Lise Kuecker

Co-Founder

Charlottesville, Virginia, United States17 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 6x founder with multiple 7-figure exits
  • Generated over $100 million in client sales
  • Trained over 50,000 studio owners worldwide
Stackforce AI infers this person is a Fitness Consultancy expert with a strong entrepreneurial background.

Contact

Skills

Core Skills

LeadershipMarketing StrategyCoachingSales

Other Skills

CommunicationPublic SpeakingBehavioral EconomicsTraining

About

Hi, I’m Lise, a serial entrepreneur, mom, and dedicated advocate for fitness and entrepreneurship. I’ve built, scaled, and exited six businesses using a unique approach I call "Bootstrap and Invert." "Inverting? What does that mean, Lise?" It means starting with the end goal and working backwards, strategically creating profitable, sustainable businesses without sacrificing personal freedom. Here’s a snapshot of my journey so far: ↳ Launched a tech company at 20, pitched to then Lt Gov Mitt Romney and exited with ease ↳ Multiple 7 figure acquisitions in 2016 without raising a single dollar ↳ Took on a struggling business, transformed it, and sold it three years later for 7 figures ↳ Building a Dubai based brand with a $25M pre-opening valuation ↳ Founded Studio Grow, where we’ve generated over $100 million in client sales worldwide Today, I help fitness studio owners and entrepreneurs grow their businesses with intention. My goal is to guide them in building impactful, profitable companies that don’t come at the expense of their personal lives. With Studio Grow, I’ve worked with over 50,000 studio owners worldwide, helping them scale their businesses without burnout, creating healthier, more fulfilling lives for themselves and their communities. If this resonates with you, let’s connect and get started. Hit that follow button ✅ ding the 🔔 and if you’re a boutique fitness studio that wants to grow into a flourishing business, shoot me a DM.

Experience

17 yrs 5 mos
Total Experience
5 yrs 1 mo
Average Tenure
10 yrs 6 mos
Current Experience

The studio grow agency

Co-Founder

Sep 2025Present · 8 mos

Boutique fitness coalition

Founder

Mar 2020Mar 2022 · 2 yrs · United States · Remote

  • The Boutique Fitness Coalition was founded in March of 2020 to champion the boutique fitness industry.
  • During the pandemic we:
  • Were featured on ABC, NBC, Fox and CBS affiliates in key markets as we fought to reopen studios.
  • Trained over 4,000 studio owners and executives
  • Lobbied in New York, Arizona, Minnesota, Michigan and California
  • Launched fundraising campaigns via on demand printing for hundreds of studios
  • In 2023, the coalition was brought back to life with a focus of building community and impacting our industry. Alongside, my partner, Debra Strougo, we’re making an impact every single day!

The business of boutique fitness

Host

Oct 2016Present · 9 yrs 7 mos · United States · Remote

  • The Business of Boutique Fitness (formerly Ready.Aim.Empire) launched in 2016 and will publish its 600th episode in 2023.
  • As the one of the only podcasts solely focused on the boutique fitness industry we dive deep interviewing both the big name players you’ve heard about and the sleeper studio owners who are doing huge things in their individual markets.

Iseuss

Founder and CEO

Dec 2015Jun 2016 · 6 mos · Minnesota, United States · On-site

  • This location was sold in the middle of a highly profitable presale and opened with over 400 members.
  • Acquired for 7 figures in 2016.

Studio grow

Founder

Nov 2015Present · 10 yrs 6 mos · Charlottesville, Virginia Area · On-site

  • Studio Grow is the world’s leading boutique fitness consultancy group made up of seasoned boutique fitness operators, digital marketers, accountants and finance professionals, attorneys, copywriters, designers, and of course at the core, our operations consultants.
  • While we offer incredible training programs such as The Client Cure and The Studio Accelerator, our core program is The Studio Grow Mastermind, a 1:1 coaching and training program that has led over 400 studio ownership groups since 2021.
  • Since inception we have:
  • Trained over 50,000 studio owners around the world
  • Built the budgets, projections and model for over 3500 studios
  • Crafted custom pricing and package plans for over 2100 studios
  • Generated over a hundred million dollars in client sales in the last twelve months including over 10,000,000 for a limited client group for Blqck Friday {average individual studio take of $42,000}
  • Helped 92% of our clients achieve their individual goals in 2022
  • Saw a 32% rise in revenue for clients in 2020
  • Launched 14 franchises, coordinated over 50 studio sales and dozens of mergers and acquisitions
  • Worked with franchisees from over 50 brands
  • Held an 80% independent studio to 20% franchised studio ratio
  • and, so much more that I am running out of space
  • In short, this is a company that is changing the face of boutique fitness in towns with 3,000 people in North Dakota and in the biggest cities in the world.
CommunicationPublic SpeakingSalesLeadershipBehavioral EconomicsMarketing Strategy

Blue fish fitness

Founder and CEO

Jan 2013Jun 2016 · 3 yrs 5 mos · Minnesota, United States · On-site

  • In February of 2013 we purchased a failing studio for $58,000. A colleague called it my biggest mistake, but I knew it could be remarkable. During the first year of ownership I…
  • Went from negative 8-10k monthly profit to positive 45k monthly profit
  • Quadrupled the membership base
  • Built a thriving group exercise program
  • Opened our in house physical therapy clinic
  • Launched Small Group Training for adults and youth athletes
  • Grew an empowered, passionate team
  • Three years later we sold that mistake for 7-figures.

Red fish fitness

Founder and CEO

Nov 2011Apr 2016 · 4 yrs 5 mos · South Carolina, United States · On-site

  • Our third location marked a decision to remain focused on smaller, underserved locations with populations who were at heightened risk of obesity, preventative disease and early death. This location included:
  • Private Training
  • Small Group Training
  • Group Training
  • Private and Group Yoga
  • This location was acquired in 2016.

Two fish fitness

Founder and CEO

Oct 2010May 2015 · 4 yrs 7 mos · South Carolina, United States · On-site

  • This brick and mortar location opened its doors profitably with 225 members and over a 5 year period opened divisions including:
  • Private Training
  • Small Group Training
  • Physical Therapy
  • This location was moved in 2015.

One fish fitness

Founder and CEO

Dec 2008Mar 2016 · 7 yrs 3 mos · Mississippi, United States · On-site

  • This brick and mortar location opened profitably in 2008 with nearly 300 presale members and grew to include divisions in:
  • Private Training
  • Small Group Adult Training
  • Small Group Youth Athletic Training
  • Group Training
  • Cardiac Rehab
  • Outdoor Spartan Style Training
  • This location was acquired in a 7 figure buyout in 2016.

Intel corporation

Founder, The Yoga Lab

Apr 2006Jul 2008 · 2 yrs 3 mos · Washington, United States · On-site

  • The Yoga Lab was a boutique fitness studio operated within Intel Corporation that provided group training to Intel’s workforce.
  • The Yoga Lab began with yoga, but grew to include Pilates and one of the earliest CrossFit programs in Washington State.

Moran vinet arts

Co-Founder

Apr 2003Sep 2005 · 2 yrs 5 mos · New Orleans, Louisiana, United States · Remote

  • Following the sale of my first company, I had some time on my hands that was largely invested in volunteering for some of my favorite causes.
  • What begin as a drive to raise $1,000,000 for a Boston battered women’s shelter through the sale of fine art, ended with a beautiful partnership and the chance to dabble in the sale of fine arts.
  • With a focus on the Latin American markets, our sales included major Impressionist, Post Impressionist and Barbizon School artists.

Us army

National Army Scholar

Mar 1995Mar 1995 · 0 mo · Louisiana, United States · Remote

  • I was one of 100 students across the US awarded the National Army Scholar Award for my work at Tulane University’s Delta Primate Center.

Us navy

National Navy Scholar

Mar 1995Mar 1995 · 0 mo · Louisiana, United States · Remote

  • I was one of 50 students in the nation awarded the US Navy’s National Navy Scholar Commendation for my studies in Microbiology at Tulane University’s Delta Primate Center.

Education

King's College London

History

Southeastern Louisiana University

Bachelor of Arts - BA — Honors Philosophy and Literature

Tulane University

Microbiology — General

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