Siddharth Shukla

Head of Design

Lucknow, Uttar Pradesh, India1 yr 9 mos experience

Key Highlights

  • National Winner of IVP Finance and Technology Competition
  • Strong analytical mindset with multiple national accolades
  • Hands-on experience in finance, marketing, and strategy
Stackforce AI infers this person is a Marketing and Finance professional with a focus on strategic initiatives.

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Skills

Other Skills

WordPressSEO CopywritingProduct Led Growth (SaaS)Outbound MarketingInbound MarketingSocial MediaWhatsapp MarketingEnglishProject ManagementCommunicationMarketingPublic RelationsCopywritingDigital MarketingWeb Content Writing

About

Siddharth is a second-year MBA student at the Indian Institute of Management Kashipur, driven by a deep interest in management, finance, and leadership. A native of Lucknow, he completed his Bachelor of Commerce from the University of Lucknow, where he built a strong academic foundation and developed a keen inclination toward business and strategy. At IIM Kashipur, Siddharth has been actively involved in a rigorous academic curriculum and diverse learning experiences. His consistent performance and analytical mindset have earned him multiple national-level accolades — he was the National Winner of the Indus Valley Partners Finance and Technology Case Competition, a National Finalist in Big Idea’25 by V-Guard, and a National Semi-Finalist in Steel-a-thon by Tata Steel. These achievements reflect his problem-solving ability, financial acumen, and strategic thinking. Professionally, Siddharth has gained hands-on experience across various domains. He worked as a Finance Intern at Indian Oil Corporation Limited, where he developed practical insights into financial planning and analysis. His passion for marketing and branding was further strengthened through internships with Amar Ujala and Schbang, where he worked on digital campaigns and brand communication strategies. Currently, he is contributing to the Founder’s Office at PropXplorer, where he focuses on strategic initiatives and business development. Siddharth is known for his leadership qualities, collaborative approach, and strong communication skills, which he continues to refine through participation in debates, business presentations, and public speaking forums. Outside academics, he is passionate about cricket, singing, and is an avid follower of geopolitics and foreign affairs.

Experience

1 yr 9 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 9 mos
Current Experience

G wellth foods and beverages pvt. ltd.

Marketing Intern

Jun 2025Feb 2026 · 8 mos · Hybrid

  • Collaborated with a health-focused MSME to develop go-to-market (GTM) and brand positioning strategies for prebiotic and gut-health product categories.
  • Conducted primary market research across retail outlets and consumers to evaluate product visibility, pricing, and competitive placement.
  • Visited the company’s Dehradun operations and retail network to understand on-ground distribution challenges and customer buying behavior.
  • Analyzed the functional foods and clean-label snacks market, identifying key trends in health-conscious consumption.

Indian oil corp limited

Financial Analyst Intern

Apr 2025Jun 2025 · 2 mos · Noida, Uttar Pradesh, India · On-site

  • Conducted comprehensive financial benchmarking and ratio analysis of IOCL vs. BPCL and HPCL to evaluate profitability, liquidity, and capital efficiency.
  • Analyzed IOCL’s ₹2.4 trillion green energy transition strategy, assessing investment viability in renewables, biofuels, and green hydrogen.
  • Quantified the financial impact of subsidy-driven under-recoveries (~₹19,926 Cr in FY25) on IOCL’s profitability, working capital, and capex planning.
  • Evaluated IOCL’s capital structure and flagged high dividend-driven leverage, recommending a rebalancing of debt-equity mix to strengthen financial resilience.

Propxplorer

Strategy Intern (Founders Office)

Apr 2025Jun 2025 · 2 mos · Remote

  • Devised and executed a comprehensive marketing strategy, including social media ad plans, resulting in a 25% increase in ad rank score and improved ROI.
  • Conducted in-depth competitor benchmarking and led a complete revamp of website content and UI/UX to enhance user engagement and retention.
  • Spearheaded the ideation and design of PropXplorer’s internal CRM tool, improving lead follow-up efficiency and boosting calls per executive by 40%.
  • Strategized offline activation initiatives through builder tie-ups and on-ground promotions to strengthen local brand presence and drive lead generation.

Amar ujala limited

Advertisement Consultant

Jan 2025Apr 2025 · 3 mos

  • Developed integrated advertising strategies for brands like Havells, Frooti, and Sensodyne across print, digital, and on-ground channels.
  • Conducted brand positioning and media planning analysis to align campaigns with target audience behavior and regional preferences.
  • Applied strategic frameworks and creative techniques to enhance campaign effectiveness and cross-platform engagement.
  • Collaborated with cross-functional teams to deliver innovative branding solutions tailored to diverse market segments.

Schbang

Project Intern

Oct 2024Dec 2024 · 2 mos

  • Ideated and created the "Heartbeat Countdown" campaign for Apollo Hospitals, utilizing interactive digital billboards to raise awareness about heart health risks among target demographics while ideating a comprehensive social impact marketing campaign
  • Researched, ideated, and shot an advertisement for Apollo Hospitals on campus to highlight the importance of mental health
  • Utilized AI-driven research to create reel-based ads on multiple topics related to physical and mental health for Apollo Hospitals

Onyourmark, the marketing club, iim kashipur

Executive Member

Aug 2024Present · 1 yr 9 mos · Kashipur, Uttarakhand, India

  • Spearheaded the DumbChar Ads competition, hosting 300+ participants with a main focus on anchoring and event management
  • Curated and led the Online Social Media Marketing Week on Unstop, achieving 600+ registrations from students of top B-schools
  • Authored the Coffee Reads blog series, creatively explaining marketing strategies thus boosting the marketing acumen of students

Lawbhoomi

Digital Marketer

Sep 2022Feb 2023 · 5 mos · Remote

  •  Effectively managed LawBhoomi’s social media handles thus driving engagement and amplifying its online presence organically
  •  Actively worked on idea generation and copywriting to enhance the quality of content thus ensuring consistent engagement
  •  Managed the community of LawBhoomi users on WhatsApp and Telegram thus handling queries through prompt responses
  •  Effectively researched, strategically structured, and expertly posted nearly 1,000 informative and insightful articles on the LawBhoomi’s website thus significantly enhancing its content and value for the dedicated users visiting the website of LawBhoomi

Labsmart healthcare technologies

Marketing Intern

Apr 2022Jun 2022 · 2 mos

  •  Collaborated with the CEO to devise a comprehensive marketing plan aimed at optimizing the company’s marketing strategy
  •  Conceptualized and executed an Email drip campaign leveraging copywriting techniques to best convert prospective customers
  •  Worked on outbound marketing, actively engaging relevant stakeholders through digital channels to foster strategic partnerships
  •  Authored an article for LabSmart, which was prominently featured in Silicon India Startup City magazine, positioning it among the top 10 Healthcare Technology startups in India, thereby showcasing its innovation and impact in the Healthcare Technology Sector

Tutedude

Hiring Executive

Feb 2022Apr 2022 · 2 mos

  • Worked under a HR lead to onboard and hire Marketing and Sales interns.

Ask any difference

Content Writer

Jul 2021Nov 2021 · 4 mos

  • In this Internship, I wrote non-plagiarized articles on a daily basis in which I used to differentiate between two general terms. We were supposed to write on a set template of WordPress.
  • For example, Difference between White and Brown Sugar.
  • Difference between Bloating and Pregnancy.

Education

Indian Institute of Management Kashipur

Master of Business Administration - MBA

Jun 2024May 2026

University of Lucknow

Bachelor of Commerce - BCom

Oct 2020Aug 2023

St Mary's Convent Inter College

Intermediate — Commerce/Business

Jan 2020Jan 2021

St Mary's Convent Inter College

High School

Jan 2018Jan 2019

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