Jan 2025 – Present · 1 yr 3 mos

• 2025 → 3x Unaided Awareness | 229.85M Social Views | 1.08M Community Growth

Nov 2024 – Jan 2025 · 2 mos

Sep 2021 – Oct 2024 · 3 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• Who doesn't want to enhance their online presence and be one of the most visible brands? Everyone does, right? But only a handful of brands put in efforts on an ongoing basis. For Livspace, it was their top priority. That's when I joined the brand to help them with their mission.
• Responsible for all aspects of social media, media planning, organic growth, agency relations, and influencer and celebrity management.
• Grew social media presence from 0 to 1, generating revenue from $0 to $500,000 month on month without spending a single marketing dollar.
• Previously managed a budget of $600,000 for social media to produce high-quality content for large-scale brand campaigns.
• Achieved over 1000% growth in social engagements over the last two years.
• Managing a team of three overseeing various sub- brands within the company, including B2B luxury, B2B2C retail, and B2C affordable brands.
• Continuing my pursuit of Seeking Discomfort, this also happens to be my first move away from Delhi/NCR. ⚡️
• 🏆 SAMMIE: Social Media Professional of the Year.
• 🏆 SAMMIE: Silver, Best Social Media Brand [Home & Decor]

Feb 2020 – Aug 2021 · 1 yr 6 mos · Gurgaon, India · On-site

• I joined CARS24 as the Head of Digital Brand Marketing to see if the grass is actually greener on the other side? I focused on Social Media, Content, Media Planning, Employer Branding, and leading digital-first campaigns from inception.
• Within a year, CARS24 won its first advertising award for the #DuniyaBoliLagayegi campaign. Our Moment Marketing content was highly featured across publications, and we created a significant impact during the first lockdown with our #Home24 campaign. 🏆

Oct 2017 – Jan 2020 · 2 yrs 3 mos · Gurgaon, India

• The move to Cheil was a dream come true. I joined as a Social Media Strategist and was later part of the integrated team in the agency. Anyone who knows me a little knows how much I love Sports and how much I love flying, and at Cheil, I was doing just that while working for adidas and Jet Airways. I was also a core member of the team behind the launch of the brand MG Motor & MG Hector in India.
• Some of the memorable campaigns that I did at Cheil: ​​ MG Hector & ZS EV launch, Samsung Note 9 launch, Samsung x Mumbai Indians, adidas FIFA World Cup campaign, adidas Samba launch with Ranveer Singh, adidas x Real Kashmir FC, adidas x Hima Das, Jet Airways - Mumbai - Manchester route launch.

Oct 2015 – Oct 2017 · 2 yrs · Saket, Delhi

• In the quest to become a Social Media Expert from just a Twitter expert, I joined The Links, a french startup that had just launched in India. As a Community Manager, I was responsible for managing end to end Social Media operations (Content, Publishing, ORM, Reports, Event Coverage) for brands like Audi Gurgaon, Audi Delhi Central, JK Tyre, JK Tyre Motorsports, Federal Bank, Cosco, Reliance Young Energy Savers & Blaunpukt.
• JK Tyre was dominating all other players on Social Media with the moment marketing approach in 2016. (I also got offers from every agency that were working with other major tyre brands)
• Audi Gurgaon & Audi Delhi Central were the best performing Audi Dealerships on Social Media in the country.
• And I had a taste of an advertising award for the first time when we won Creative use of Social Media in Pepper Awards for Blaupunkt.

May 2015 – Oct 2015 · 5 mos · Gurgaon, India

• My agency journey started at Go Vivek Go. Before you begin to wonder, Vivek was the agency's founder managing some top-notch brands with a team of only 5-6 people out of a basement in Gurgaon.
• I joined the agency as a Twitter expert to manage the Twitter presence of Dominos, OLX, Kurkure & Woo. Hosted weekly contests and made sure they consistently trended on the top.
• Key Campaigns: OLX Dastaan, Kurkure Dubsmaash Challenge & #FindMagicFindLove for Woo.

Jul 2012 – Oct 2012 · 3 mos · Noida, Uttar Pradesh

• It all started here. This was the time when Yuvraj Singh had become my first follower on Twitter; I was actively bunking my college to see Ranji Trophy matches at Feroz Shah Kotla and tweeting live scores. It’s when people in sports management noticed me, and I was fortunate to start my professional journey in Sports & Social Media (two things that I love the most).
• At Medallin Sports, I managed the Social Media channels of Unmukt Chand, Hanuma Vihari, Manan Vohra, Kamal Passi & Akshadeep Nath during the 2012 U19 World Cup. Also, maintained the social presence of Mithali Raj, Parveez Rassol & Rohit Sharma.