Yugeena S.

Co-Founder

New Delhi, Delhi, India6 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in luxury brand strategy and storytelling.
Grew a YouTube channel to over 46,000 subscribers.
Recognized for improving compliance accuracy in banking.

Stackforce AI infers this person is a Luxury Brand Strategist with expertise in digital marketing and content creation.

Contact

Skills

Core Skills

Luxury Brand StrategyLuxury Brand MarketingDigital MarketingContent StrategyComplianceRisk Assessment

Other Skills

YouTube Video CreationCustomer InteractionSEOContent CreationDecision-MakingAnalytical SkillsSustainabilityTeamworkBrand PerceptionVisual CommunicationBranding & IdentityBrand MessagingBrand ConsultationCreative WritingStrategic Communications

About

As a teenager, I dreamt of entering the corporate world , back then I didn’t know what ‘corporate’ really meant only that it held endless possibilities. Over time, I discovered it’s not a single path, but an ecosystem in total. My first spark came with marketing. I studied commerce in high school, arts in college, and later began my career in banking at RBS, where I gained expertise in AML compliance, client relationships, and stakeholder management. Those experiences gave me structure, but I soon realized I wanted more than process I wanted creativity. That curiosity led me to the world of luxury branding, what fascinated me was how luxury sells not just products, but lifestyles and aspirations and how people deeply desire it despite its cost. This realization inspired me to pursue a degree in Luxury Brand Management where I learnt how strategy and storytelling fuse to shape perception. Meanwhile, I built a community of 46,000+ YouTube subscribers and grew as a content creator that journey taught me SEO, digital marketing, and how to engage audiences authentically across platforms. Today, I work as a Luxury Brand Strategist & Perception Consultant, helping brands move from ideas to iconic identities. By blending strategy, storytelling, and market insight, I craft brands that people don’t just buy ,they remember and feel. Because the most powerful brands don’t just speak they resonate.

Experience

6 yrs 1 mo

Total Experience

4 yrs 2 mos

Average Tenure

6 yrs 1 mo

Current Experience

Freelance

Luxury Brand Perception Consultant

Dec 2024 – Present · 1 yr 5 mos · Remote

I specialize in transforming concepts into iconic brand identities by seamlessly integrating strategic insights with deep market expertise.
Wearing multiple hats from copywriter and strategist to campaign creator. I design and execute data driven A/B tests, craft compelling storytelling, manage social calendars, and develop impactful campaigns that elevate brand presence and engagement.
Let's make your brand a benchmark.

Luxury Brand StrategyLuxury Brand Marketing

Natwest

Financial and Crime Risk Analyst

Jun 2021 – Sep 2023 · 2 yrs 3 mos · India

1. Mastered Transaction Monitoring and Customer Due Diligence (CDD) processes, ensuring full compliance with AML regulations and reducing risk exposure.
2. Led SIL training for managers on SIL Process and NHT, resulting in positive feedback from 90% of participants and praised by senior leadership.
3. Earned recognition as a CDD Champion for driving key initiatives, improving compliance accuracy by 15% and streamlining monitoring processes.
4. Supported critical payment-related queries, ensuring smooth communication and collaboration with 10+ key stakeholders, contributing to seamless operations and maintaining financial integrity.

Decision-MakingAnalytical SkillsComplianceRisk Assessment

Signoria armadio

Marketing Intern

Oct 2020 – Dec 2020 · 2 mos · Delhi, India

worked as a client relationship manager.
handled calls and data.
made and organized sheets every day in MS. Excel.
promoted the brand through social networking sites.

Decision-MakingSustainability

Macjack wave

Marketing Intern

Jul 2020 – Aug 2020 · 1 mo · Delhi, India

suggested cost effective methods to increase the sales.
collected data and did Market and Research analysis on the competitor company.
analysed reports on ROI Market channel based .
promoted the brand on YouTube, facebook and Instagram.

Decision-MakingTeamwork

Youtube

Content Creator

Apr 2020 – Present · 6 yrs 1 mo · Hybrid

1. 46,000+ subscribers and growing with a strong community of engaged viewers.
2. Produced 200+ videos, consistently receiving average views of 10K+ per video.
3. Achieved a 5% engagement rate through comments, likes, and shares.
4. Gained 300% growth in subscriber count in the past year alone.
5. Successfully optimized videos for SEO, resulting in 40% increase in organic traffic.
6. Collaborated with influencers and brands, contributing to 20% increase in brand partnership revenue.
By consistently producing high-quality, audience-driven content, I’ve honed my skills in video production, SEO optimization, and fostering meaningful engagement across digital platforms. Join me in exploring the stories and moments that spark conversations and resonate with diverse communities.

YouTube Video CreationCustomer InteractionDigital MarketingContent Strategy