Aug 2025 – Feb 2026 · 6 mos · On-site

• Working directly with the founder and leadership team to build product and design capability at an AI-driven medtech startup.
• Exploring applications of AI in clinical contexts and designing experiences that balance automation with trust and safety
• Building the design capability and shaping practices to scale with organisational maturity
• Leading and mentoring a small design team to drive consistency and quality across the product
• Embedding design maturity by introducing systems, processes, and cross-functional collaboration
• Partnering with the founder and product leadership to align design direction with business strategy
• Running research with GPs and allied health professionals to validate workflows and reduce friction
• Supporting delivery of new features including health assessments, user flows, and secure document automation

Jun 2025 – Present · 10 mos · Australia

• Partnering with founders, startups and scale-ups to help design do more than just ship screens.
• I work closely with product teams to:
• Build design capability and leadership from the ground up
• Create scalable systems and processes that align with product goals
• Embed lightweight research that connects design to real user needs
• Unblock decision-making and create clarity in high-growth environments
• Facilitate workshops to drive alignment, strategy and momentum
• I’ve led design for global platforms like Kick and Stake, built teams from 7 to 30+, and helped transform design from a delivery function into a strategic asset. Now I bring that experience to ambitious teams that want to grow with intention.
• Let’s talk: abiyer.com

Jun 2025 – Present · 10 mos · Australia

• Selected as part of Startmate’s First Believers program — a cohort of operators and future angels backing the next wave of ANZ startups.
• Through the program, I’ve been able to:
• Sharpen my lens on early-stage momentum and founder clarity
• Build stronger pattern recognition around what makes a startup truly spiky
• Connect with a high-calibre network of builders, operators, and investors
• Deepen my commitment to giving back through strategic product and design support
• Now partnering with early-stage teams as an embedded design leader to help them move faster, tell clearer stories, and scale with intention.
• Let’s talk: abiyer.com

Feb 2023 – May 2025 · 2 yrs 3 mos

• Design Executive at Easygo, the parent company behind the eGaming powerhouse Stake and the rapidly growing online streaming platform Kick. Focused on innovation, design excellence, and delivering user-centric digital experiences that drive engagement and growth. My responsibilities include:
• Uplifting organisational design maturity by identifying gaps and building new capabilities
• Cultivating and managing one of the best game-design teams globally
• Advocating for and building a culture of design thinking practitioners
• Defining frameworks and procedures for an exceptionally effective design function
• Establishing a product research capability covering both qualitative & quantitative methods
• Providing design leadership across diverse initiatives and laying the groundwork for service design
• Conducting workshops with key stakeholders to understand and validate thought-process
• Collaborating and providing direction to analysts, designers and developers
• Spearheading the creation of design artefacts, using best-practise user experience principles
• Ensuring the consistent delivery of an omni-channel customer experience

Apr 2021 – Feb 2023 · 1 yr 10 mos · Melbourne, Victoria, Australia

• With a greater focus on collaboration, human-centred design and data-driven insights, my role is to define and deliver delightful product experiences. My responsibilities include:
• Building and managing one of the best Property Exchange Design teams in the world
• Defining frameworks and processes for a high-performing Design function
• Managing design operations for global teams across UK and IND
• Leading the Experience Design streams with global build partners
• Facilitating workshops with key stakeholders to understand and validate requirements
• Collaborating and providing direction to analysts, designers and developers
• Leading the delivery of design artefacts employing best practice user experience principles
• Ensuring a consistent and omni-channel customer experience is being delivered
• Conduct usability testing, monitor outcomes and iterate to improve the overall experience

Jan 2020 – Mar 2020 · 2 mos · Melbourne, Victoria, Australia

• I was selected to be a part of the First Gens 2.0 pre-accelerator program delivered by Catalysr in collaboration with ygap.
• Along with a team of other entrepreneurs, we went through the journey of defining our problem statements, validating them with potential customers and building a prototype for seed funding.

Jun 2018 – Apr 2021 · 2 yrs 10 mos · Melbourne, Australia

• Cognizant Digital Business engage customers by envisioning and building innovative products and experiences, developing go-to-market approaches and inventing disruptive new business models. My responsibilities include:
• Driving product strategies, business plans and budgets
• Leading client pitches on all aspects of experience design
• Leading discovery workshops to understand user behaviour and motivations
• Conducting Ethnographic studies including qualitative and quantitative research
• Leading, coaching and mentoring a team of designers, BAs and developers
• Product management; setting vision and managing end-to-end delivery process
• Identifying product marketing opportunities, constructing and monitoring new campaigns
• Collaborate with cross-functional teams to develop and execute product design strategies
• Facilitate workshops to validate business requirements against end-user' needs
• Educate key stakeholders in Design Thinking methodologies
• Achievement - Won the best innovation award from Google & ANZ at Sprout Hackathon.

Nov 2015 – Jun 2018 · 2 yrs 7 mos · Melbourne, Australia

• Kloud was the fastest growing start-up in Australia in 2015. Operating in a consultancy model, Kloud specialised in cloud strategy, defining customer roadmaps, web applications and designing effective public and hybrid cloud architectures. My responsibilities included:
• Managing a team of consultants including UX designers and mobile developers
• Leading client pitches on experience design, customer experience and service design
• Leading discovery workshops to understand customer pain-points and their journeys
• Leading UX research activities such as Heuristic Evaluation, Ethnographic studies, Diary Studies, Card Sorting and Usability Testing
• Building product and go-to-market strategies for fortune 100 clients
• Building and maintaining effective internal relationships with key stakeholders and members
• Develop and deliver reports with accurate financials and timelines reflecting the pipeline
• Conducting workshops and negotiating solutions with different working groups
• Kloud has now been acquired by Telstra.

Jan 2015 – Nov 2015 · 10 mos · Melbourne, Australia

• A start-up digital agency specialising in the construction sector. I was brought in to form an in-house UX practice and hire new designers.
• My responsibilities included:
• Built an in-house UX capability to reduce expenditure on hiring external agencies
• Management of product portfolio through driving new business demand and retention
• Product evaluation, idea validation and adoption of UX agile methodologies
• Creating a scalable customer experience model and UX process
• Running collaborative workshops involving stakeholders and blue-collar workers
• Leading traditional User Experience Research (Quantitative and Qualitative)
• Usability Testing (A/B & guerrilla testing) and conducting face-to-face user interviews with
• construction workers across Victoria
• Educating junior designers and external clients on Design Thinking methodology
• Achievement - Saved Winslow group over $200,000 per year by rebuilding their careers platform

Jun 2014 – Jun 2017 · 3 yrs · Melbourne

• Co-founded an ethical Coffee Roasting business by sourcing beans from around 20 different countries. Scaled the business within 16 months & opened another cafe.
• Managing sales and business development of coffee bean supply
• Managing eCommerce, Social Media platforms and Branding requirements
• Hired and trained a team of exceptional baristas & roasters to compete in national championships
• Achievement - Scaled the coffee roasting business into two businesses within 2 years
• Achievement - Acquired $500,000 funding to expand cafe operations into a franchise model
• Achievement - Competed in national championship and was placed 7th best barista in Victoria in 2015
• Achievement - Judged several barista competitions including Southern Region Victoria in 2016

Mar 2012 – Jun 2014 · 2 yrs 3 mos · Melbourne, Australia

• Sensis helps Australian businesses with all their marketing needs including websites and local search in digital and book directories. I was hired to focus on the re-build of their Yellow Pages platform. The project cost was $17 million.
• Responsibilities & Achievements:
• Focus on all aspects of customer research and customer experience journey
• Leading the UX team for Yellow Pages Android application build
• Running collaborative workshops with internal and external stakeholders
• Conducting various UX activities such as Heuristic Research, Diary Studies and Usability Testing
• Face-to-face user interviews with numerous business owners from various sectors
• Achievement - Increased the YP Android App store ratings from 2.2 to 3.8 stars and the daily App usage by 220%
• Achievement - YP Android Net Promotor Score improved by 21%
• Achievement - AIMIA & Mobile Awards Finalist - YP Responsive website
• Achievement - Mobile & App Awards Finalist - YP Android application

Sep 2010 – Feb 2012 · 1 yr 5 mos · Melbourne, Australia

• Gee Multimedia is a fast-paced digital agency specialising in web design, web development, eCommerce and marketing.
• Responsibilities & Achievements:
• Field research, competitor analysis and heuristic analysis
• Interaction design and customer journey mapping
• Designing Front-end architecture
• Visual design and maintaining asset library
• Search Engine Optimisation and Search Engine Marketing
• Achievement - AIMIA Web Design Awards Finalist for building Target’s Christmas Micro Site

May 2009 – Apr 2011 · 1 yr 11 mos · Melbourne, Australia

• Aussie Internet is a small-scale web design studio. I started working here part-time (3 days a week) while I was completing my Master's degree.
• My responsibilities included:
• Visual design for websites and mobile applications (iOS & Android)
• Front-end architecture and build using HTML & CSS
• Usability testing (mainly A/B testing online)
• White hat Search Engine Optimisation
• Client liaison and management
• Educating junior designers
• Achievement - Built four websites in 3 weeks while liaising and managing client expectations. Saved the company in excess of $8,000 in salaries.

Sep 2007 – Feb 2009 · 1 yr 5 mos · Noida Area, India

• TCS is a global Leader in IT Services, Consulting, Technology and Digital Solutions with a Large Network of Innovation & Delivery Centres across the globe. This was my first IT consultancy job where I was travelling to various client sites on a monthly basis.
• Responsibilities & Achievements:
• Consulting with major clients such as Bank of America, CVS Pharmacy and HSBC Bank
• Negotiating solutions with internal and external stakeholders & development teams
• Conducting various UX activities such as Heuristic Research, Diary Studies, Card Sorting etc.
• Visual design for Web portals and SharePoint portals
• Interaction design and prototyping using Axure
• Achievement - Won 2 TCS design awards for the CVS Pharmacy project
• Achievement - Saved HSBC Bank $50,000 in costs by building a re-usable asset library that can be used across their ecosystem.