Shashank Shekhar 🍎

Co-Founder

Bangalore Urban, Karnataka, India5 yrs 2 mos experience

Highly Stable

Key Highlights

Generated 15M+ views through UGC campaigns.
Built a community of 10,000+ learners.
Drove ₹9.2Cr in enrollments at Scaler.

Stackforce AI infers this person is a MarTech expert with a strong focus on organic growth and community building.

Contact

Skills

Core Skills

EntrepreneurshipTeachingOrganic GrowthCommunity Building

Other Skills

Google AdsSalesDigital MarketingYouTubeContent MarketingSEOPublic SpeakingEvent ManagementCommunicationManagementStorytellingWritingResearchMarketingBusiness Development

About

Content is King. Distribution is Kingmaker. Community is Kingdom. Most companies get one of these right. Very few build all three together. That’s the intersection I enjoy working in. Hi, I’m Shashank. An engineer who accidentally became a founder, which eventually led me into marketing, growth, and teaching. I started Stoned Santa in my final year of engineering — a handmade gifting brand that has served 5000+ customers and companies like Mercedes, BMW, Red Bull, BCG and PayTM. Building that company taught me something no classroom could - "Distribution beats everything" Since then my work has focused on building organic growth engines powered by content and community. Some things I’ve worked on: • Generated 15M+ views through UGC campaigns at Masai • Built and activated a 10,000+ learner community • Partnered with 50+ creators and influencers • Led organic growth at Scaler School of Technology driving ₹9.2Cr in enrollments • Currently working at Glance (InMobi) helping shape the future of AI-powered commerce experiences Along the way I also discovered something unexpected: I love teaching. Over the last few years I’ve had the opportunity to mentor and teach aspiring marketers and founders through workshops, communities and programs. If you’re interested in: • Marketing & growth • Community building • Organic distribution systems • Startups And if you want beautiful handmade gifts, check out www.stonedsanta.in 🍎

Experience

5 yrs 2 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 4 mos

Current Experience

Glance

Lead - Content and Community

Jan 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Scaler school of technology

Lead of Organic Growth

Mar 2024 – Dec 2024 · 9 mos · Bangalore Urban, Karnataka, India · Hybrid

Learning "How to Build a World-Class Tech College?"
I am leading Organic Growth at Scaler School of Technology - A new-age college in the making. I am responsible for leveraging Organic Channels - YouTube, Instagram, SEO, User-generated-Content to drive Growth for Scaler School of Technology.
In the past, our efforts have led to -
1. Increasing YouTube subscribers from 7K to 42K, about 2.5 Million views
2. Organic Efforts have driven 46 enrolments, amounting to about 9.2 Crores in Revenue.

YouTubeContent MarketingOrganic Growth

Masai

2 roles

Senior Growth Manager

Promoted

Oct 2022 – Sep 2023 · 11 mos

Generated 15M+ views on user-generated content by activating students and Alumni to create content across YouTube, Quora, and LinkedIn
Partnered with 50+ YouTubers and Influencer agencies to increase brand awareness, and user acquisition, and reduce CAC(Customer acquisition costs)
Built a community of over 10,000 individuals through events, contests, and workshops, leading to an increase in retention, referrals, & brand visibility
Hosted 250+ online events, & workshops for aspirants, students, and alumni
Initiated Masai’s organic marketing efforts by driving the development and rollout of Masai’s blog, Quora
profile, and user testimonies
Online Reputation Management - Own the lifecycle of ORM across all social media channels with a
specialization in dealing with detractors
Collaborated with curriculum, product, and operations teams to develop community projects aimed at
increasing retention, NPS, CSAT, and ultimately impacting referrals and revenue
Notable projects - The Anti-plagiarism campaign, Creation of Electives, The Bounty program, and Masai scholarships.

Growth Marketer

Aug 2020 – Sep 2023 · 3 yrs 1 mo

Most of my work at Masai involves Organic growth through Content, and Community.

Community BuildingPublic SpeakingOrganic Growth

Mycaptain

Youth Mentor

Sep 2019 – Present · 6 yrs 8 mos · Bengaluru, Karnataka, India

I've been fortunate to have this amazing opportunity to share my learnings, experiences, and mistakes with aspiring marketers, and entrepreneurs.
I've been teaching for the past 6 years, and teaching is perhaps one of the best things that's ever happened to me.

TeachingDigital Marketing

Stoned santa

Founder

Jun 2017 – Present · 8 yrs 11 mos · India · On-site

Stoned Santa is a personalized gifting company, where we work with artists, and enable them to earn and get recognized for their work. Since our inception, we've had the fortune to serve 5000+ customers and work with clients like Mercedes, Red Bull, BharatPe, PayTm, BCG, BMW, etc.
If you are looking for personalised gifting experiences - Stoned Santa is the place to go.

Google AdsSalesEntrepreneurship