Sara Lobo

Product Designer

São Paulo, São Paulo, Brazil9 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Redesigned key car financing experience, enhancing user engagement.
Unified multiple products into a single B2B2C app.
Developed a digital tool that automated price research.

Stackforce AI infers this person is a Fintech Product Designer with a strong focus on user experience and design innovation.

Contact

Skills

Core Skills

Product DesignUx StrategyUx DesignUi DesignMotion DesignVisual StorytellingBrandingGraphic Design

Other Skills

Interface designArtificial Intelligence (AI)Art DirectionBrand StrategyOpen FinanceInformation ArchitectureProcess OptimizationAdobe After EffectsVisual CommunicationEncurtador URLsProduct AnalyticsData AnalyticsDesign MentorshipResponsive Web DesignKanban

About

I am a Product Designer with over 9 years of experience. I excel at creating intuitive, emotionally resonant, and scalable digital experiences. I drive efficiency and user engagement through strategic UX, motion design, and the integration of AI. I led the complete redesign of a key car financing experience, reducing informational overload by 80% and decreasing interaction steps by 50%. I designed a Live Activities system that cut information access time by 85% and introduced an AI-powered personalization feature that generates real-time congratulatory videos. This initiative repositioned the product as a leading innovative digital experience in Latin America. I also unified three acquired companies into a single B2B2C app, reducing loan formalization steps from 26 to 7 clicks and streamlining the loan offer flow to three clicks. I designed the full Open Finance experience, establishing a foundation for the ecosystem. Additionally, I built a digital tool that automated price research, increasing efficiency by 65%. Let’s build the next generation of delightful and effective digital products together.

Experience

9 yrs 11 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 5 mos

Current Experience

Mercado livre

UX/UI Designer

Dec 2023 – Present · 2 yrs 5 mos · Remote

Led the complete redesign of the “Proposta congelada” experience, the key moment when car financing terms are confirmed between users and dealerships. Created a more intuitive, emotional, and scalable journey by integrating UX strategy, motion design, and artificial intelligence.
Reduced informational overload by approximately 80 percent and restructured the task hierarchy for clarity.
Decreased interaction steps by around 50%, improving flow efficiency and completion rates.
Designed the Live Activities system that lets users monitor financing status directly from their phone’s lock screen, cutting information access time by about 85%.
Introduced an AI-based personalization feature that generates a real-time congratulatory video using purchase data, creating an emotional and memorable user moment.
Reinforced emotional design and motion storytelling as guiding principles for financial product experiences.
Collaborated with product and engineering teams on the transition to Mercado Livre Design System 3.0, ensuring accessibility and visual consistency across platforms.
This initiative repositioned Mercado Pago’s car financing product as one of the most innovative digital experiences in Latin America.

Product DesignUX StrategyMotion DesignInterface designArtificial Intelligence (AI)Art Direction+1

Neon

Product Designer

Mar 2022 – Oct 2023 · 1 yr 7 mos · São Paulo, Brasil · Remote

Led the complete redesign of the Consigned Loan experience after Neon acquired three companies (ConsigaMais, Biorc, and Leve), unifying different products into a single B2B2C app. Managed research, strategy, architecture, and end-to-end product design to deliver a more efficient and scalable experience.
Key achievements
Built the new app in four months, delivering six major epics and increasing process agility by 33 percent.
Reduced loan formalization steps from 26 to 7 clicks, improving journey efficiency by 73 percent.
Streamlined the loan offer flow to only three clicks for the best deal, reaching 85 percent efficiency improvement.
Simplified the formalization process from four stages to one, optimizing user time by 75 percent.
Designed the full Open Finance experience, including data sharing, consent management, transmission, and payment flows, establishing the foundation for Neon’s current Open Finance ecosystem.
Owned all UX, UI, and product decisions, ensuring clarity, scalability, and measurable business impact.
This initiative strengthened Neon’s position as one of the most user-centered and efficient fintechs in the credit and Open Finance ecosystem.

Product DesignUX StrategyOpen FinanceInformation ArchitectureProcess Optimization

Petz

Product Designer

Jul 2021 – Mar 2022 · 8 mos · São Paulo, Brasil · Remote

Designed and launched AppPricing, a digital tool that centralized and automated price research across all Petz stores. The product replaced manual, paper-based workflows and spreadsheets, increasing price capture and delivery efficiency by approximately 65 percent and improving commercial decision-making accuracy.
Also enhanced two B2C products, Adote Petz and Banho e Tosa App, refining visual storytelling, motion design, and art direction to create more intuitive and emotionally engaging user experiences.
Additionally, collaborated in Petz’s brand repositioning, contributing to the development of visual concepts and branding strategies during the company’s visual identity renewal process.
Key achievements
Built the AppPricing tool from scratch, adopted company-wide, and transformed the pricing workflow.
Improved consistency and usability across Petz’s digital ecosystem.
Contributed strategically to the company’s brand and visual repositioning.
Strengthened brand perception by connecting visual craft with measurable business results.

Product DesignUX DesignMotion DesignArt DirectionBrand Strategy

Cretive wolf

UX/UI Designer Junior

Oct 2019 – Apr 2021 · 1 yr 6 mos · Goiânia · On-site

Worked on more than 40 digital design projects across diverse industries, including e-commerce, fashion, beauty, manufacturing, and both B2B and B2C services, creating complete digital interfaces, visual identities, and user experiences.
Participated in every stage of the process, from research and information architecture to prototyping, usability testing, and interface design.
Developed strong expertise in branding, motion design, and UX/UI, delivering consistent visual solutions and effective communication strategies for a wide range of products and brands.
Key achievements
Delivered projects for multiple clients with high adaptability and speed.
Created cohesive visual identities and digital systems focused on clarity and narrative.
Built a solid foundation in emotional design, usability, and visual storytelling.

UX DesignUI DesignMotion DesignBrandingVisual Storytelling

Eliézer fotografias

2 roles

Motion Graphic Designer

Jan 2018 – Oct 2019 · 1 yr 9 mos · On-site

Developed and animated visual assets to bring brands and products to life across marketing campaigns and social media.
Created storytelling-driven motion pieces and institutional videos for B2B and B2C clients, enhancing brand visibility and emotional engagement.
Collaborated with the creative team to deliver high-quality visual communication aligned with each client’s positioning and audience.

Motion DesignVisual StorytellingBrandingAdobe After EffectsArt Direction

Graphic Designer

Jan 2016 – Jan 2018 · 2 yrs · On-site

Designed visual identities, brand assets, and campaigns to strengthen client positioning across different segments.
Created and managed content for social media, as well as online and offline marketing materials.
Supported brand strategy initiatives, ensuring visual consistency and communication impact.

BrandingArt DirectionGraphic DesignVisual CommunicationBrand Strategy

Assembleia legislativa do estado de goiás

Designer gráfico

Jan 2016 – Sep 2018 · 2 yrs 8 mos · Goiânia e Região, Brasil · On-site

Designed campaigns, visual identity systems, and digital communication assets for institutional initiatives.
Contributed to the visual storytelling and UI elements used in public communication, ensuring clarity, accessibility, and consistency.