Kriti Arneja

Associate Partner

Gurgaon, Haryana, India13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in scaling digital marketing initiatives.
Proven track record in brand strategy and growth hacking.
Strong leadership in managing diverse marketing teams.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and brand strategy.

Contact

Skills

Core Skills

Linkedin MarketingPerformance MarketingDigital MarketingBrand StrategySales Funnel OptimizationKey Account Management

Other Skills

A/B TestingLinkedIn AdvertisingOmni-Channel MarketingFacebook AdsGoogle AdsGoogle AnalyticsGrowth HackingLead GenerationCreative StrategyCreative Concept DesignGoogle AdWordsSEMSocial Media MarketingOnline MarketingSEO

About

Marketer by the day, LinkedIn creator by the night. Teacher by the weekend, Hustler by all my might. ‘Why’ is my favourite question, ‘How’ is my second best. Leading by example is difficult, but it is my core strength. Invest in people, is all I say. Why should work be boring? When it can be, work at play! Trek or Travel Bhangra or Books If I am not working You know where to look! PS : No AI tool was harmed in the making.

Experience

Emeritus

3 roles

Senior Associate Director

Aug 2024 – Present · 1 yr 8 mos

Associate Director

Promoted

Jul 2022 – Aug 2024 · 2 yrs 1 mo

Annual Portfolio Size : ~$100 mn
North Star : Contribution Margin
University Partners : Wharton, MIT, CBS, Kellogg, Berkeley, LBS, INSEAD.
Team Size : 15
Team Culture : Non-negotiable.

Lead - New Marketing Initiatives

Aug 2021 – Jun 2022 · 10 mos

Scaled LinkedIn, Twitter advertising across verticals.
CTR > CPC > C2L > CPL > CAC
150+ programs.
Globally.
Daily.
Team of Rocking 8
Friday Team Game : Non - Negotiable.
Breathe in.
Breathe out.

Linkedin MarketingA/B TestingLinkedIn AdvertisingPerformance Marketing

Hmd global

Head of Digital Marketing

Mar 2020 – Aug 2021 · 1 yr 5 mos

One word : CPS.
Two words : Brand Building.
Three words : Data driven marketing.
Four words : Digital, TV, Retail, Influencer
Learning : Measure what you do. Or don’t do it all.

Brand StrategyPerformance MarketingOmni-Channel MarketingDigital MarketingFacebook AdsGoogle Ads+1

Ford motor company

Head - Digital Operations and Sales

Apr 2016 – Mar 2019 · 2 yrs 11 mos · Gurgaon, India

Co-led brand building efforts “Kuch alag si Family Wali Feeling”
Marry brand building with PnL
Generate digital leads to drive bottom funnel impact
Work with dealers to convert digital leads into sales
CPL > Leads > Appointments > Test Drives > Retail > CPS
150+ Dealers.
750+ Digital Sales Consultants.
Nationally. Daily.
Growth = 3X
Fun Fact : 40% Travel = 20+ cities. Mandatory checkins. Mandatory selfies. Gigantic Breakfast buffets.

Sales Funnel OptimizationGrowth HackingLead GenerationBrand Strategy

Hogarth worldwide

Account Director

Apr 2015 – Apr 2016 · 1 yr · Gurgaon

Portfolio : Hospitality, and FMCG
Paid Media, Website Management, Transcreation
Agency world.
Pitch > Close > Deliver > Re sell > Upsell
12+ Clients
123+ Pitch decks
1234+ Iterations
Retention? 100%

Key Account ManagementDigital MarketingCreative StrategyCreative Concept Design

Pensa media

Digital Marketing Manager - Enterprise

Apr 2012 – Mar 2015 · 2 yrs 11 mos · New Delhi Area, India

Portfolio : Hospitality, Education and Automotive
Paid Media, Website Management
Agency World.
Learning : Digital Marketing + Building Processes for scale + Invest in relationships.

Key Account ManagementDigital Marketing