Veerappa Samy

UX Designer

Bengaluru, Karnataka, India7 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 7 years of experience in UX design.
Led key design efforts for PayZapp at Zeta.
Multiple awards for ownership and outcomes.

Stackforce AI infers this person is a Fintech UX Designer with strong expertise in user-centric design for SaaS products.

Contact

Skills

Core Skills

User Experience (ux)Interaction DesignProduct Design

Other Skills

User ResearchPrototypingVisual DesignInformation ArchitectureData VisualizationBusiness-to-Business (B2B)AutomationSoftware as a Service (SaaS)CRM IntegrationCustomer Relationship Management (CRM)User Research & Usability TestingWireframing & PrototypingDesign ThinkingUsability TestingUser Acceptance Testing

About

With over 7 years of experience in UX design, I create intuitive and scalable experiences that simplify complex systems, especially in fintech and SaaS products. At Zeta, I have been leading key design efforts for PayZapp across UPI, onboarding, and payments. My contributions have improved funnel performance, reduced drop-offs, and enhanced overall usability for both web and mobile users. Before Zeta, I worked on Zoho CRM, designing features like SalesInbox, integration workflows, and data automation tools for a global B2B audience. My core strengths include product thinking, interaction design, user research, and full-cycle execution. I enjoy collaborating with product managers, engineers, and business teams to solve meaningful problems and build thoughtful user experiences. I have received multiple awards at Zeta for ownership and outcomes, including the Mountain Mover, Shining Star, and multiple team excellence recognitions. I am always open to meaningful conversations about UX, fintech, and design innovation.

Experience

7 yrs 7 mos

Total Experience

3 yrs 9 mos

Average Tenure

5 yrs 7 mos

Current Experience

Zeta suite

Senior UX Designer

Sep 2020 – Present · 5 yrs 7 mos · Bengaluru, Karnataka, India · On-site

At Zeta, I design user-first, scalable solutions for PayZapp and internal platforms, delivering intuitive fintech experiences. I work closely with Product, Engineering, and Business teams, facilitating workshops, aligning stakeholders, and ensuring timely execution. My focus is on simplifying complex systems and delivering measurable impact through thoughtful design.
𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀 – 𝗣𝗮𝘆𝗭𝗮𝗽𝗽 (𝗛𝗗𝗙𝗖’𝘀 𝗨𝗣𝗜 + 𝗖𝗮𝗿𝗱𝘀 𝗔𝗽𝗽)
𝗨𝗣𝗜 𝗖𝗶𝗿𝗰𝗹𝗲𝘀: Led the end-to-end design of a first-of-its-kind family-sharing UPI feature. Delivered a 0-to-1 experience in under 8 weeks—from research and personas to prototypes, usability testing, and stakeholder alignment.
𝗨𝗣 𝗦𝗰𝗮𝗻 & 𝗣𝗮𝘆: Reimagined QR Scan and Pay Anyone flows, resulting in a 51% increase in funnel completion and a 48% drop in user drop-offs.
𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗞𝗬𝗖: Designed seamless, compliant journeys for both NTB (new) and ETB (existing) users, simplifying complex regulatory flows into intuitive UX.
𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗧𝗮𝗯 𝗥𝗲𝘃𝗮𝗺𝗽: Overhauled UI for cross-sell banking products—introducing iconography, visual hierarchy, and personalization—leading to a 147% boost in CTR.
𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
𝗥𝗲𝗰𝗼𝗻𝗰𝗶𝗹𝗶𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: Crafted automation flows for transaction reconciliation, significantly reducing manual intervention and improving traceability.
𝗟𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱: Developed a unified dashboard enabling Release teams to monitor builds, QA cycles, and sprints—driving faster, informed decisions.
𝗭𝗲𝘁𝗮 𝗛𝗲𝗹𝗽𝗱𝗲𝘀𝗸 𝗥𝗲𝘃𝗮𝗺𝗽: Redesigned the internal helpdesk platform end-to-end, with a fresh brand identity and simplified flows—achieving a 235% increase in resolution speed.

User Experience (UX)User ResearchInteraction Design

Zoho corporation

Product Designer

Sep 2018 – Sep 2020 · 2 yrs · Chennai, Tamil Nadu, India · On-site

At Zoho, I led design efforts across multiple CRM-focused products, crafting seamless and efficient user experiences. My role involved close collaboration with cross-functional teams to deliver solutions that enhanced productivity, improved data accuracy, and empowered sales teams.
𝗞𝗲𝘆 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:
𝗦𝗮𝗹𝗲𝘀𝗜𝗻𝗯𝗼x – Redesigned end-to-end journeys for the CRM-linked email client, streamlining sales workflows and communication.
𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲r – Built a centralized feedback hub with sentiment analysis dashboards, enabling actionable insights for product teams.
𝗖𝗥𝗠 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 – Designed integration flows from scratch for cross-suite connectivity, simplifying how users work across Zoho apps.
𝗘𝗺𝗮𝗶𝗹 𝗣𝗮𝗿𝘀𝗲𝗿 – Created intuitive workflows to extract structured data from emails into CRM fields, enhancing automation and accuracy.

Data VisualizationBusiness-to-Business (B2B)User Experience (UX)Product Design

Freelance / designing

UI/UX Designer

Aug 2016 – Sep 2018 · 2 yrs 1 mo · Greater Chennai Area

Responsible for understanding the functions of the Product, Wireframing, User Research, Competitive analysis, to deliver clean, clear and minimalistic UI designs.

Software as a Service (SaaS)User Experience (UX)Interaction Design