Souradeep Paul

Co-Founder

Gurugram, Haryana, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a 30-member team to scale a logistics marketplace.
Achieved 200 Cr ARR from 5 Cr in a short span.
Spearheaded multiple successful product launches.

Stackforce AI infers this person is a Product Management expert in the Logistics and Travel sectors.

Contact

Skills

Core Skills

Product ManagementGrowth StrategiesCustomer AcquisitionMarketing Strategy

Other Skills

Agile MethodologiesFigma (Software)Google AdsGoogle AnalyticsMicrosoft ExcelPhotoshopProduct AnalyticsSQLSearch Engine Optimization (SEO)User Experience Design (UED)User Interface Design

About

Technology | Design | Product | Marketing | Social

Experience

Brightchamps

Director of Product Management

Oct 2022 – Present · 3 yrs 5 mos · Bengaluru, Karnataka, India

Oraka agritek

Co-Founder

Apr 2022 – Sep 2022 · 5 mos · Gurugram, Haryana, India

BHAG: Enabling 100000000+ farmers in India to access & leverage technology

Wheelseye

Senior Product Manager - Leading Marketplace

Jun 2020 – Sep 2022 · 2 yrs 3 mos · Gurugram, Haryana, India

Transforming logistics while building India’s #1 marketplace for truck bookings 🚚
Built & led a 30-member team of PMs, developers, designers & analysts
Scaled business from 5 Cr ARR to 200 Cr ARR while achieving PMF
Launched the workflow ecosystem to coordinate pre-booking, booking & post-booking flows between internal & external stakeholders
Designed & optimized the demand-supply matching algorithm to increase conversion % from <10% to 60%, through sequential AB testing
Automated the supply bidding & price-confirmation flow to capture high quality quotations while reducing 90% of calling effort
Launched the shipper app on both Android & iOS & drove the digital acquisition strategies to acquire 10000+ businesses in Delhi-NCR
Initiated launch of mobile-first truck-booking web pages to foster SEO
Performed 200+ hours of the on-ground truck owner & SME business
owner interviews to maintain a strong connect with customer
Also, consulted WheelsEye for 5 months (May - Sep 2022) post-exit, while running my own start-up.

Product ManagementProduct AnalyticsUser Experience Design (UED)User Interface DesignCustomer AcquisitionGrowth Strategies+3

Traveltriangle

3 roles

Senior Product Manager - Leading Demand

Promoted

Apr 2019 – Jun 2020 · 1 yr 2 mos

Driving the demand-side product vertical with a team of product managers, software developers, UI/UX designers & product analysts.
Owned the entire customer-facing product ecosystem on web & app which includes user acquisition, booking & post-booking flows
Launched SEO initiatives to scale visitors by 9X
Conceptualized, launched & optimized multiple in-house lead-gen mechanisms across the site (exit-intent, sequential form, progressive surveys, chatbot, etc.) to increase conversion rates by ~200%
Hyper-optimized marketing landing pages (SEM/ Facebook) through rigorous AB Testing to increase conversion rates by 150%
Implemented the right hooks in the user's journey to scale blog content as the single largest source for user acquisition
Spearheaded the launch of 5 new online eCommerce verticals - Hotels, Flights, Packages, Experiences & Weekend Getaways
Instrumental in setting up the experimentation framework, analytics framework, and the product hiring framework at TravelTriangle

Product ManagementUser Experience Design (UED)Search Engine Optimization (SEO)Marketing Strategy

Product Manager II

Apr 2018 – Mar 2019 · 11 mos

Product Manager I

Sep 2016 – Mar 2018 · 1 yr 6 mos

Space matrix

Manager - Product Discovery & Deployment

Jul 2015 – Jun 2016 · 11 mos · Greater Bengaluru Area

Owned the global deployment of new products & processes. Worked on two major projects: Document Management System and Workflow Management System based on BIM Framework
Liaised with teams across 14 branches in Asia & Australia to conceptualize &
deploy automation products