Chirag Vegad

Business Development Executive

Bengaluru, Karnataka, India11 yrs 9 mos experience

Key Highlights

10 years of experience in brand management and marketing.
Expert in developing effective go-to-market strategies.
Proven track record in driving brand growth and consumer engagement.

Stackforce AI infers this person is a Brand Marketing Expert with a focus on Consumer Engagement in the EdTech and E-Commerce sectors.

Contact

Skills

Core Skills

Brand MarketingBrand StrategyBrand ManagementGo-to-market StrategyNew Product DevelopmentCorporate CommunicationsBrand CommunicationTeam Management

Other Skills

Positioning (Marketing)Marketing StrategyConsumer BehaviorData-driven MarketingMarketing CommunicationsConsumer ResearchConsumer InsightP&L ManagementBrand PositioningCustomer MarketingCategory ManagementPrivate LabelE-CommerceVisual MerchandisingOnline Retail

About

I am a full-stack marketer with a passion for building successful brands that drive growth and revenue. With 10 years of professional experience in brand management, marketing, and communications, I have managed consumer categories, crafted compelling brand narratives, and developed effective go-to-market strategies across diverse industries. My expertise lies in understanding the needs of consumers and creating a personalized brand experience that drives engagement and loyalty. I am skilled in project management, data-driven decision-making, and stakeholder management. As a leader, I can develop brand strategy, manage product portfolios, and lead cross-functional teams to achieve business goals.

Experience

11 yrs 9 mos

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 3 mos

Current Experience

Xiaomi india

Senior Brand Marketing Manager

Jan 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

As a brand marketer, I lead the development and execution of brand strategies to elevate Xiaomi's position in the Indian market.
This includes
✓ Refreshing the brand positioning, messaging, and value proposition for various sets of target audiences on the back of a stellar decade-long journey of growth.
✓ Cross-functionally leading omnichannel efforts to premiumize the brand and product categories through creative output.
✓ Managing brand guidelines and ensuring consistent brand application across all touchpoints, collaborating with sales, product marketing, and creative teams.
✓Co-owning key brand health metrics to plan and execute creative marketing campaigns to aid product launches and promote crucial brand narratives.

Brand MarketingBrand StrategyPositioning (Marketing)Marketing StrategyConsumer Behavior

Byju's

Sr. Manager - Brand and Creative Strategy

Aug 2021 – Dec 2023 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India

As part of the Central Brand & Creative Strategy team, I have
✓ Developed and implemented innovative brand, marketing, and creative strategies for D2C and B2B products under key categories like Hybrid Learning (Tuition Centres), Coding for kids, Reading for kids, and Home tuitions.
✓ Conducted first-hand customer research, and developed marketing insights, core value propositions, and positioning for brands.
✓ Boosted brand awareness, lead conversions, customer engagement and retention through growth, performance, and product marketing initiatives.
✓ Led the creative strategy for all marketing assets and executed go-to-market planning for key brands across India, US, Canada, UK, ANZ, and ME markets.

Brand ManagementPositioning (Marketing)Data-driven MarketingGo-to-Market StrategyMarketing CommunicationsMarketing Strategy+2

Flipkart

Brand Manager - Flipkart Private Brands

Apr 2019 – Aug 2021 · 2 yrs 4 mos · Bengaluru, Karnataka, India · On-site

I have driven strong business growth and profitability for the Home and Personal Electronics categories through Brand and Category Management, New Product Development, Product Portfolio Management and Brand Marketing.
✓ Created and delivered the brand AOP through demand planning, market share, & merchandising.
✓ Developed new products & expanded product lines based on market research, industry and consumer, and online / offline benchmarking.
✓ Understood consumer segments, identified triggers and barriers to purchase, and unblocked funnel bottlenecks for the customer purchase journey.
✓ Managed product pricing to ensure value proposition, competitive advantage, and profitability.
✓ Collaborated with multiple internal and external teams to execute agency briefings, cataloguing and visibility, campaign planning and measurement for new brand/product launches.
Home Portfolio: Home Furnishing & Decor
Personal Electronics Portfolio: Mobile and Laptop Accessories
(Mobile Cases and Covers, Power banks, Chargers & Cables, IT Accessories, Gaming Accessories)
Brands: Flipkart SmartBuy, Sansui, Global Nomad, Adrenex, Wrogn.

Brand ManagementConsumer InsightNew Product DevelopmentP&L ManagementBrand PositioningCustomer Marketing+10

Vedanta limited - aluminium business

Corporate Communications Manager

May 2016 – Mar 2019 · 2 yrs 10 mos · Bhubaneshwar Area, India · On-site

✓ Developed and implemented comprehensive Corporate Communication & PR strategies to enhance brand positioning and reputation.
✓ Executed the re-positioning campaign of the umbrella brand in the Indian market. Led the OOH, print and social media charter.
✓ Established the social media wing for the Aluminium Business.
Launched the ‘Amazing Odisha’ campaign on Facebook - the 1st social media campaign in the Indian Aluminium industry - to drive awareness, and boost brand positioning by engaging Odisha's youth.
✓ Led the global Group Communications - Social Media function. Shaped the strategy for the parent brand on Facebook, Instagram, LinkedIn, Twitter, and Blogs.
✓ Served as a POC for any branded content, partnerships, sponsorships, and events - pan-India.
✓ Developed internal communication plans and engagement strategies to inform and inspire internal audiences through leadership communication, employee workshops etc.

Social Media CommunicationsCrisis ManagementBrand CommunicationBrand PositioningMedia ManagementCorporate Communications+1

Vip industries limited

Brand Marketing Intern - Caprese

Apr 2015 – May 2015 · 1 mo · Mumbai Area, India

✓ Conducted competition & need-gap analysis for brand ‘Caprese’ against 3 direct competitors in Mumbai region.
✓ Evaluated product and service differentiation, price dispersion across categories, preferred channels of sale and branding strategies.
✓ Recommended fine-tuning of the marketing mix of the brand, product & service level improvements and enriching the overall customer shopping experience.

Tata consultancy services

Systems Engineer

Jun 2012 – Jun 2014 · 2 yrs · Bhubaneshwar, India · On-site

✓ Trained in Business Intelligence & Performance Management (BIPM).
✓ As a Business Analyst and leading a team of 3 BI developers, I translated the Client’s business requirements into actionable deliverables for the team.

Team Management