Andrea Baronchelli

Co-Founder

Singapore, Singapore15 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-Founder of a leading Fintech startup.
Led marketing strategy for Lazada's e-commerce dominance.
Part of Alibaba's core integration team.

Stackforce AI infers this person is a Fintech and E-commerce leader with extensive entrepreneurial experience.

Contact

Skills

Core Skills

EntrepreneurshipManagementStrategyMarketing StrategyE-commerceBusiness DevelopmentInvestment BankingPrivate EquityConsulting

Other Skills

Financial MarketsFinancial AnalysisCorporate FinanceTeam LeadershipTeam ManagementSales ManagementValuationMergersStart-upsVenture CapitalLeadership

About

Y-Combinator, Rocket Internet and Endeavour Alumn. Entrepreneur at heart. I love finding solutions to challenging problems, getting things done and driving growth. CEO and Co-Founder of Aspire the all-in-one finance operating system for global businesses. Previously EVP and part of Lazada (exit to Alibaba Group) founding team.

Experience

Aspire

Co-Founder & CEO

Jan 2018 – Present · 8 yrs 3 mos · Singapore

Backed by top tier global investors including Y-Combinator, Sequoia, Lightspeed, Tencent, PayPal. Building the all-in-one finance operating system for modern businesses.

Financial MarketsInvestment BankingFinancial AnalysisEntrepreneurshipCorporate FinanceManagement+1

Alibaba group

EVP Lazada (Alibaba Group)

Jan 2017 – Jan 2018 · 1 yr · Singapore

Part of core tech and product transformation taskforce leading Lazada and Alibaba platforms integration

ManagementTeam LeadershipStrategy

Lazada group

3 roles

Chief Marketing Officer

Dec 2015 – Jan 2018 · 2 yrs 1 mo

Managing all functional teams within marketing, including Performance Marketing, Branding & Communication, Strategic Partnerships, Merchandising & Campaigns to establish Lazada as the leader in the e-commerce industry in SEA
Responsible for defining strategy, deploying marketing budget and setting KPI for the departments
Responsible for the development of Lazada brand and all its aspects
Design, test and implement innovative strategies to acquire and retain customers

Marketing StrategyE-commerceTeam Management

Chief Executive Officer

Promoted

Oct 2014 – Dec 2015 · 1 yr 2 mos

CEO - Lamido Vietnam (Lazada)
Responsible for a team of 100+ people, in rapid expansion
Directly responsible for the P&L and growth targets
Responsible for onboarding, incubating, managing new and existing merchants on Lazada
Design, test and implement processes to manage the whole merchants life-cycle
Define key strategic goals and KPIs to measure department effectiveness

Team LeadershipBusiness DevelopmentStrategy

Regional Management / Founding Team

Dec 2012 – Dec 2014 · 2 yrs

Category Management - Home
Responsible for the P&L of Lazada Home Appliance category across SEA
Plan and execute effective sourcing / pricing / content / marketing actions to drive sales
Co-founder - HK Crossborder Hub
Initial venture set-up & recruiting, structuring of Sourcing/Ops/Finance/BI processes and SOPs
Head of Finance/BI/Ops department. Manage in-house brand development

Business DevelopmentE-commerceTeam Management

Rocket internet se

Global Venture Development

Dec 2012 – Mar 2014 · 1 yr 3 mos · Hong Kong

Involved in early stage set up of several rocket internet initiatives including: lazada, lamido, rocket internet global sourcing hub. Part of Lazada Founding Team.

EntrepreneurshipBusiness Development

Jefferies

Investment Banking, Consumer Goods & Retail

May 2012 – Dec 2012 · 7 mos · London (UK)

Sell-side/Buy-side M&A pitch' books preparation.
Transactional and trading comparables “spreading”, DCF valuation modelling
Conducted extensive industry and company specific research

Investment BankingFinancial Analysis

Societe generale

Investment Banking, Oil & Gas

Feb 2012 – Jul 2012 · 5 mos · London (UK)

Industry coverage, DCF valuation modelling
Acquisition capacity, accretion/dilution modelling
Extensive contribution in a project to identify potential Oil & Gas opportunities in Africa

Investment BankingFinancial Analysis

Lgt capital partners

Private Equity, European Buyouts

Jun 2010 – Sep 2010 · 3 mos · Zurich (Switzerland)

Due-diligence of several primary, secondary and co-investment opportunities.
Unrealized Valuation and Track Record Analysis.
Private Equity Funds comparison and competitor landscape analysis.

Private EquityFinancial Analysis

Techo

Consultant - Microcredit & Business Development

Jan 2009 – Jun 2010 · 1 yr 5 mos · Buenos Aires (Argentina) / Italy (Milan)

Early-stage business plan development and implementation
Leadership role in assigned group of borrowers, enhancement of communication and social skills
Dealt with local entrepreneurs, development of their mgmt skills through group sessions

Business DevelopmentConsulting