Dr. Augustine Fou — Co-Founder
SHORT BIO: Dr. Fou has been on the front lines of digital marketing for nearly 3 decades. It is from that vantage point that he studied and documented the nexus of cybercrime and ad fraud. As an investigator, Dr. Fou assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, mitigate threats and risks, including the flow of ad dollars that fund further criminal activity, and improve the effectiveness of their digital marketing campaigns. Dr. Fou was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. ARTICLES / PUBLICATIONS: https://www.linkedin.com/today/author/augustinefou https://www.forbes.com/sites/augustinefou http://www.slideshare.net/augustinefou/presentations #FouAnalytics - "see fou yourself" what is it? https://www.linkedin.com/pulse/fouanalytics-alternative-google-analytics-fraud/ how is it different? https://www.linkedin.com/pulse/does-your-analytics-platform-have-cybersecurity-dr-augustine-fou-/ how to use it? https://www.linkedin.com/pulse/successful-facebook-campaigns-measured-fouanalytics-augustine-fou shh, don't tell anyone https://www.linkedin.com/pulse/why-its-hard-bots-avoid-fouanalytics-detection-the-independent
Stackforce AI infers this person is a MarTech expert with a strong focus on cybersecurity and digital marketing strategies.
Location: New York, New York, United States
Experience: 31 yrs 4 mos
Skills
- Digital Marketing
- Analytics
Career Highlights
- Nearly 30 years in digital marketing.
- Expert in cybersecurity and ad fraud.
- Former Group Chief Digital Officer at Omnicom.
Work Experience
Combinatorial Security Holdings, Inc
Founder (2 yrs 4 mos)
Advertising Research Foundation
Chief Marketing Science Officer (1 yr)
Performance Marketing Association
Chair: Agency Council (2 yrs)
The Digital Strategy Institute
Executive Digital Marketing Coach (5 yrs)
il Laboratorio Digitale - Collaborative Innovation Space
Founder (5 yrs)
Rutgers University, Business School
Digital Marketing Mini-MBA Faculty (5 yrs)
Healthcare Consultancy Group (Omnicom)
Group Chief Digital Officer (3 yrs)
Hyphen Digital ( HCG / Omnicom )
President (3 yrs)
ClickZ Network
Columnist: Digital Strategy and Marketing (7 yrs)
Gerson Lehrman Group
Expert Witness -- Cybersecurity, Digital Marketing (19 yrs 4 mos)
NYU SCPS
Adjunct Faculty, Marketing and Advertising (10 yrs)
MRM Worldwide - McCann Worldgroup
SVP - Digital Lead (2 yrs)
American Express
Sr. Manager, Digital Marketing (1 yr)
Marketing Science Consulting Group, Inc.
Creator of FouAnalytics (15 yrs in) (26 yrs 4 mos)
Mon-e.com, Inc.
Founder / CEO (1 yr)
go-Digital Internet Consulting Group, Inc.
Founder / CEO (3 yrs)
McKinsey & Company
Advanced Professional Degree/Specialist (1 yr)
Education
Minor at MIT Sloan School of Management
PhD at Massachusetts Institute of Technology
BSc at The University of Dallas
