Jun 2024 – Oct 2025 · 1 yr 4 mos · Gurugram · On-site

• Lead performance marketing for undergraduate, PhD, and high school programs, planning and optimizing cross-channel campaigns that drove 950+ applications and 4M+ video thruplays.
• Conceptualized and executed high-impact campaigns (e.g., SheInnovates, SheLEADS) by balancing analytical insights with creative execution, achieving target conversions, and marketing efficiency.
• Track key funnel metrics (CTR, conversion rates) and build dashboards to inform leadership decisions and optimize spend.
• Scale organic traffic to 10K+ monthly visits through SEO, content strategy, and agency collaboration.
• Collaborate with admissions, outreach, and design teams to ensure consistent storytelling and alignment with business goals.

May 2024 – Jun 2024 · 1 mo · Remote

Jul 2023 – May 2024 · 10 mos · Noida, Uttar Pradesh, India · On-site

• Conducted thorough market research for digital advertising trends and client identification.
• Handled more than 20 campaigns with clients like Bosch, Dabur, Rajnigandha, Dulux, Hindware, Ghadi Detergent, and more.
• Engaged with clients to understand their advertising needs and presented tailored digital solutions.
• Built and maintained strong client relationships for long-term partnerships.

Oct 2021 – Nov 2021 · 1 mo

• Designed 70+ creative advertising content across various media channels, contributing to profitability and business growth.
• Created high-quality design templates that mirror the company's brand style, ensuring brand consistency across materials.
• Conducted research on consumer behavior and industry trends in collaboration with the marketing team, enhancing the effectiveness of design strategies.
• Conceptualized new ideas and collaborated with the Digital team to facilitate cross-departmental learning and innovative design approaches.
• Achieved promotion to Graphic Design Specialist after 11 months of internship - reflecting skills, dedication, and contributions to the team.

Nov 2020 – Sep 2021 · 10 mos

• Designed strategic social media graphics, brochures and infographics to increase the company's brand presence.
• Under-promised and over-delivered by creating quality design templates.
• Ensured cross-departmental learning by discussing industry trends with the social media team.

Jun 2021 – Aug 2021 · 2 mos

• Bridged the gender gap in technology by training over 600 women through tech-education programs during a three-month internship.
• Facilitated more than 15 online design boot camp sessions on Canva covering topics such as beginner skills, brand design, and product mockups.
• Brainstormed and implemented marketing campaign ideas aimed at raising awareness about the design boot camps.
• Created branded marketing content to promote the tech programs.
• Identified critical loopholes in the social media strategy and curated content for the new merchandise launch.

Dec 2020 – Jun 2022 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Engaged with a large group of students (ie. 1250) in 10 BMC schools in Mumbai to deliver impactful career awareness programs for grade 9 and 10 students.
• Provided individual consultations to more than 500 students, helping them identify their talents and plan their careers.
• Collaborated with school staff and administrators to ensure the smooth execution of program initiatives.
• Assessed and evaluated student needs to tailor facilitation approaches for maximum impact.

Aug 2020 – Aug 2020 · 0 mo

• Supervised and led the field team in the Matunga ward of Mumbai and ensured they have a clear plan for a door-to-door survey in partnership with the MCGM and Kasturba Hospital.
• Trained the team on the use of the study application to ensure efficient work of recruiting 750 participants by the field team members.
• Ensured constant communication with the study team, the MOH, and the other ward field managers for better coordination.

Jun 2020 – Jul 2021 · 1 yr 1 mo

• Graphic Design: Designed social media graphics and multimedia materials like infographics and presentations. Conducted graphic design training for team members.
• Social Media Management: Assisted in crafting content strategies for diverse social media platforms. Automated content posting and managed social accounts, achieving a 30% increase in Instagram followers.
• Wordpress Website Management: Published blogs on WordPress website. Conducted website analysis and implemented user-friendly enhancements.

Mar 2020 – Apr 2020 · 1 mo

• Designed graphics while assisting brand development
• Created designs, concepts and sample layouts based on knowledge of layout and aesthetic design
• Researched for content ideas that represent the brand
• Wrote Search Engine Optimization (SEO) content for consitent growth of the company’s social media accounts

Jun 2020 – Sep 2020 · 3 mos

• Identified significant gaps in the social media strategy and curated material for social media such as Instagram, Facebook, LinkedIn, Youtube
• Grew the Instagram account's following from 185 to 500+ in under 3 months
• Designed 1-2 graphics educational and advertisement strategic content for organic social media growth

Jun 2020 – Jul 2020 · 1 mo

• Surveyed and analysed for maximum participation from Antarang CareeReady Alumni and their parents in the Parent Engagement Program (PEP)
• Facilitated the PEP and aware parents of the various opportunities they can make the most of.
• Created valuable presentation content for the program
• Designed graphics and videos for marketing of PEP