Adyasha Dash

Partnerships Manager

Mumbai, Maharashtra, India14 yrs 4 mos experience

Highly Stable

Key Highlights

15+ years in media and entertainment industry
Key player in launching Tata Play Binge
Currently driving marketing partnerships at Netflix

Stackforce AI infers this person is a Marketing and Partnerships Specialist in the Media and Entertainment industry.

Contact

Skills

Core Skills

Marketing PartnershipsBrand ManagementOtt PartnershipsContent MarketingCreator Partnerships

Other Skills

Marketing CommunicationsPublic RelationsDigital MarketingMarketingCustomer InsightCreative DirectionContent StrategySocial Media MarketingCRMTeam ManagementNegotiationPartnership DevelopmentMarketing StrategyProject ManagementContent Creation

About

An organized, creative, detail-oriented and conscientious self starter with 15+ years of experience in the media and entertainment industry. Building partnerships and marketing for TV and OTT. Part of the core team that launched the world's first aggregator OTT app - Tata Play Binge. Currently driving Marketing Partnerships at Netflix.

Experience

14 yrs 4 mos

Total Experience

3 yrs 9 mos

Average Tenure

2 yrs 10 mos

Current Experience

Netflix

Marketing Partnerships

Jun 2023 – Present · 2 yrs 10 mos · Mumbai · On-site

Identifying and negotiating opportunities with consumer brands for partnerships with Netflix IPs/brand:
(Archies X Maybelline, Starbucks, Skybags, Vistara, boAt. Heeramandi X AJIO. Netflix X KitKat. Netflix X 4700 BC. Squid Game X Knorr, Swiggy Instamart, 5 Star. The Ba***ds Of Bollywood X boAt. Stranger Things X Swiggy Instamart. TGIKS S4 X GoIbibo)
Collaborate with creative production teams to develop creative campaigns for partnerships.
Responsible for creating impactful marketing for Netflix on distribution partner platforms (Jio, Tata Play, Airtel, Vi, ACT Fibernet) to drive member growth.

Marketing CommunicationsPublic RelationsDigital MarketingMarketingBrand ManagementCustomer Insight+6

Tata play ltd

OTT & Content Partnerships

Nov 2015 – Jun 2023 · 7 yrs 7 mos · Mumbai Area, India · On-site

Led partnerships for the digital video business at Tata Play.
Launched Tata Play Binge; the first of its kind aggregated single subscription OTT Platform.
Drove OTT partnerships and partner marketing for Tata Play Binge with leading local and international platforms.
Content acquisition for Tata Play's OTT platforms; Tata Play Mobile & Tata Play Binge, pay per view service (Showcase) & Value added services.
Content Marketing for Tata Play Binge.
In charge of the content publishing (editorial programming) for Tata Play Binge & Tata Play Mobile.
Built and mentored an eight member team.

Marketing CommunicationsPublic RelationsDigital MarketingMarketingBrand ManagementCustomer Insight+7

One digital entertainment

Content & Creator Partnerships

Jan 2015 – Jun 2015 · 5 mos · Mumbai Area, India

Responsible for identifying and bringing on board a creator/influencer talent network.
Conceptualization and execution of original & branded content with the creator network.
Driving the marketing and PR around creator content
Launched India's first digital online talent hunt in association with Fremantle - India's Digital Superstar.