Dave Ward

Product Manager

Cardiff, Wales, United Kingdom19 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Expert in designing AI integration for service systems.
Proven ability to align cross-functional teams.
Skilled in creating clarity in complex environments.

Stackforce AI infers this person is a Senior Product Designer specializing in AI integration within complex service systems.

Contact

david_2142@hotmail.com LinkedIn

Skills

Core Skills

User Experience DesignSystem Level ThinkingAgile MethodologiesVisual DesignStakeholder Management

Other Skills

Ai enabled designBehavioural modellingUser ResearchUsabilityFigma (Software)Visual CommunicationFacilitationPrototypingGraphic DesignBusiness Process ImprovementPerformance ManagementProject ManagementTeam LeadershipTeam ManagementChange Management

About

I’m a Senior Product Designer operating at system level within complex, regulated environments. My focus is shaping how AI integrates into service systems, designing the behavioural frameworks, autonomy boundaries, and interaction models that make advanced tooling usable and trustworthy in real world scenarios. I’m particularly interested in how design shifts upstream in AI-assisted environments, from shaping screens to shaping the structure that governs behaviour, consistency, and human judgement. I thrive on creating clarity in ambiguity, aligning cross-functional teams around shared frameworks, and building systems that remain coherent as complexity increases.

Experience

19 yrs 9 mos

Total Experience

15 yrs 4 mos

Average Tenure

4 yrs 5 mos

Current Experience

Ovo

2 roles

Senior Product Designer

Mar 2025 – Present · 1 yr 2 mos

System level thinkingAi enabled designBehavioural modellingUser ResearchUsabilityFigma (Software)+19

Product Designer

Dec 2021 – Present · 4 yrs 5 mos

Agile MethodologiesFigma (Software)User Experience Design

Sse plc

3 roles

Graphic Designer

Promoted

May 2013 – Dec 2021 · 8 yrs 7 mos · Cardiff, Wales, United Kingdom

I’ve worked across a number of areas, using design thinking to support and develop business units.
Presentation design, data visualisation, creating a step change in the way we present data internally. Alligned strategy teams and business operations with ways of working using UX methodology, from facilitating kick off sessions, encouraging teams to use hypothesis led strategy implementation, and to learn from testing these assumptions then iterating the approach taken. Introduced service mapping into operation areas, and the benefits of gaining an holistic view of entire end to end processes/experiences. Used Graphic design skills to produce various outputs from print to digital.

Stakeholder ManagementVisual Design