Jan 2025 – Nov 2025 · 10 mos · India · On-site

Oct 2023 – Jan 2025 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• Leading a team of 25+ members across the space of media, data analytics & e-commerce for global and local markets.
• Responsible for FTE project staffing and managing businesses’ P&L by pitching for new business to onboard client portfolios to the agency and increase project scope.
• I’m also responsible for scaling the in house built ad technology products for our clients. This involves integrating with external vendors, scouting opportunities for our clients to leverage the product and building year end use cases for driving greater efficiency and effectiveness.

Jan 2023 – Oct 2023 · 9 mos · Gurugram, Haryana, India · On-site

• Positioned at the 'Global Programmatic Lead', I’m responsible for building best practices of Programmatic buying for 60+ markets across the globe for our clients.
• The role also involves working with the global teams (biddable, category, data and measurement, technology) on a day to day basis for enhancement of high quality and effective media buying methods for local markets.
• Few of the core initiatives I work on are, Supply Path Optimization, Diversity, Ethnicity and Inclusion in Media, Attention, Carbon Emission Reduction Frameworks, Brand Equity, SSP evaluation to reduce investment on long tail inventory, Full-Funnel DSP Approach Analysis.
• Alongside this, I lead a centralised Programmatic model unit of members where we have local market/Business Unit based Programmatic SMEs that are involved in strategic media planning and execution plus a global team of biddable SMEs that build the very infrastructure for aligning local markets on global level digital work streams.

Jan 2021 – Present · 5 yrs 3 mos

Jan 2020 – Jan 2023 · 3 yrs

• For platformGSK which is a bespoke agency unit built within Publicis Media that caters for the FMCG brand GlaxoSmithKline, I was responsible to cater for our Programmatic Media team to transition the account from the previously holding incumbent agency to ours.
• Alongside this, I've also been responsible to drive business strategies from a Programmatic standpoint for the GSK products to help the brand managers enhance their maturity model within the markets and help them attain the SOV against the competitor brands.
• My role also involves to pitch and test new technologies around the media landscape for our clients to be able to foster and enhance the growth model of our clients and agency at the same time.
• In addition to this, I'm also involved in driving agency built technologies for our clients in the media domain to be able to provide the best possible outcome for the brands we cater for and also gain the added values for the agency.

Jul 2018 – Jan 2020 · 1 yr 6 mos

• As a Programmatic Trader, my core R&R's included building and optimising campaigns over DSPs for the clients we worked with. Some of the clients we prominently catered for were, Marriott, HPE, Belmond, One&Only Hotels and Under Armour.
• My role also included to firmly build the Programmatic strategies for our clients and align with their KPIs to make them attain the highest ROI possible in a brand safe web environment.

Mar 2018 – Mar 2018 · 0 mo

Feb 2018 – Feb 2018 · 0 mo · Ghaziabad, Uttar Pradesh, India

• Presented my research paper at the CICT 2018 on the topic 'The Role of Big Data in the Media and Entertainment Industry'

May 2016 – Jun 2016 · 1 mo · Noida Area, India

• Worked as an intern in game designing for 2 months.