Catarina Vazquez

Digital Marketing Specialist

London, England, United Kingdom14 yrs 9 mos experience
Highly Stable

Key Highlights

  • Proven track record in multiregional campaign management.
  • Expertise in digital marketing strategy and execution.
  • Strong analytical skills driving lead generation success.
Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in MarTech and lead generation.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyGoogle AdsLead GenerationStrategic PlanningData AnalyticsDirect Response Marketing

Other Skills

Website auditMarketing content creationHubSpotWebsite ManagementKPI ReportingMedia PlanningReporting & AnalysisSocial Media MarketingPaid AdvertisingBudget ForecastingAutoCADMobile AdvertisingMedia SalesMarketingDigital Strategy

About

Digital marketer with international, multi-channel experience and a strong analytical mindset. Skilled at turning insight into strategy and delivering consistent performance across markets.

Experience

Nationwide utilities

Marketing Manager

May 2024 – Nov 2024 · 6 mos · London · On-site

  • Defined a structured marketing strategy for a company with a history of discontinuous marketing efforts. Assessed existing materials, set a long-term roadmap, and implemented foundational improvements in digital marketing, branding, and lead generation.
  • Defined brand proposition and developed the digital marketing strategy and roadmap.
  • Created marketing materials to support sales, delivering both copywriting and design.
  • Led website audit and modernisation, improving UX, brand consistency, SEO foundations and content.
  • Designed and launched Google Ads lead generation activity.
Marketing StrategyGoogle AdsWebsite auditMarketing content creationHubSpotWebsite Management

Securitas technology uk

Global Marketing Campaign Manager

Jul 2021 – Jun 2023 · 1 yr 11 mos · London, England, United Kingdom · Remote

  • I led multiregional campaigns across EMEA and the US, driving both brand awareness and lead generation. I developed strategy and oversaw campaign planning and execution, ensuring alignment with customer needs and funnel stages, collaborating closely with sales and agency partners. I delivered measurable uplifts in both lead generation and brand perception.
KPI ReportingDirect Response MarketingMedia PlanningReporting & AnalysisStrategic PlanningLead Generation+2

Zenith

International Account Manager

Oct 2014 – Nov 2017 · 3 yrs 1 mo · London, England Metropolitan Area

KPI ReportingReporting & AnalysisLead GenerationPaid AdvertisingData Analytics

Phd uk

Account Manager

Jan 2014 – Jan 2014 · 0 mo · London, England, United Kingdom

KPI ReportingDirect Response MarketingReporting & AnalysisLead GenerationPaid Advertising

Havas media uk

International Account Manager

Mar 2011 – Dec 2013 · 2 yrs 9 mos · London

KPI ReportingDirect Response MarketingReporting & AnalysisLead GenerationPaid AdvertisingData Analytics

Zed worldwide, s.a.

Media & Advertising Lead

May 2009 – Oct 2010 · 1 yr 5 mos · Greater Madrid Metropolitan Area

KPI ReportingDirect Response MarketingReporting & AnalysisLead GenerationPaid AdvertisingData Analytics+1

Ymedia wink

Account Manager

Oct 2006 – May 2009 · 2 yrs 7 mos · Greater Madrid Metropolitan Area

KPI ReportingDirect Response MarketingReporting & AnalysisLead GenerationPaid Advertising

Whirlpool corporation

Accounts Payable, Intercompany and Banks

Aug 2003 – Feb 2006 · 2 yrs 6 mos · Dublin, County Dublin, Ireland · On-site

  • Banks reconciliation and KPI elaboration
  • Monthly reporting of balances reconciliations with other Whirlpool entities
  • Stock and price differences reporting, following and resolution
  • Payments to other Whirlpool entities
  • Netting control for the Nordic and Iberian teams

Education

CESMA Business School

Master's degree — International Business/Trade/Commerce

Feb 2006 – Dec 2006

Universidade de Vigo

Licenciada — ADE

Jan 1996 – Jan 2000

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