Jul 2022 – Jun 2025 · 2 yrs 11 mos · Chandigrah

• Revenue Management & P&L Optimization
• ✔ Managed a ₹16 Cr+ monthly P&L, ensuring profitability through dynamic pricing, commission models, and monetization strategies.
• ✔ Increased ads revenue by ₹90 L per month through strategic upselling and promotional campaigns.
• ✔ Designed custom pricing strategies for 500+ hotels, leading to a 15% increase in RevPAR (Revenue Per Available Room) and higher partner profitability.
• Key Account Management & Market Expansion
• ✔ Grew regional market share from 78% to 90% by executing data-driven sales strategies and competitive benchmarking.
• ✔ Developed & maintained 50+ high-value B2B partnerships, ensuring increased retention and revenue expansion.
• ✔ Increased hotel partner adoption of premium ad placements, improving conversions and boosting commissions to ₹35 L per month.
• Sales Growth & Strategic Business Development
• ✔ Spearheaded cross-functional initiatives to drive monetization, collaborating with marketing, operations, and product teams for enhanced customer experience.
• ✔ Leveraged historical data & forecasting models to guide partners on demand-based pricing, increasing occupancy rates by 20%.
• ✔ Conducted negotiations & contract structuring, ensuring higher commissions and improved ROI for partner hotels.
• Operational Excellence & Customer Success
• ✔ Improved customer experience by 20% by driving feature adoption & retention strategies for partner hotels.
• ✔ Implemented automated reporting & analytics dashboards, reducing time spent on manual data analysis and improving decision-making.
• ✔ Designed and executed hotel training programs, educating partners on market trends, customer demand, and competitive pricing.

Apr 2022 – Jul 2022 · 3 mos · Delhi, India

• Planned and executed over 50+ BTL marketing campaigns across North and West India, including 20+ events (roadshows, exhibitions, conferences) and
• 30+ promotional activities (pamphlets, brochures, handbills), resulting in a 20% increase in brand visibility across target regions.
• Established a network of 10+ vendors and agencies across regions, reducing campaign turnaround time by 15% and ensuring cost-effective execution
• of promotional activities.
• Designed and implemented annual marketing strategies contributing to a 25% growth in regional customer engagement through on-ground
• activations.
• Spearheaded the launch of 20 projects with detailed go-to-market plans, managing end-to-end execution and delivering campaigns within 98% of
• planned timelines and budgets.
• Delivered weekly and monthly reports with key campaign metrics and insights to senior leadership, ensuring alignment on objectives and performance
• tracking.

Dec 2020 – Apr 2022 · 1 yr 4 mos · Delhi, India

• 1. Generating quality leads through various BTL campaigns
• 2. Identifying potential channels to generate leads
• 3. Identifying alliances to drive business (Corporate business partnerships)
• 4. Internal hiring & Training (AMs/Interns/Trainees)
• 5. Working closely with agency partners/Vendors- Negotiation, Planning, budgeting, Training
• 6. Coordination with business development team to drive revenue
• 7. Online and offline reconnaissance
• 8. Auditing
• 9. Monitoring on ground activities
• 10. Developing the market plan and performing market research, such as focus groups, customer
• feedback, competition benchmarking

Mar 2019 – Dec 2020 · 1 yr 9 mos · Bangalore

• Achieved 100%+ of monthly sales targets by driving growth through cold-calling and selling pay-per-click (PPC) advertising services to clients across
• various industries.
• Generated a sales pipeline of 30 Lacs by prospecting revenue opportunities through cold calls, emails, social media, and professional networking,
• consistently exceeding quota expectations.
• Built and managed 50+ client accounts, fostering long-term relationships through effective account management and personalized marketing solutions.
• Conducted 100+ live product demonstrations via phone, webinars, and face-to-face meetings to educate clients on PPC services and maximize
• campaign performance.
• Analyzed and presented monthly performance reports to advertisers, providing actionable insights to improve ROI and campaign effectiveness.
• Increased client retention rates by 20% through proactive account management and delivering tailored solutions aligned with client goals.

Oct 2017 – Mar 2019 · 1 yr 5 mos · Noida Area, India

• Conceptualized and designed the strategic blueprint for offline channels - BTL activities.
• Accountable for putting on a range of events Pan India, for brand building.
• Experience leading all stages of innovative, branded and revenue-generating events.
• Processed post-event summaries, invoices, and critiqued execution of the event.
• Synchronized all necessary departments to ensure all setups and activities were executed in a timely manner.
• Managed social media strategy, branding and street teams to ensure event attendance.
• Collaborated with paid event sponsors to secure project deliverables and manage client relations.
• Coordination with marketing agencies like Ozontel, Red titanium etc. for technology adoption throughout the events.
• Worked closely with all departments to assure all events ran smoothly.
• Study and analysis of data and present reports post and pre-events.
• End to end vendor management.
• Organising Continuous medical education programme for lead generation and brand building.
• Responsible for bringing the lost revenue on a decreasing trend by providing sufficient supply.

Feb 2016 – Oct 2017 · 1 yr 8 mos · Gurgaon, India

• Key Account Management.
• To plan and implement the hotel’s business growth strategies (Online).
• To plan and implement MakeMyTrip.com’s business growth strategies (Online).
• To maintain the maximum possible inventory/supply available.
• To negotiate with hotel partners to bring out eye-catching deals for the customers.
• To create business development strategies for Goibibo.com

Apr 2013 – Jun 2014 · 1 yr 2 mos · New Delhi Area, India

• Representing the national tourism board of Britain and selling Travel essential/ package for united kingdom.
• To handle the OTC sales for U.K. Visa application centre.
• To plan and implement brand awareness and customer attraction strategies.
• To make and explain the complete itineraries to the guests travelling to Great Britain.

Jul 2012 – Feb 2013 · 7 mos

• To sell timeshare memberships, through self-generated inquiries and company leads.
• To execute different lead generation activities organised by the company like Travel and Tourism fare,
• Apartment Activities, Holiday worlds etc.
• To apprise customer about latest deals and achieve monthly sales target.