Luca Signoretti

CEO

France36 yrs 1 mo experience
AI Enabled

Key Highlights

  • Expert in AI integration and leadership.
  • 25+ years of experience in senior roles.
  • Creator of the AI–Human Sync System™.
Stackforce AI infers this person is a leadership consultant specializing in AI integration and organizational change.

Contact

Skills

Core Skills

Ai Adoption LeadershipLeadershipAi IntegrationStrategic DevelopmentAcademic ManagementLeadership EducationLeadership TrainingExecutive EducationLeadership And Change ManagementAgile LeadershipLeadership DevelopmentDecision IntelligenceBrand ManagementConsumer BehaviorNetworkingStrategic MarketingStrategic GrowthBusiness DevelopmentConsultingMarketing StrategyProduct Management

Other Skills

AI adoption leadership behaviorsAI-human collaborationleadership behaviors for AI performanceengagementbuilding trust in AI-enabled teamsBehavioral changeStrategyBusiness StrategyMarketing ManagementBusiness PlanningFMCGProduct DevelopmentManagement ConsultingMarketingInternational Marketing

About

I help leaders turn AI investment into real performance by managing the human disruption AI creates inside teams. My focus is not on AI technology. It is the leadership of the human side of AI integration, where performance is won or lost. Most AI programs stall for a simple reason: the technology works, but it triggers predictable human reactions that reduce adoption quality and curb performance. BCG’s research makes the point clearly: around 70% of AI implementation challenges are people and process issues, only about 30% are technology-related. The constraint is human behaviour. The responsibility is leadership. I created the AI–Human Sync System™ to help leaders spot where AI use breaks down, shift the right leadership behaviours, then embed the new routines so performance holds. What leaders achieve with the system: - Faster time to value on priority AI use cases -Adoption at scale, consistent, correct use in daily work, not “optional use.” -Lower operational risk, fewer errors, fewer compliance incidents -Lower pressure and friction during AI rollout, while preserving performance and delivery continuity. How the AI–Human Sync System™ works: 1. Spots where AI use breaks down in daily work 2. Guides leaders on what to change in behavior and routines 3. Helps leaders lock in new ways of working so results last My work is grounded in 25+ years in senior leadership roles (Unilever, Danone, Ferrero, Heineken), plus more than a decade as a leadership professor, and advising and training senior leaders in leading organizations worldwide. Specialties: AI adoption leadership behaviors, AI–human collaboration, leadership behaviors for AI performance, engagement, and building trust in AI-enabled teams. If you are accountable for AI results inside teams, and you see adoption friction or performance erosion, I welcome an exchange.

Experience

36 yrs 1 mo
Total Experience
4 yrs 10 mos
Average Tenure
2 yrs 8 mos
Current Experience

Hec paris executive education

Adjunct Professor of Leadership - Custom Executive Education

Oct 2024Present · 1 yr 7 mos

  • As an Adjunct Professor of Leadership in Executive Education at HEC Paris, I equip corporate senior executives to navigate complex, rapidly changing environments through highly experiential, interactive, and research-backed training. My role involves designing and facilitating programs that blend practical leadership insights with cutting-edge research to foster meaningful behavioral change and drive sustainable results
Leadership training

Escp business school

Adjunct Professor of Leadership - Custom Executive Education

Jul 2024Present · 1 yr 10 mos

  • As an Adjunct Professor of Leadership in Custom Executive Education at ESCP, I deliver leadership programs for international groups of senior executives. The goal is to cultivate both the adaptive mindsets and critical skillsets needed for resilience in today’s unpredictable landscape. Programs combine experiential learning with research-based strategies, equipping leaders to embrace adaptability, navigate complexity through meaningful behavioral changes.
Agile leadership

Iae nice (graduate school of management)

2 roles

Director of the BBA Program at IAE Nice School of Management

Promoted

Sep 2023Present · 2 yrs 8 mos · Nice, Provence-Alpes-Côte d'Azur, France · On-site

  • As the BBA Program Director, I lead the strategic development, academic excellence, and operational management of the Bachelor of Business Administration program, ensuring it prepares students to excel in global business environments.
  • My responsibilities include:
  • Design and implement a future-focused curriculum.
  • Collaborate with faculty and industry experts.
  • Mentor students
  • Integrate the latest trends and research.
  • Build strong alumni and industry partnerships.
  • I'm fully committed and passionate about shaping the next generation of business leaders ready to thrive in complex markets.
Strategic developmentAcademic management

Full time professor of Leadership at IAE Nice School of Management

Sep 2023Present · 2 yrs 8 mos · Nice, Provence-Alpes-Côte d'Azur, France · On-site

Leadership education

Enablers network

Partner

Sep 2023Present · 2 yrs 8 mos

  • The Enablers are a dynamic community of professionals with the skills to self-organise and solve the most complex organisational challenges.
  • We enable leaders to achieve the extraordinary in a complex and uncertain world.
  • Operating worldwide, our team is composed of senior practitioners, all with deep Leadership and Change experience. It includes anthropologists, artists, business executives, conductors, consultants, ex-military officers, physicians, psychologists, sociologists and sportspeople.
  • We aim to create significant net positive benefits for our clients by facilitating human-centric and transformating change.
Executive education

Networkingforleaders.com

Founder and Managing Director

Oct 2018Mar 2021 · 2 yrs 5 mos · France

  • NETWORKING FOR LEADERS was a training and coaching company focused on helping CEOs, Executives and high-potential Managers to significantly improve their performances by teaching them how to build and maintain networks of highly strategic relationships that support their career goals.
Brand managementConsumer behavior

Luca signoretti- ai-human leadership

CEO Luca Signoretti - AI-Human Leadership- Executive Leadership Advisory & Training

Aug 2018Present · 7 yrs 9 mos · France

  • I lead AI–Human Leadership, a practice focused on helping leaders 𝘁𝘂𝗿𝗻 𝗔𝗜’𝘀 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹 𝘁𝗲𝗮𝗺 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.
  • Large companies invest heavily in AI tools and training, yet the performance gains often fall short of expectations.
  • BCG estimates that roughly 70% of AI implementation challenges relate to people and process rather than technology.
  • A key reason is that, when AI enters daily work, it can trigger negative psychological responses that reduce how fully and consistently people engage with it.
  • Leaders are responsible for managing these responses, because that is what allows organizations to realize the full value of their AI investments.
  • 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐰𝐡𝐲 𝐀𝐈 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐧 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐬𝐮𝐞. 𝐈𝐭 𝐢𝐬 𝐚 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬𝐬𝐮𝐞.
  • I created the AI–Human Sync System™ to help leaders manage the human side of AI integration, so AI value is realized, protected, and sustained over time.
  • 𝗪𝗵𝗮𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗰𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗯𝘆 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲:
  • Faster time-to-value on AI use cases
  • Higher adoption and stronger day-to-day use
  • Fewer errors, less rework, lower operational risk
  • Stronger engagement and trust during AI rollout
  • 𝗛𝗼𝘄 𝘁𝗵𝗲 𝗔𝗜–𝗛𝘂𝗺𝗮𝗻 𝗦𝘆𝗻𝗰 𝗦𝘆𝘀𝘁𝗲𝗺™ 𝘄𝗼𝗿𝗸𝘀:
  • Protects the value of AI investments
  • Helps leaders prevent performance loss where AI is actually used
  • Helps leaders spot AI-related performance risks before they erode AI value
  • Equips leaders with actionable solutions, not just theory
  • Helps safeguard AI value over time, not just at rollout
  • This work is built on 25 years in senior leadership roles at Unilever, Ferrero, Danone, and Heineken, and more than a decade spent advising senior executives and researching practical leadership solutions to today’s leadership challenges at leading universities.
AI adoption leadership behaviorsAI-human collaborationleadership behaviors for AI performanceengagementbuilding trust in AI-enabled teamsAI adoption leadership+1

Edhec business school

Adjunct Professor of Leadership

Sep 2017Present · 8 yrs 8 mos · France

  • I lecture on Agile Leadership, for the Global MBA program. The courses are about the fast-changing reality of global competition and how leaders can cope and win in a sustained way. EDHEC is consistently evaluated as one of the top European business schools.
Leadership and change management

Panthera solutions

Senior Consultant-Leadership & stakeholder relationship specialist

Aug 2017Present · 8 yrs 9 mos · Monaco

  • Panthera Solutions is a pioneer in Decision Intelligence.
  • We engineer decision environments that enable professional investors to consistently perform at their highest level. Our proprietary platform, Decision GPS™, integrates behavioral science, quantitative methods, and AI into a unified decision architecture that embeds evidence, governance, and reasoning directly into investment workflows. This translates into better investment decisions with less bias and noise, and a scalable, repeatable investment process. Decision excellence by design.
  • Positioned at the intersection of augmenting human and artificial intelligence in capital markets, Panthera offers investment firms an innovative, mission-critical overlay in their technology stack. Our work has been recognized with multiple industry awards and is driven by a global team of pioneers across disciplines, bridging academic excellence and senior investment leadership.
Leadership development

International university of monaco

Adjunct Professor of Communication and Psychology of Marketing

Jan 2013Jan 2024 · 11 yrs · Monaco

  • I lectured on " Brand Management" and the psychology of "Consumer Behavior" (Consumer and Luxury markets ) at the IUM University in the Principality of Monaco. IUM is a well regarded University and Business School part of the INSEEC Business Schools worldwide network.
  • I had great pleasure in transferring to students what I've learned during my 25 years of international experience and learning from them about how the new generations are modifying the competitive landscape for good.
Decision intelligence

Globaladvantage - strategy & marketing advisory

Founder & Managing Partner

Oct 2012Nov 2019 · 7 yrs 1 mo · France

  • Provided strategic marketing consultancy to global companies, enhancing their performance and competitive advantage.
  • Collaborated with top executives to integrate critical marketing opportunities into strategic planning processes.
  • Partnered with clients to make informed decisions and drive long-lasting success.
Networking

Sevendots, international strategy & marketing consulting

Partner

Jan 2010May 2012 · 2 yrs 4 mos · Nice Area, France

  • As partner in Sevendots I was focused on helping the senior management of client companies identify strategic top-line growth opportunities for their brands and support their deployment in the global markets. Sevendots' client list includes large corporations such as Coca Cola, Unilever, Pernod Ricard, Michelin and Ferrero.
Strategic marketing

Heineken

Regional Manager Europe ( Fayrouz International)

Jun 2007Dec 2009 · 2 yrs 6 mos

  • Responsible for the development in Europe of a new business venture of the Heineken Group. (Fayrouz brand).
  • Reported directly to the company’s CEO, acted on the project with full accountability for Marketing, Sales, Finance, Operations and Strategic planning.
Strategic growth

I.c.n. consulting

Senior Partner

Mar 2003May 2007 · 4 yrs 2 mos

  • As senior partner at International Consulting Network (I.C.N.), established by former marketing executives from multinationals such as Unilever, Procter & Gamble and Ferrero, I led projects for European companies assisting them in increasing their competitive position and in defining a sustainable growth model.
Business development

Campari

International Marketing Brand Director

Jul 2000Feb 2003 · 2 yrs 7 mos

  • Responsible for brand management including the development and coordination of marketing strategies at a worldwide level for the Campari spirit Brand (ca €500m. turnover). Coordinated international marketing strategy and plans for over 20 countries.
Consulting

Ferrero

European Marketing Manager

Jul 1995Jun 2000 · 4 yrs 11 mos

  • Assured the coordination of the Nutella, Kinder (chilled snacks) and Tic Tac brands marketing plans at European level., I was responsible for the coordination of marketing strategies with a strong focus on innovation and new product development.
Brand management

Sc johnson

Brand Manager

Nov 1993Jun 1995 · 1 yr 7 mos

  • Responsible for the Glade (air fresheners) product line (€ 250 m.) with a team of 2.
  • Managed the launch of a new product on the Italian market (increased turnover by € 4.5 m.).
  • Developed trade-marketing plans able to increase distribution level by 15 % in a year.
Marketing strategy

Unilever-sagit

Senior Product Manager

Mar 1992Oct 1993 · 1 yr 7 mos

  • In charge of the Findus and Iglo Brands (frozen food € 300 m.) with 2 assistants.
  • Launched 3 new innovative “ready to eat” products for € 30 m. in turnover (year 1).
  • Key account experience with a major client in the food sector.
Product management

Danone

Product Manager

Apr 1989Feb 1992 · 2 yrs 10 mos

  • Worked on two of the leading mineral water brands in Italy: Ferrarelle and Sangemini.
Product management

Education

The London School of Economics and Political Science (LSE)

Executive MBA — Master Business Administartion

Jan 2009Jan 2011

HEC Paris

Executive MBA — Master in Business Administration

Jan 2009Jan 2011

NYU Stern School of Business

Executive MBA — Master in Business Administration

Jan 2009Jan 2011

TRIUM Global Executive MBA

Executive MBA

Jan 2009Jan 2011

IAE Nice (Graduate School of Management)

Doctor's Degree — Leadership

Sep 2022Sep 2025

Luiss Guido Carli University

Bachelor's degree — Economics

Jan 1984Jan 1988

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