Oct 2021 – Jan 2023 · 1 yr 3 mos · Denver, Colorado, United States

• Bluecore is a marketing technology company that’s reimagining the way retailers communicate with shoppers. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing retailers to manage their full email, sms, and on-site communications through a single interface that optimizes for content, offer, and timing.
• My contributions:
• Built a UX practice from scratch including design, research, content, data, and design operations
• Launched new product line
• Established qualitative and quantitative experience measurement protocols to support product vision and prioritization
• Built multi-product design system and content style guid

Nov 2020 – Oct 2021 · 11 mos

• Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management platform empowering Fortune 2000 companies to create, deploy, and optimize customer experiences across global digital touchpoints. It is the only digital experience platform that includes built-in quality management and privacy compliance tools.
• My contributions:
• Built operational UX practice across product lines
• Formalized cross-functional design process and inclusion of UX activities in SDLC
• Built platform experience analytics practice including measurement and reporting strategies
• Drove customer education channels including knowledge base, community, in-app messaging, and training

Jun 2020 – Nov 2020 · 5 mos

Jun 2018 – Jun 2020 · 2 yrs

May 2014 – Apr 2017 · 2 yrs 11 mos · Denver

• Effective, an Ogilvy company, was an experience agency that embraced digital complexity through a human-centered design approach.
• My contributions:
• Team Lead for multi-million dollar accounts, directing experience strategy, design, content strategy and research for Time Warner, PwC, Freeman, and more
• Mentored and led collaborative cross-functional teams to research and design multi-channel enterprise SaaS and web experiences
• Won and grew long-term enterprise accounts, generating 2M+ in revenue

Jan 2014 – Feb 2021 · 7 yrs 1 mo

• General Assembly is creating a global community of individuals by offering full-time immersive programs, long-form courses, and classes and workshops – from web development and user experience design to data science and product management.
• My contributions:
• Taught at the Sydney and Denver campuses
• Led a variety of course including types including immersive full-time, evening, weekend bootcamp, and afternoon workshops
• Taught full UX lifecycle including product designs and the user centered design process
• Managed, created, and delivered course curriculum to engage students around the end-to-end UX process and design patterns
• Mentored students on career development

Oct 2013 – Dec 2013 · 2 mos

Jul 2012 – Dec 2013 · 1 yr 5 mos · Sydney, Australia

• DT is a creative technology agency based in Melbourne & Sydney. Aligned with Ogilvy Australia, DT provides services including Design, Engineering, User Experience, Strategy, Social Media, Ecommerce, Mobile, Search, Advertising Creative, Content and Data & Analytics.
• My contributions:
• Team Lead for multi-million dollar accounts, directing experience strategy, design, content strategy and research for AMEX, IBM, Philips, Trafalgar, and Australian brands including NAB, Myer, and Choice
• Drove UX component of $1M+ in new business opportunity wins across the agency
• Built and evangelized UX team research practices
• Mentored and coached junior staff on process and leadership

Nov 2010 – Jul 2012 · 1 yr 8 mos · Sydney, Australia

• Different was Australia's leading Experience Design firm. Different provided comprehensive design covering three core practice areas: Experience Research; Experience Strategy & Experience Design across digital, interpersonal and physical products and services.
• My contributions:
• Led multi-disciplinary teams through full project cycles including discovery, research, strategy, content strategy and design
• Led UX initiatives for multiple Australian Tier 1 and blue chip clients including Westpac, ABC, FOXTEL, Navman

Apr 2008 – Mar 2010 · 1 yr 11 mos · Vienna, Virginia

• ICF International partners with government and commercial clients to deliver professional services and technology solutions in the energy, environment, and infrastructure, health, social programs, and consumer/financial, and public safety and defense markets. Since 1969, ICF has been serving government at all levels, major corporations, and multilateral institutions.

May 2006 – Apr 2008 · 1 yr 11 mos · Herndon, VA

• K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms – giving children access to a high-quality education no matter where they are in the world.

Jul 2003 – Jul 2005 · 2 yrs