Sep 2024 – Jul 2025 · 10 mos · Santa Monica, California, United States · Hybrid

• Design leadership for consumer, subscription, and e-commerce products, directing the product design team to deliver high-impact work.
• Set the direction and launched the company’s first condition-specific telehealth subscription service for erectile dysfunction, establishing a UX foundation to scale to 2 additional subscription products within the year. Grew net-new revenue within in 2 months of launch.
• Launched e-commerce at Albertsons, Safeway, Vons and Hy-Vee stores, enabling digital checkout for prescriptions for 30M+ consumers and establishing a new competitive moat for GoodRx.
• Launched a white-label pharmacy discount card platform—unlocking scalable B2B revenue streams with pharmacy retailers.
• Established a north star redesign of consumer app to better align to business goals.

Oct 2023 – Sep 2024 · 11 mos

• Owned the creative direction and strategy for 3 digital platforms, directing a cross functional team across product design, user research, and editorial content production. Helped define the strategy and lead research to understand the needs of each of our users: therapists, coaches, businesses and end users.
• Delivered a 2–5 year product vision rooted in clinical and business goals and partnered with the CPO and CTO to turn it into a product roadmap.
• Oversaw the weekly delivery of clinically-backed audio content (meditations, podcasts, therapy tools) with proven outcomes.
• Influenced product direction by embedding research into all major initiatives.

Aug 2021 – Oct 2023 · 2 yrs 2 mos

• Built out the Design team and established Research as a function, tripling the team size in under a year.
• Established processes both across the team and the wider Tech org, such as implementing a Product Development Lifecycle process and Design & Research Crit to ensure high quality product launches.
• Took over leadership of the Content Studio team and continued to launch weekly podcasts, meditations, programs and our award-winning Circles (group community spaces), which were a key differentiator against our direct competitors

Mar 2020 – Aug 2023 · 3 yrs 5 mos

• Board member for Inneract Project, a nonprofit with an 18+ year history of empowering black, latinx and under-represented students to pursue design in college, career and life.

Mar 2020 – Jul 2021 · 1 yr 4 mos

• Managed a team of UX designers focused on privacy and identity experiences across TVs, smart displays and tablets.
• Led vision for multi-user communal living room experiences focused on TVs and tablets.
• Shipped Google + ADT Pro Installer app, scaling smart home setup nationwide.

Jun 2017 – Jan 2020 · 2 yrs 7 mos · San Francisco, California

• Co-founded Alexa Design System team, setting strategy for agentic AI experiences across TVs and other devices and partnered with engineering to build a scalable, code-backed design system.
• Redesigned Alexa on TV to better fit within the living room experience.
• Established new interaction patterns for agentic AI experiences, resulting in US patent #11,048,532
• Led Alexa platform on third party devices, managing designers focused on developer experiences and scaling Alexa experiences.

Mar 2013 – May 2017 · 4 yrs 2 mos · San Francisco, California

• Lead Designer for Timelines and Tweets, art directing a team of designers on core Twitter product features.
• Launched new Live video feature on the Home timeline, created a unified timelines system for all timelines (Home, Notifications, Search and Profile) and launched features focused on organizing the Home timeline for easier content consumption.
• Created products uniquely for celebrities and influencers, including the hardware and software redesign of the Twitter Mirror–a red carpet installation for celebrities to share photos.
• Created first ERG for UX team, moving the team’s gender diversity numbers from 25% to 50% in 18 months. Established cross functional ERG Leadership group that met regularly with C Suite on critical needs of employees.

Mar 2011 – Feb 2013 · 1 yr 11 mos · Greater New York City Area

Jun 2008 – Mar 2011 · 2 yrs 9 mos

Nov 2007 – May 2008 · 6 mos

Apr 2007 – Oct 2007 · 6 mos

Aug 2005 – Mar 2006 · 7 mos