200M in debt from large financing institutions. Formed strategic partnerships with Bajaj and PFL for financing capital needs.
• Advanced Technology Adoption and Revenue Innovation: Implemented internal ERP for seamless global expansion. Monetized data as an additional income source. Introduced products across all funnel stages to boost revenue. Leveraged AI and machine learning for enhanced car price prediction.
• Drove robust governance practices, optimized financials, and led finance transformation initiatives.
• Conducted in-depth market studies on global mega trends.
• Strategic Leadership and Cultural Stewardship: Demonstrated strategic leadership.
• Focused on strategic thinking and initiatives, detailed review, and first-principle thinking.
• Implemented effective delegation and empowerment strategies.
• Served as a cultural steward to foster a positive and inclusive workplace environment.

Apr 2020 – Mar 2021 · 11 mos

• 1 to 10 Journey (2019 to 2021) :
• Market Validation, Operational Scaling, and Customer Acquisition: Validated Wholesale and Financing, expanded to 100 Supply City, 500 Dealer City, and 30 End Consumer Sale City, achieving 14,000/month car sales. Executed product development, shifted financing aggregation to a profit and risk-sharing model. Achieved ARR ~$36M Annual Disbursement and 1% ROA.
• C2C Marketplace Entry and Risk Management: Identified a new opportunity in C2C sales, entered the marketplace business while maintaining controlled risk.
• Team Expansion and Culture Building: Emphasized team expansion with subject matter experts, developed leadership, and fostered a cross-functional collaborative culture.
• Expense Management and Profitability: Evaluated expenses against PL sustainability, iteratively planned financing, achieved Wholesale CM3 positivity by 1%, Financing 1% ROA, and 3% GP in the C2C business.
• Funding and Strategic Partnerships: Secured $200M VC funding through equity, strategically used venture debt to control equity dilution. Formed a strategic partnership with ICICI for additional financing, supporting the profit and risk-sharing model.
• Alliances for Revenue Increase and Cost Reduction: Formed alliances for increased revenue (NCD Alliances, Exchange, Assured Buy Back) and cost reduction (Online RTO).
• Revenue Assurance, Governance, and Compliance: Ensured revenue assurance and analytics, drove governance and compliance. Implemented ERP with SAP B1 for streamlined operations.
• Monitoring Mega Trends and Market Differentiation: Continuously monitored mega trends (UPI, Roads Data, Internet Penetration, Super App, Augmented Reality, DIY Movement).
• Prioritization of Effective Management and Customer-Centric Leadership: Prioritized team building, emphasizing effective management and customer-centric leadership. Strategic decision-making was highlighted for sustained success.

Apr 2019 – Mar 2020 · 11 mos

Apr 2018 – Mar 2019 · 11 mos

Oct 2017 – Mar 2018 · 5 mos

• 0 To 1 Journey (2016 to 2018) :
• Idea Initiation and Proving Proof of Concept (2016): Launched Dealer and Consumer Financing, scaling auto sales from 1300 to 8000/month in 24 months.
• Market Insight and Problem Identification: Identified financing gaps: 85% new car financing, 20% used, 9% vs. 15% interest.
• Mode of Entry and Conceptualization: Entered through banker aggregation, focusing on risk minimization. Built a $20M annual disbursement business.
• Forming a Diverse Core Team: Established a passionate, versatile founding team of 200+ experts.
• Aligned team with the vision, promoting lean, efficient operations.
• Executing POC and Ensuring Cost Control: Demonstrated financing proof of concept, achieving CM2 positivity by 1%.
• Addressed regulatory challenges: Leasing Vs Financing, VAT vs GST, Inventory Commerce Vs Marketplace.
• Optimizing Strategies for Maximum ROI: Implemented back-to-back Inventory Sell-off and Bank aggression without credit risk. Secured seed funding via equity and Convertible Loan Notes (CLN), raising $75M.
• Forming Strategic Partnerships: Partnered with major institutions for used car end-user financing (HDFC, IDFC, Hero Fincorp, Tata Capital). Established wholesale lending alliances (Cholamandalam, Axis Bank, Indifi), reaching an annual disbursement of ~$40M.
• Market Research and Networking: Formed partnerships with banks to generate used car leads.
• Collaborated with RTO agents and driving schools.
• Establishing Finance Operations: Conducted company audits, addressed compliance and taxation issues.
• Developed Finance ERP, integrated controls for enhanced efficiency.
• Proactive Response to Mega Trends: Identified and embraced mega trends (GST, BS IV to VI Migration, demonetization) with agile responses.
• Foundation with Lean Approach: Executed foundationally with a lean and hands-on approach.
• Launched Consumer Financing business, blending short-term execution with a long-term vision.

Dec 2016 – Sep 2017 · 9 mos

Nov 2015 – Dec 2016 · 1 yr 1 mo · New Delhi Area, India

• Legal consolidation/Ind-As Implementation/IFC Implementation of 150 company Includes step subsidiaries as well as associate as well as Joint venture
• SAP Implementation – Implementation of Business planning of consolidation
• Financial Due Diligence to raise funds
• Merger of den 23 entities in Den one subsidiaries & demerger of den broadband

Mar 2015 – Nov 2015 · 8 mos · Noida Area, India

• Work profile includes the MIS, Consolidation, Budgeting & Forecasting, Monthly book closing and Compliance & Auditing & ERP Implementation. Overseeing all aspects of financial control in the business that includes

May 2013 – Mar 2015 · 1 yr 10 mos · Gurgaon, India

• Work profile includes the Financial planning & Analysis Strategy to improve decision making and drive business strategies forward. Looking company’s finances with a critical eye - trying to spot data anomalies, trends, or deviations - and then introduces strategies for improvement.