Pratiksha Maheshwari

Associate Partner

Noida, Uttar Pradesh, India8 yrs 2 mos experience

Highly Stable

Key Highlights

Expert in Customer Retention and Lifecycle Management
Proven track record in Growth Marketing strategies
Strong leadership in cross-functional teams

Stackforce AI infers this person is a Growth Marketer specializing in Customer Retention within the Fintech industry.

Contact

Skills

Core Skills

Customer RetentionGrowth MarketingTeam LeadershipStrategic ThinkingMarketing Campaign ManagementMarket Planning

Other Skills

Category ManagementCentral P&L InitiativesProduct MarketingConsumer Growth MarketingCustomer ExcellenceDriving customer retention & Acquisition for Credit Cards CategoryCLM growth managementBusiness funnel efficacyCross-functional Team LeadershipCustomer LoyaltyBudgetingCustomer Segmentation StrategyApp MarketingLead GenerationInfluencer Marketing

About

Experienced Growth Marketer with a demonstrated history of working in Customer Retention & Lifecycle Management. Skilled in App Marketing, Strategic Planning, Lead Generation, Customer Relationship Management (CRM), and Influencer Marketing.

Experience

8 yrs 2 mos

Total Experience

1 yr 6 mos

Average Tenure

4 mos

Current Experience

Insurancedekho

Associate Director

Dec 2025 – Present · 4 mos · Gurugram, Haryana, India · On-site

Paytm

4 roles

Deputy General Manager

Promoted

May 2025 – Dec 2025 · 7 mos

Category Management, Central P&L Initiatives, Product Marketing, Consumer Growth Marketing, Customer Excellence, Driving customer retention & Acquisition for Credit Cards Category, CLM growth management, Business funnel efficacy

Category ManagementCentral P&L InitiativesProduct MarketingConsumer Growth MarketingCustomer ExcellenceDriving customer retention & Acquisition for Credit Cards Category+4

Assistant General Manager

Aug 2024 – May 2025 · 9 mos

Cross-functional Team LeadershipTeam Leadership

Senior Growth Manager - Wallet/UPI

Sep 2022 – Aug 2024 · 1 yr 11 mos

Strategic ThinkingCustomer LoyaltyBudgetingCross-functional Team LeadershipCustomer Segmentation StrategyTeam Leadership+1

Senior Manager - Insurance Growth

Mar 2022 – Sep 2022 · 6 mos

Strategic ThinkingCustomer LoyaltyBudgetingCustomer Segmentation StrategyTeam LeadershipMarketing Campaign Management

Vedantu

CRM Manager

Dec 2020 – Mar 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

Strategic ThinkingCustomer Segmentation StrategyTeam LeadershipMarketing Campaign Management

Oyo

2 roles

Conversion Lead

Promoted

Mar 2020 – Dec 2020 · 9 mos

BudgetingMarket PlanningCustomer Segmentation Strategy

Project Associate

Jan 2019 – Mar 2020 · 1 yr 2 mos

BudgetingMarket Planning

Aims migital technovations pvt. ltd

Senior Marketing Executive

Jun 2018 – Jan 2019 · 7 mos · New Delhi Area, India

Uas international

Area Sales Manager

Jan 2018 – May 2018 · 4 mos · New Delhi, Delhi, India

Mahindra logistics

Marketing Intern

May 2017 – Jul 2017 · 2 mos · Pune, Maharashtra, India

Education

Institute of Management and Entrepreneurship Development (BVDU), Pune

Master of Business Administration - MBA — Marketing

Jan 2016 – Jan 2018

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