Ashley Rutstein

Co-Founder

Denver, Colorado, United States14 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of Stuff About Advertising with 150k followers.
  • Experienced educator in advertising and copywriting.
  • Recognized in Adweek Creative 100.
Stackforce AI infers this person is a MarTech professional with a strong focus on advertising education and content creation.

Contact

LinkedIn

Skills

Core Skills

Content CreationAdvertising EducationCreative DirectionCopywritingDigital AnalyticsDigital Content ManagementSocial Media Management

Other Skills

CoachingPublic SpeakingCreative ConsultingCampaign DevelopmentTeachingCurriculum DevelopmentProject ManagementClient ManagementCreative ConceptingData AnalysisSocial Media InsightsContent StrategySocial Media Content CreationEngagement StrategyTiktok Marketing

About

Ever since I discovered advertising, I haven't been able to shut up about it. That's why I created Stuff About Advertising: a place to share my unfiltered thoughts on the industry, celebrate great work, and support the next generation of advertisers. On top of my work as a content creator and freelance copywriter, I've been teaching portfolio school and university students, speaking to brand and agency teams, and creating helpful resources for the ad world. 🙏Kind words that I saved in my notes to look at whenever I need an ego boost: "Following this account is the secret sauce to flip from being a marketing intern to having your own intern." "Your posts help broaden my view and keep me excited about copy and marketing." "You make kickass content." "Your content is more helpful than my college courses." "This is such a huge public service you are doing for our industry."

Experience

14 yrs 1 mo
Total Experience
2 yrs 10 mos
Average Tenure
4 yrs 10 mos
Current Experience

Denver ad school

Instructor

Jan 2023 – Jan 2024 · 1 yr · Denver, Colorado, United States

  • -Taught a Campaign Development class to help students identify strong insights and creative concepts and Campaign Assembly to guide the execution of their final campaigns.
Campaign DevelopmentTeachingAdvertising Education

Temple university

Adjunct Professor

Aug 2021 – May 2022 · 9 mos

  • Taught Intro to Copywriting in the Klein College of Media and Communication
  • Created a semester's worth of lecture material and assessments from scratch
CopywritingCurriculum Development

Freelance

Freelance Creative Director (Copy)

Jul 2021 – Present · 4 yrs 10 mos · Denver, Colorado, United States

  • Provide support to agencies and brands as Creative Director, Copywriter, and Creative Consultant
  • Previous freelance clients include: Facebook Portal, Visa, Intel, DirecTV Stream, Luna, VRBO, Boston Market, Matterport, Canyon Ranch, Noodles & Co, Sarah O. Jewelry, Commonly Well, Playstorming, and more.
Creative DirectionCopywritingCreative Consulting

Common good agency

3 roles

Creative Director

Jun 2021 – Jul 2021 · 1 mo

  • (Agency formerly known as LRXD)

Associate Creative Director

Promoted

Apr 2018 – Jun 2021 · 3 yrs 2 mos

  • (Agency formerly known as LRXD)
  • Managed projects and write copy for clients like Jenny Craig, Zespri Kiwifruit, Friday Health Plans, MegaFood, Nature's Sunshine, Granite City, Blue Sky Soda, Hansen's Soda, Kampgrounds of America, Corepower Yoga, and more
  • Led the Jenny Craig account as Creative Director
  • Managed and executed advertising and design projects including: 360 campaigns, broadcast, package design, websites, radio, strategic positioning, logo design, and more
  • Led client presentations, meetings, and workshops
  • Guided and mentored the creative team to make great work
Project ManagementCopywritingClient ManagementCreative Direction

Copywriter

Feb 2016 – Apr 2018 · 2 yrs 2 mos

  • (Agency formerly known as LRXD)
Copywriting

Stuff about advertising

Content Creator & Advertising Educator

Jul 2020 – Present · 5 yrs 10 mos

  • Create content for more than 150k followers across TikTok, Instagram, LinkedIn, and YouTube
  • Coach, support, and mentor new and aspiring advertising newbies
  • Provide an honest commentary on ad campaigns and the industry
  • Speak to agencies and brand teams about creativity, mindset, and idea generation
Content CreationCoachingPublic SpeakingSocial Media ManagementAdvertising Education

Evb

2 roles

Copywriter

Jan 2015 – Feb 2016 · 1 yr 1 mo · Boulder, CO

  • Wrote copy for multiple clients: JCPenney, Noosa Yoghurt, Jameson, Gevalia, Maxwell House, MiO
  • Created headlines, social media posts, website copy, blog posts, radio scripts
  • Worked with Art Director to concept and execute creative digital campaigns
CopywritingCreative Concepting

Copywriting Resident

Sep 2014 – Dec 2014 · 3 mos · Boulder, CO

Crispin porter + bogusky

Digital Analytics Intern

Jun 2014 – Aug 2014 · 2 mos · Boulder, CO

  • Tracked and analyzed data for multiple clients: vitaminwater, Domino's Pizza, Fruit of the Loom, A1 Sauce, Jello, Kraft Mac & Cheese and Aspen Dental
  • Analyzed social data to create a deck of insights for the creatives to use for inspiration on a new business pitch
  • Gathered data from digital campaigns to provide insights for improving the content
Data AnalysisSocial Media InsightsDigital Analytics

Bright red\tbwa

2 roles

Digital Content Manager

Promoted

May 2013 – May 2014 · 1 yr

  • Managed digital and social media presence for fast-food chain, Krystal Burger, as well as Visit Tallahassee, Aruba Tourism and Noble House Hotels & Resorts
  • Wrote and implemented social content
  • Developed social strategy for digital campaigns
  • Supervised the day-to-day monitoring team
  • Conducted interviews for new team members and developed team schedules
Social Media ManagementContent StrategyDigital Content Management

Junior Content Coordinator

Sep 2012 – May 2013 · 8 mos

  • Wrote and published social content for multiple accounts including Krystal, Pilot Pen, Tastykake, Club Med, Noble House Hotels & Resorts and Visit Tallahassee
  • Created conversations with fans on clients' social pages to encourage engagement
  • Implemented curated content and current trends into social strategies for digital campaigns
Social Media Content CreationEngagement StrategySocial Media Management

Florida state university international programs

Social Media Coordinator

Jul 2011 – Dec 2012 · 1 yr 5 mos · Tallahassee, Florida

  • Created and maintained social media presence
  • Wrote and published social content and campaigns
  • Planned and facilitated social media training seminars for colleagues
  • Planned and organized social strategy for biannual study abroad fair on campus
Social Media ManagementContent Creation

What's next marketing

Social Media Coordinator

May 2011 – Jul 2011 · 2 mos · Tallahassee, Florida

  • Created and monitored social content for local restuarants Sumo Sabi and Atlanta Bread Company
  • Facilitated creative outreach to current and potential customers using Search & Response
Social Media ManagementContent Creation

Florida state university

Undergraduate Recruiting Team

Mar 2011 – May 2011 · 2 mos

  • Planned, filmed, and edited videos for YouTube and recruiting website
  • Planned and implemented promotions and events to create awareness for the College of Communication and Information
  • Handled administrative tasks to accomplish recruiting goals

Education

Florida State University

Master of Arts (M.A.) — Integrated Marketing Communication

Jan 2013 – Jan 2014

Florida State University

BS

Jan 2009 – Jan 2012

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