Jan 2026 – Present · 3 mos

• As Experian’s Proposition Designer, I sit at the intersection of innovation and execution, orchestrating cross-business unit strategies to bring high-impact propositions to life. My focus is on the entire lifecycle of 'what’s next', from initial ideation and blueprinting to rigorous client validation. By bridging the gap between business functions and enablement, I ensure we aren't just launching products, but delivering compelling, validated value that solves real-world client challenges.

Apr 2014 – Jan 2015 · 9 mos

• As the Sales Director for Experian's Decision Analytics division, I was responsible for all sales and marketing operations for the company's £13 million TUPS business. In this role, I led the commercial strategy for Identity and Fraud solutions, focusing on driving revenue growth and expanding market share.
• My responsibilities included developing and executing go-to-market plans, leading sales teams to meet and exceed targets, and managing the entire sales and marketing lifecycle to ensure business objectives were achieved. I played a central role in strengthening customer relationships and positioning Experian as a leader in the identity and fraud market.

Apr 2011 – Mar 2013 · 1 yr 11 mos

• Managed a team of 10 New Business Sales Professionals, tasked with taking Experian's Business Information Services proposition to UK Enterprises

Jan 2001 – Jan 2026 · 25 yrs

• Instrumental in growing our FinCrime business to a $20 million organisation. I was responsible for creating market awareness and driving growth through strategic initiatives and key partnerships.
• Audience & Engagement: Over a 12-month period, I grew our audience from zero to over 1,000 members, achieving an engagement rate of 27% by developing and distributing targeted content and thought leadership.
• Strategic Leadership: Drawing on my background in Analytics and Consultancy, I developed the strategy for operationalising fraud insights and FinCrime technology. I was a key driver in establishing Experian’s market presence and achieving significant market penetration through both direct and indirect channels.
• Thought Leadership: I led the development and delivery of thought leadership material, which included writing industry white papers, hosting roundtables, industry forums, and webinars. I was also responsible for managing relationships with Experian’s FinCrime partners, a role that was central to our market success.

Jan 2001 – Apr 2012 · 11 yrs 3 mos

• Client Director, leading group engagement with the UK’s largest Energy suppliers. Heading a team of global consultants, account managers and customer lifecycle specialists I coordinated consultancy exercises to review business process and identify strategic initiatives which were subsequently driven forward via the delivery of data insight, analytics and bespoke software solutions.
• CAREER HIGHLIGHTS
• o Chairman of the UK Energy Forum, where Utility Companies can share best practice relating to origination, customer management and collections. This forum not only provided great value to our clients but also ensured that I was central to the development of this sector
• o Leading and contributing to the development of Experian’s scorecards resulting in my hosting of Scorecard Sales Methodology seminars in the UK, Norway and Denmark
• o Key speaker at International Sales Conference, addressing an audience of over 900 attendees regarding the importance of company wide collaboration and cross-divisional engagement.
• o Attained three salesperson of the year nominations and winner of Experian’ Sales Elite programme for exceeding target by 300% and Increasing sector revenue by 60%
• o Working within Experian’s Credit Services division managing two major Energy clients
• Tasked with studying their business processes and identifying key initiatives, which, once measured by implementation complexity and associated benefits, were built into a strategic roadmap.
• Coordinate Account Executives, Global Consultants, Account Managers and back office support to deliver roadmaps strategic initiatives and realise demonstrable benefits.
• Negotiated global Framework Agreements and associated Work Package Agreements
• Managed the relationship with sister companies, QAS, Experian Payments and Tallyman to ensure Experian was perceived by clients as a joined up and coordinated organisation
• Total accountability for all client related issues.