Feb 2019 – Nov 2021 · 2 yrs 9 mos · New Delhi Area, India

• Designing and implementing a comprehensive marketing strategy (online & offline) to align with business goals.
• Work closely with the management for building and strengthening all the brands that the organization endows across the market
• Work with internal teams as well as external agencies to mine consumer insights and translate those into strong marketing plans
• Work on cross-brand collaborations with influencers, designers and brands with similar target audiences to increase brand visibility and awareness.
• Ideate and help execute unique campaigns with an element of virality that accelerates brand awareness while remaining cost effective.
• Ensure ads and creatives are produced on time, in the right formats and displayed on time by various channels.
• Identify new online & offline marketing trends and apply to current day-to-day execution
• Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

Oct 2017 – Jan 2019 · 1 yr 3 mos · Gurgaon, India

• Maintaining the relationship with existing clients and helping them to scale up the business
• Interacting with existing and new clients to understand their requirements and provide solution accordingly
• Responsible for developing and translating client’s business requirements into formal agreements (SOW)
• Creating, communicating and maintaining project plans based on the objective of the client
• Work closely with the Account Management team for proper execution of plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Facilitating the requisites to the delivery team to ensure the smooth transition of campaign
• Lead & filter down best practice techniques to the junior team members, ensuring that performance is maintained across all campaigns

Nov 2016 – Jun 2017 · 7 mos · New Delhi Area, India

• Interacting with the client to understand their requirement
• Responsible for developing and translating client’s business requirements into formal agreements (SOW)
• Creating, communicating and maintaining project plans based on the objective of the client
• Devising strategies to drive online traffic to clients’ website and ensuring the repeat sessions/traffic
• Managing online brand and product campaigns to raise brand awareness through search, social, email and display activity
• Work closely with the Account Management team for proper execution of plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Lead and filter down best practice techniques to the junior teams, ensuring that performance is maintained across all campaigns

Aug 2015 – Sep 2016 · 1 yr 1 mo · Gurgaon, India

• Interacting with the client to understand their requirement
• Devising strategy for campaign execution to achieve the objective of the client
• Identifying & Recruiting top level affiliates with high levels of relevant traffic for display & video campaigns
• Executing & Monitoring the display & video campaigns on publishers’ website to ensure proper delivery
• Identifying and evaluating new technologies for serving the video ads
• Identifying & Recruiting affiliates relevant traffic for lead & sale based campaigns
• Coordinating with the affiliates to increase the number of transaction’s
• Tracking conversions and making improvements to achieve the goals
• Identifying & Collaborating with external ad networks to work as a publisher
• Coordinating with external ad networks to increase the transactions for the advertiser

May 2013 – Jul 2015 · 2 yrs 2 mos · Lajpat Nagar, New Delhi, India

• Devising strategies to drive online traffic to websites.
• Brand building (ATL & BTL), Mobile Marketing, Content Marketing.
• Tracking conversion rates and making improvements to achieve the goals.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, affiliate marketing, SEO, SMO and PPC.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversions.
• Responsible for planning and budgetary control of all digital marketing
• Evaluating customer, research market conditions and competitor data.
• Review new technologies and keep the clients at the forefront of developments in Integrated digital marketing

Jul 2011 – May 2013 · 1 yr 10 mos · New Delhi Area, India

• Strategic Planning, online marketing, Brand Management, Business Strategy, Online marketing, Inbound Marketing, Social Media Marketing & Online Product Development
• Adept in marketing communication, image & brand building, leading, growing and managing professional associates and client relationships.
• Full Knowledge of Google Adsense, Social Media Marketing, Search Engine Marketing.
• A keen planner, strategist & implementer with demonstrated abilities in conducting special events, devising brand building activities and accelerating the business growth.
• Hands on experience in developing Corporate Identity, Marketing Collaterals, Corporate Presentations & Websites, besides leveraging Social Media network tools.
• An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude

May 2008 – Jul 2011 · 3 yrs 2 mos

• Marketing
• Understanding the business model of the client and come up with the campaign which will optimize the efforts or client and the organization
• Responsible for digital marketing of client's products and services in a fast paced Below the Line environment
• Designing creative, allocating resources to ensure that all projects were completed on schedule and within budget
• Management of promotion campaign: design, approval process, delivery of ads and inserts on deadline. Developed concepts for marketing campaigns and promotional activities. Organization of marketing related materials for both the digital mediums. Tasks include product sell sheets, brochures, manuals, trade show flyers, email blasts
• Coordinating with the tele-calling department to take inputs on customer feedback, and develop strategies based on the feedback