Vidit Sidana — Co-Founder
I have had a typical 'Sharma Ji ka Ladka' life until now (without the surname) > Study at Top Institutions and Get Jobs that Pay Well! I was enjoying all of this but wanted to build something of my own and that is how Cotodel started! After moving professionally from one taboo product to another, from beer to meat to biscuits (did not work at cigarettes at ITC but still), I wanted to take on a new challenge in a new industry. I am passionate about Brands, Marketing & Consumer Needs which makes my daily life super exciting and even though, I may have never worked in the Fintech space but the idea itself is so exciting that I am ready to put on my student learning hat once again for this challenge! I am a MBA Graduate from IIM-A & did BCom from SRCC, Delhi University. I started my professional journey with Bira as a Management Trainee, managed Western Karnataka as a Sales Head, worked in Business Strategy till 2020. Pandemic gave me an opportunity to explore a completely new space in the alcoholic beverages industry - to create and launch a marketplace for AlcoBev products. From trying to figure out the delivery space in India, I transitioned to Licious in the Marketing team where the entire revenue was coming from online meat delivery! I was involved in the planning & driving of GMV for the platform for all categories at a National level. Having worked in two start-ups, I wanted to get the experience of working at a corporate and thus ITC happened where I worked as a Brand Manager for Sunfeast Biscuits! You would surely see the inner child in me when we get to talking about Marketing, Branding, Advertisements, Startups, Sports & Indian Movies :)
Stackforce AI infers this person is a Fintech and FMCG marketing expert with a strong focus on brand management.
Location: Bengaluru, Karnataka, India
Experience: 8 yrs 3 mos
Skills
- Sales & Marketing
- Marketing Strategy
- Sports Marketing
- Strategic Partnerships
- Fmcg
- Brand Management
- Consumer Marketing
Career Highlights
- Founder of innovative fintech solution CotoPay.
- Experienced in launching successful FMCG products.
- Passionate about sports marketing and brand strategy.
Work Experience
CotoPay
Co-Founder (1 yr 9 mos)
Sport Ex Consultancy
Marketing Consultant (1 yr 11 mos)
Freelance
Marketing Faculty (2 yrs 11 mos)
topmate.io
Mentor (3 yrs 4 mos)
Self-employed
Angel Investor (4 yrs 3 mos)
ITC Limited
Brand Manager, Sunfeast Biscuits (2 yrs 6 mos)
Sports Taaza
Co-Founder (2 yrs 4 mos)
Licious - Born to meat
Growth & Revenue (6 mos)
Bira 91
Business Owner, Online Delivery (11 mos)
Senior Manager, Sales Performance (11 mos)
Market Manager, Western Karnataka (11 mos)
Management Trainee (6 mos)
Accenture
Summer Analyst - Management Consulting (1 mo)
Sahayog Microfinance Limited
Summer Intern (1 mo)
DSMFI - Doon School Micro-Finance Institution
Vice President (9 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management Ahmedabad
Bachelor of Commerce (B.Com.- Honours) at Shri Ram College of Commerce (SRCC)
Fellow at GrowthX®
Exchange Semester at ESSEC Business School
ISC Commerce at The Doon School
