Jun 2025 – Aug 2025 · 2 mos · New York City Metropolitan Area · On-site

• Drove competitive analyses to uncover growth opportunities, shaping positioning strategies and boosting category share by 15%.
• Oversaw product lifecycle of 12+ product lines, ensuring smooth concept-to-launch execution with 95% on-time delivery.
• Aligned product roadmaps with brand strategy & customer insights, shaping 3 seasonal collections & increasing sell-through by 17%.

Jun 2025 – Jun 2025 · 0 mo · New York, United States · Hybrid

• Reimagined partnerships for a leading auto brand to enhance Gen Z engagement through 5+ bold sports and entertainment activations.
• Conducted 4C research (company, category, competition, culture) across 300+ data points to uncover insights informing both campaign strategy and brand positioning.
• Collaborated with stakeholders to manage sponsorship assets and ensure seamless execution aligned with brand and business objectives.
• Applied data-driven storytelling via analytics and valuation frameworks to measure activation impact and support strategic recommendations.
• Capped off the internship on a high note by volunteering with Autism Speaks at Winged Foot Golf Club, making impact off the scoreboard, too!

Jan 2025 – May 2025 · 4 mos · New York City Metropolitan Area · Hybrid

• Assisted in teaching Marketing Principles, Purpose Driven Marketing, Services Marketing and Professional Selling & Sales Management to undergraduate and graduate students.

Jan 2025 – Apr 2025 · 3 mos

• As part of our MBA global immersion project in São Paulo, Brazil I collaborated with the client to craft go-to-market strategies to expand into the Mexican esports market.
• Developed culturally rooted GTM plans, leveraging grassroots partnerships, influencer activations, and platform-specific content across Twitch, YouTube, and Steam.
• Delivered a phased rollout strategy that fused hyperlocal credibility with scalable digital reach.

Jan 2025 – Feb 2025 · 1 mo · New York City Metropolitan Area

• Steered digital marketing and communications efforts, crafting strategic campaigns that sparked a 19% lift in engagement and amplified event visibility across key channels.

Sep 2022 – Apr 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• At Titan, I turned internal engagement into an experience. I launched Titan Chronicles—our monthly newsletter—which sparked a 33% boost in employee interaction.
• From designing bi-weekly activities to crafting content calendars that lifted participation by 25%, every initiative had one goal: to make every employee feel seen.
• Within six weeks, our eNPS improved by 7 points.
• Through performance-driven campaigns, achievements weren't just recognized—they were amplified, leading to a 12% rise in recognition and a drop in churn.

Aug 2021 – Aug 2022 · 1 yr · Bangalore Urban, Karnataka, India · Hybrid

• At the intersection of branding and recruitment, I built bridges.
• By executing cross-functional hiring events and digital activations, I elevated our employer brand impressions by 25%.
• Led marketing campaigns across digital platforms that not only told our story but sealed the deal—boosting our offer acceptance rate by 19% and cutting time-to-hire by 27%.
• In just 12 months, we welcomed over 50 new hires through strategic outreach and branding efforts, surpassing my annual target by 16%.
• It wasn’t just about hiring—it was about making our brand the one people wanted to join.

Feb 2021 – Jul 2021 · 5 mos · On-site

• Conceptualized employee engagement programs, executed digital recruitment campaigns and energized our employer brand from the inside out.
• This dual approach not only boosted internal morale but also drove a 40% surge in campus application flow—proving that when employees are engaged, talent naturally follows.

Jan 2021 – Feb 2021 · 1 mo · On-site

• Unearthed fresh insights through market research, sparking innovative initiatives, and mined online portals to generate a goldmine of leads.

Jul 2020 – Aug 2020 · 1 mo · Kolkata, West Bengal, India · Remote

• Designed email campaigns that sparked a 15% increase in engagement and fueled a 10% jump in contest sign-ups.
• Supercharged our presence on social media, growing our audience by 22% with content tailored perfectly for Instagram, LinkedIn, and Facebook.

Jul 2020 – Jul 2020 · 0 mo · Bengaluru, Karnataka, India · Remote

• Sparked a 17% boost in client conversions and a 20% jump in email open rates through strategic lead generation tactics.
• On social, I crafted impactful campaigns on LinkedIn and Instagram that fueled a 26% surge in website traffic—amplifying our brand’s visibility where it matters most.

Dec 2019 – Dec 2019 · 0 mo · Udupi, Karnataka, India · On-site

• Got hands-on with hospital equipment at Kasturba Medical Hospital, ensuring everything was calibrated to perfection. From troubleshooting breakdowns to making sure the tech ran like a well-oiled machine, I brought precision and problem-solving skills into the healthcare tech space.

Jun 2019 – Jul 2019 · 1 mo · Hyderabad, Telangana, India · On-site

• Dove into the workings of industrial equipment such as PLC, SCADA, and DCS to decode how decisions and protocols drive performance. Kept everything running smoothly with precision calibration and maintenance, ensuring no hiccups in the system.

May 2019 – Jun 2019 · 1 mo · Hyderabad, Telangana, India · On-site

• Put my problem-solving skills to the test by designing and building an obstacle-avoiding robot in Embedded Systems—because who says tech can't be nimble?